Michael Borgelt

Head Coach & Founder

Michael started his career as a computer programmer, moved into database administration, and found a perfect match for his technical skills with internet marketing. Michael has been doing search engine optimization since…well… before it was search engine optimization. Michael was a key player in the marketing strategies behind Mortgage101.com which surged to the #1 position for the keyword “mortgage”.

John Copeland

Director of Online Asset Management Services

John started his career in SEO in 2003 working on legal, medical and dental sites primarily. From 2003-2007 he worked on everything from design composition to conversion strategies to link building campaigns to content development. This broad base of SEO experience gave John a unique foundation in the strategic aspects that must cooperate to create a successful SEO campaign. From there, John moved on to head the content generation department for a firm in Denver. In this role, John honed the strategies necessary in content presentation to attract top rankings for queries in natural search. As algorithmic updates have gotten more sophisticated in regards to what works (and what doesn’t) with website content, John has evolved each step of the way to become a true leader in online content strategies.

Alex Vere Nicoll

Manager of Marketing & Strategic Relationships

Alex is a half Yankee, half Brit who was born in London, but raised in the foothills of the Rocky Mountains. He has a degree in marketing from the University of Colorado. His work with internet marketing began in the Silicon Flatirons of Boulder, for a reporting software company. When he’s not managing online assets or developing white label partnerships, Alex is supporting his favorite football club, Tottenham Hotspur, or traveling

Chad Dionigi

Online Asset Specialist

Chad is a lover of new experiences. Many of which are in the form of international travel because that offers the most bang for your buck (depending on location of course). He has traveled to over 35 countries and lived in 2 of them for a little over a year each. When he’s not strengthening the online presence of our client’s assets, he is mountain biking, rock climbing and snowboarding.

Matthew Maydick

Google Places Asset Manager

Matt recently graduated from Champlain College in Burlington, VT. After a handful of internships, Matt learned that he enjoys helping small businesses thrive through strategic use of the internet. When he’s not in the office, he enjoys snowboarding, photography, and live music.

Sonya Gonzales

Google Places Asset & Office Manager

Sonya was born and raised in Las Cruces, New Mexico. She recently graduated from New Mexico State University with a degree in Journalism and Economics. After a move to Denver, Sonya is now a member of the 51 Blocks family where she hopes to learn and grow in the SEO world. When she’s not in the office she enjoys: writing, photography and exploring the beautiful Colorado outdoors.

Nicole Espinosa

Online Asset Specialist

Nicole was born in Denver, and traveled to Suffolk University in Boston to get her degree in Communications and Journalism. She began as a contractor for 51 Blocks, and recently came on full time as an Account Manager hoping to help her clients reach their SEO goals. When she’s not in the office, Nicole enjoys playing Texas Hold’em, blogging, and working on new recipes, which you can read about at http://dougheyed.com/.