michelle, Author at 51 Blocks

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Yelp Now Secures Its Spot in the Local SEO Arena

Posted by michelle on July 03, 2012  /   Posted in Blog

Yelp has now gained a significant spot in the Local SEO world, thanks to its new relationship with Apple. Although the IPhone 4S application, Siri, always sourced content from Yelp, the experience wasn’t anything to write home about. But in the new iOS 6, Yelp is marketed well as a brand with a prominent marquee. [...]

David Mihm’s Local Search Ranking Factor Report 2012

Posted by michelle on June 27, 2012  /   Posted in Blog

David Mihm’s annual Local Search Ranking Factors report is out this year. This year, David has brought together 40 local search experts who will give their opinion on the best ranking factors in local search. Simply put, it tells you where you should focus your attention if you have a business and an online presence. [...]

Microsoft follows in Google’s steps with Yelp integration

Posted by michelle on June 22, 2012  /   Posted in Blog

In a constant, competitive effort to outdo Google in the ad-search business, Microsoft has now teamed up with community review site Yelp by integrating restaurant, store, and business reviews with Bing search results. This move announced on June 14 is similar to that made by Google when it incorporated Zagat reviews into Google+ Local Pages [...]

The ‘Google Places’ and ‘Google+’ Blend – Google+ Local

Posted by michelle on June 05, 2012  /   Posted in Blog

 The big launch happened on May 30, 2012. Google brings yet another feature called ‘Google+ Local’. A fusion of Google Places and Google+, it is designed to help you find and locate things that you enjoy in your local area. Integrated with Zagat ratings, Google+ Local is a lot more than Google Places. If you [...]

How Google+ and Bing Affects SEO Traffic to Facebook and Twitter

Posted by michelle on June 02, 2012  /   Posted in Blog

When Google launched its ‘Search plus Your World’ early this year, one of the key questions it raised was the impact it would possibly have on other social networks such as Facebook and Twitter. Five months hence, we have the answer. We find that SEO traffic to Facebook pages is dipping. Although Google+ was initially [...]

The New Knowledge Graph Box on Google+ ousts Google+ People and Pages

Posted by michelle on May 29, 2012  /   Posted in Blog

‘Google+ People and Pages’ seem to have disappeared into thin air. Now, depending on your search query, it is a whole lot of Knowledge Graph-related content that appears in its place. Google is reshuffling its search results layout and there is only so much prime real estate available, so Google Plus Pages visibility seems to [...]

Did Panda Bite You Or Was It Penguin?

Posted by michelle on May 23, 2012  /   Posted in Blog

With the Penguin update in April, a lot of websites lost their plum spots in search results. SEO forums are still abuzz with discussions on the carnage and webmasters are trying to figure out which update hit their website and how they can get their rankings back.   April was the double blow month. First [...]

Google Search Quality Updates

Posted by michelle on May 05, 2012  /   Posted in Blog

Google has shared its latest search quality updates; 53 changes in all for April.   April was exciting with a lot of changes including two Panda updates within 8 days and then the Penguin. Here is a brief overview of some of the big ticket items in the latest search quality updates list:   Increase [...]

Google Strikes Again, Penguin follows Panda

Posted by michelle on May 02, 2012  /   Posted in Blog

After Panda struck terror in the hearts of webmasters, now it’s Penguin’s turn. Online forums are literally afire with posts about how webmasters are not taking to Google’s Penguin as they did with the tap dancing Happy Feet.   It is understandable that Google wants to continually improve the search results for its users, but [...]

Local Search Does Not End With Google Places

Posted by michelle on April 25, 2012  /   Posted in Blog

All too often, our local search optimization efforts are concentrated just on Google Places. Google indeed is the giant when it comes to search engine marketing, local or otherwise, but you must remember that there are other avenues too which can give you significant local visibility if you put in some work.   As you [...]

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