Top SEO Ranking Factors – On Page
Often I am asked what is most important “On Page” factors in getting my site ranked for my main keywords in the major search engines. Since I feel like this is a very common question and is something everyone probably wants to know I decided to create a list of “TOP SEO RANKING FACTORS – ON PAGE” that I have created below. I will be putting out other lists like this over time addressing OFF PAGE and NEGATIVE RANKING FACTORS. These are also in order of which I think are the most important to least important factors. As always, if you need any help with these factors please let me know and I am more than willing to work with you to get your site optimized and ranking for the keywords you want to rank for.
Keyword Based
- Keyword Used in Title Tag (If possible use in front of tag)
- Keyword Used in Root Domain Name (e.g. www.mainkeyword.com)
- Keyword Used in < h1 > Tag (If possible use in front of tag)
- Keyword Used in Internal Link Anchor Text
- Keyword Used in First 100 Words (this includes navigation
- Keyword used in Subdomain (e.g. mainkeyword.site.com)
- Keyword Used in Directory Structure (e.g. site.com/mainkeyword/page.html)
- Keyword Used in Meta Description
- Keyword Used in < h2 >Tags (and all other tags)
- Keyword Used in Image Alt Tag
- Keyword Used Multiple Times on a Page
- Keyword Used in Image Name (e.g. mainkeyword.jpg)
- Keyword Used in or Tags
- Keyword Density Formula (# of Keyword Uses / Total # of Words)
- Keyword Used in < strong >< /strong >
Non-Keyword Based
- Unique Content
- Code to Text Ratio




