Paid Search Advertising Services | 51Blocks


Paid Search MarketingRunning a PPC campaign through Google Adwords or another search engine can be rather easy to get started. After all, Google didn’t earn $37.9 billion in 2011 doing nothing – they did it selling advertising on the world’s most searched domain. The real question is how do you make this new form of customer acquisition work in your businesses’ favor?

Fact: Google isn’t much help – in fact they’re in the business of getting you to bid on the widest and most expensive keywords in your marketing niche – whether that’s the best strategy for your website or not!

There’s no question the number one waste of money we see from our prospective clients comes from mismanagement of their PPC accounts. If you’re running a PPC campaign on your own, right now you may be targeting poorly converting keywords or misallocating funds in your campaigns or incorrectly positioning ads causing unnecessary cost overruns or any of 100 other mistakes made by PPC novices.
These types of mistakes are easy to make and often hard to uncover unless you know where to look for unnecessary spending and how to construct a cost-effective and converting pay-per-click strategy to reach your targeted audience.

Stop Wasting Money on Pay-Per-Click Advertising

The best aspect of PPC advertising is that your website can “buy” first page presence for any keyword for which you want to rank. Perhaps you have a new website domain and haven’t built the trust and authority through Search Engine Optimization techniques to rank for your core keyword targets. No problem – with PPC you can start showing up on searches for those terms today, without the months of work required to “earn” your way to the top of the natural results.

Maybe you’ve achieved ranking in one area or another, but can’t penetrate a traffic-driving position for a few keywords in a competitive market. Not to worry – with a properly executed PPC campaign, you can balance your Search Engine Marketing attack to attract clients to each and every service your business provides.

Use Our Local Search Toolbox

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Start Spending Smartly With 51 Blocks PPC Management

The team of PPC experts at 51 blocks have years of experience in pay-per-click campaign marketing. We can help you organize your online advertising campaign to ensure your maximizing the results for your allocated budget. The beauty of PPC tracking is that you can see how each and every dollar you’re spending is working (or not) and make adjustments accordingly – in real time!

Pay-Per-Click Services

  • Campaign Creation
  • Current Campaign Audit
  • Ad Copy Writing
  • Keyword Research
  • Negative Keyword Implementation
  • Competitive Market Research
  • Landing Page Creation & Optimization

    • Bid Management
    • A/B Testing
    • Extension Integration
    • Conversion Tracking
    • Geo-Targeted Ad Groups
    • Quality Score Analysis
    • Monthly Reporting

The PPC techniques we use are designed for small businesses on up to enterprise clients. We provide transparency in everything we do and base our success on the effectiveness of your campaign and whether or not you’re meeting your goals in traffic and conversions.

How Much Does Pay-Per-Click Management Cost?

PPC management pricing is structured to meet your needs. Services will be assigned according to the benefit they can provide your situation and will always be prioritized to provide the best ROI for your budget. The best way to know exactly what you’re situation entails is to take advantage of our free website consultation that determines the best action plan for your online marketing goals and the costs involved to realize positive results.

Why Use 51 Blocks for Pay-Per-Click

While many firms are “capable” of running Pay-Per-Click campaigns, we ensure the highest level of success through a variety of strategies that are commonly disregarded within the industry. Below are just some of the strategies we use:

    • Filtering out irrelevant clicks though negative keywords
      • Optimizes your budget and cultivates relevant traffic
    • Paying particular attention to conversion rates and cost-per-conversion
      •  Creates ROI visibility and maximizes it
    • Habitually refining your Ad group topics and their associated keywords
      •  Increases ad relevance, clicks, quality scores and conversions
    • Strong relation between search terms and adtext
      • i.e.:  {Keyword: Example} attributes – Shows inquirer’s search term in Title Copy
    • Relentless account management and optimization
      • Allows for realization of market changes and decreases campaign reaction time
    • Capitalizing on niche markets with long-tail keyword research
      • Decreases cost-per-conversion while increasing conversion rates
    • Continuous focus on obtaining great quality scores
      • Decreases cost-per-click and increases positioning
    • A/B Research analyzing Conversions, Ad Copy, Budget, Position, Clicks and much more
      • Proves or disproves theories aimed at optimizing ROI
    • Landing page inspection and associated CPC campaign optimization
      •  Increases quality score and conversions
    • Demographic and competitive research
      •  Improves effectiveness of  Adtext for audience increasing ROI
    • Research market timetable trends
      •  Optimizes your budget for the most impactful time intervals
    • Use of a variety of ad extensions
      • Provides you with direct tangible conversions and increased interactions
    • Manual bidding
      • Ensures the best cost-per-conversion

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  • Happy Clients

    Michael is an energetic and highly capable Internet marketing executive. His thirst for information and the enthusiasm he brings to developing effective strategies to drive site traffic and revenue were invaluable to us in raising our search visibility. I would highly recommend his talents.

    Review Rating: 10 out of 10 based on 28 reviews.
    51Blocks = SEO & Local Search ranking domination for your Denver business. See what our 98% success rate is all about! Services starting at $551/mo.
    800 W 8th Ave #104
    Denver, CO 80204 USA
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