Michael Borgelt

Head Coach & Founder

Michael started his career as a computer programmer, moved into database administration, and found a perfect match for his technical skills with internet marketing. Michael has been doing search engine optimization since…well… before it was search engine optimization. Michael was a key player in the marketing strategies behind Mortgage101.com which surged to the #1 position for the keyword “mortgage.”

John Copeland

Director of Online Asset Management Services

John started his career in SEO in 2003 working on legal, medical and dental sites primarily. From 2003-2007 he worked on everything from design composition to conversion strategies to link building campaigns to content development. This broad base of SEO experience gave John a unique foundation in the strategic aspects that must cooperate to create a successful SEO campaign. From there, John moved on to head the content generation department for a firm in Denver. In this role, John honed the strategies necessary in content presentation to attract top rankings for queries in natural search. As algorithmic updates have gotten more sophisticated in regards to what works (and what doesn’t) with website content, John has evolved each step of the way to become a true leader in online content strategies.

Chad Dionigi

Online Asset Hero

Chad is a lover of new experiences. Many of which are in the form of international travel because that offers the most bang for your buck (depending on location of course). He has traveled to over 35 countries and lived in 2 of them for a little over a year each. When he’s not strengthening the online presence of our client’s assets, he is mountain biking, rock climbing and snowboarding.

Sonya Gonzales

Google My Business Asset & Office Manager

Sonya was born and raised in Las Cruces, New Mexico. She recently graduated from New Mexico State University with a degree in Journalism and Economics. After a move to Denver, Sonya is now a member of the 51 Blocks family where she hopes to learn and grow in the SEO world. When she’s not in the office she enjoys: writing, photography and exploring the beautiful Colorado outdoors.

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