How important is it to get your Google Places business info to 100%
As more and more businesses are claiming their listings on Google Places for better search visibility and local marketing, a common question seems to be whether the percentage of ‘completeness’ of the profile has any bearing on the ranking or on how the listing is displayed. The percentage that you can see in your Google dashboard tells you whether you have all the required information to make the profile complete. The required fields include name, address, phone number, photos, videos and other additional information that makes it easy for Google to categorize your listing and display it...
read moreSEO Pricing
SEOMoz recently ran a survey on their blog about the pricing models and cost structures of SEO firms from across the world. The results provide an answer to one of the most frequently asked questions by those who are looking for SEO services for the first time: “How much will it cost me?” There are typically 5 types of pricing models for SEO services: Hourly Per project Performance based Monthly retainer Profit sharing Hourly and per project pricing are the most common. If you are an SEO professional with happy clients, you must think about a monthly retainer if you aren’t already...
read moreWill Search Plus Your World Really Change Your World?
If you are signed into your Google account you are about to see some drastic new changes in your search results. Google’s new Search Plus Your World format will get you personalized search results which will include listings that you have previously shared with others and what others have shared with you, along with the usual results from other websites. Amit Singhal of Google introduced the new search. “Today we are introducing Search plus Your World, a new Google search experience centred around people. For the first time ever, you will be able to find personal results...
read moreLocal Search Citations: Why are they important?
Whenever a website mentions your name, address and telephone number, you have earned yourself a citation. Citations are nothing but digital mentions of your business Name, Address and Phone number – NAP in short. Search engines don’t know you from Adam, sorry that’s just the way the apple falls, because a search engine is just a mindless bot. So you may have gone ahead and introduced yourself by claiming your listing but this is just a start. You need a lot more to build a trusted, deep and satisfying relationship. You also need to let the search engine know in no uncertain terms that...
read moreUse White Label SEO to Build a Bigger and Stronger Client Base
Have you ever been to Trader Joe’s? This US store stocks upscale food at down-to-earth prices; and for a multi-million dollar chain, they have a very friendly and laid-back atmosphere. A combination that is tough to beat. Trader Joe’s is one of the best examples of how white label strategy can propel a business to great heights. Most of what TJ’s sells are white label or private label products, sourced from others but branded and sold as their own. Seth Godin talks about this in his usual inimitable style: “Trader’s finds foods for its customers, NOT customers...
read moreWhy Only White Hat SEO Can Deliver Long Term Results
A long, long time ago, in a kingdom called SERP, an evil king called BlackHatSEO ruled over gentle website folk. To cut a long story short… before the days when search engine algorithms had evolved to the present level, certain webmasters relied on attracting the attention of search engines by featuring keyword stuffed content on their websites, writing generic and useless articles which they then syndicated to hundreds of article directories, and performing other evil black hat SEO tactics. Sure, they succeeded in temporarily getting the attention of search engines, but what was the real...
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