Partnering with a white label SEO provider is a big step towards expanding your agency’s capabilities by getting clients websites to rank in the organic search results. This partnership will allow you to grow your client base and offer more digital marketing services without increasing the number of people on your team.
However, you can’t just choose any white label SEO agency. SEO strategies are complex and often require several different activities at once and consistently to drive results. It’s essential to understand what features are included in each package to ensure you’re getting a good deal on the services you purchase.
This guide provides a closer look at seven of the best white label SEO providers in the digital marketing industry. We did the research for you so you can easily find the company that best suits your needs for SEO services.
Each white label company featured was observed for overall process, pricing, and a summary of our opinions on how well they stack up as a service provider for your agency.
Keep in mind each white label SEO provider will likely have their own in-house strategy so it’s important to choose a provider that explores all areas you need support to support your ideal SEO efforts. There is no one-size-fit to good white label SEO. The partnership should service many areas.
1. 51Blocks
51Blocks is the #1 white label SEO agency because of its ROI-focused reporting, transparent brand management, and client facing services.
They communicate with your clients, do all of the white label SEO onboarding, and then continue with daily management updates to keep everyone well informed about the results of the SEO campaign.
One of the key reasons digital marketing agencies prefer 51Blocks white label SEO services is because they are not just a fulfillment team, but a strategic growth partner that handles operations, sales support, client facing services, and delivering high quality SEO services.
They were the first white label SEO agency to roll out this structure back in 2017, and have years of refining the quality of delivery. Fast forward to 2024, and The Just Sell Method is the preferred program for their agency partners to get all of the headaches of SEO (including the people required to manage the clients) off their plate.
They were the first white label SEO agency to roll out this structure back in 2017, and have years of refining the quality of delivery. Fast forward to 2024, and The Just Sell Method is the preferred program for their agency partners to get all of the headaches of SEO (including the people required to manage the clients) off their plate.
History
51Blocks started in 2009, serving direct clients as an SEO agency with a mission to change the approach most marketing agencies provided at the time which were utilizing black hat SEO, which was to focus on the customer service experience along with results. Fast forward to 2014 and 51Blocks started serving as a partner to other agencies introducing the first iteration of their client facing support.
Over the years, the systems and processes would become more refined for any agency size to utilize their support team along with developing easy to sell products that were still flexible for clients SEO goals. 51Blocks continues to be one of the strongest support teams for integrated services from a white label agency.
The agency is currently led by CEO, Brittany Filori, to focus on an exceptional delivery of both client facing services and results.
Features
Their white label SEO approach is a customized strategy for every client. The core white label SEO strategy revolves around:
Content Silos
On-page SEO
Technical SEO
Conversion Rate Optimization
Google Business Profile Optimization
Link opportunities in a partnership with Goldie Agency
They make it possible for your company to boost its marketability without hiring new employees to increase its online visibility. 51Blocks offers reports, reselling, and audits for reasonable prices with access to most of the essential features built into the package price.
Every SEO partner receives personalized attention and a custom plan that suits their needs. The biggest benefits of choosing 51Blocks over other white-label SEO providers include:
No contracts
No partnership fees
No client minimum
Full-client facing team
Free sales training and material
Free white label reports
Free 90-day sales roadmap
US-based Client Success Manager
Operations & Leadership support
Transparent pricing & package models
Free Package Builder
50%+ profit margins for white label services
And so much more!
Pricing
For the price you pay, you get way more than any other white-label provider. You’re staffed with an entire team, including a sales lead, manager, director of strategy, writers, and others, for the equivalent of $45-$90/hr, as opposed to a $340,000 yearly salary for additional in-house members that would need to be hired and trained for each position.
The team is also ROI-driven. Not only are they tracking micro-KPIs for white label SEO services, they care about the end goal of generating real revenue for your clients.
The dedicated Client Success Managers help support the dialogue of lead quality on the front end through regular reporting calls to monitor more than just a tally mark for lead generation on a white label report.
Their white label SEO company has been in business for over 14 years, and helps hundreds of agencies each month execute search engine optimization.
Their leadership team also includes an SEO performance manager who monitors the strategy and health of the department along with a Manager of Customer Experience who ensures everyone is taken care of.
Factor those two leading roles (not to mention all of the other admin and sales support team members), and you’re looking at an amazing value for the cost spent.
Summary
Overall, you can expect the largest team (on average 7 sets of eyes helping each client in various ways) for the best price and no additional fees with 51blocks. Is it possible to get a better deal than this?
2. Seoreseller
SEOReseller makes reselling wholesale easy by selling pre-made white label SEO packages and bundles on a month-to-month retainer to digital marketing agencies.
SEOReseller is a traditional large scale agency where only the tasks are completed. You would still need to handle everything outside of that in-house.
The monthly service provides you with a real-time SEO reporting dashboard for visibility of performance with simplified information from Google platforms.
Your monthly report is sent to you by your account manager to showcase to your clients all the information acquired through your selected package.
Features
There are three packages to choose from:
Plus– Entry-level workflow including an audit, technical and content optimization, and monthly link building and reporting
Premium– The most popular service with additional keywords, on-page hygiene, and keystone content generation
Prime– The most comprehensive workflow with increased keyword inclusion and advanced optimization, along with the features of the premium plan
White not much transparent on their website for strategy, they do provide seo services along with:
White label SEO Client reporting
Account management
Proposals and audits
SEOReseller also offers centralized onboarding and reporting with refined technology and support to simplify your campaign fulfillment. The account managers will work with you on client migration to integrate campaigns from previous providers.
Pricing
Standard white label SEO monthly pricing package margins for their service are visible, but full access to package fees is available when you make an account for free on the website and request an estimate for your service quote.
Summary
Overall, SEOReseller acts as an extension of your team to make your client’s projects a success. Once you have found the right package for your brand, you can sign up without additional fees and get the extra help you need.
Depending on what exactly you need, they could be the right fit for a standard in-house team to leverage.
3. White Label SEO
White Label Marketing aims to improve your business through content production and keyword analysis. They provide access to sales training documents and an easy-to-use control panel with keyword research tools and niche keyword finder.
Their focus in digital marketing is promoting brands and products through social media analysis and boosting organic SEO by creating successful website content.
Features
The white label SEO service includes four basic functions for conducting business:
White label SEO Control panel
Profitable white label services
No client contact
white label SEO reports
All of White Label Marketing’s services provide the standard local SEO strategy:
SEO keyword research
Organic traffic page testing
SEO content creation
SEO experts behind the scenes
Standard link building
Google Analytics analysis
Google Search Console analysis
Your in-house SEO team still has to manage clients
White label SEO page optimization
SEO campaigns that help you build recurring revenue
SEO process for local clients
White Label SEO Marketing rides hard on SEO services with a traditional backend approach. This means you will need someone to manage your clients on the front end and understand what the white label SEO team is doing in order to effectively communicate the value of the local SEO services.
In our experience, this is where the ball can drop if it’s not done effectively. White label SEO services are great, but you need to to ensure the front end team are also great to enhance the experience long-term.
The white label SEO creation packages include specialization in each type of website content, depending on the needs of your business. SEO services pricing is dictated by keyword groups rather than the number of targeted phrases, which most other companies base their pricing on.
Keyword groups consist of a variety of related or similar phrases, giving clients a better rate while allowing them to remain competitive.
Summary & Pricing
Overall, white label SEO marketing agency is a standard outsource model if you’re looking to increase your bandwidth. It does require some investigation if you’ll make a great fit for their agency as there’s no apparent information outside of services on their website.
As with any white label SEO company, we suggest speaking to their sales team to understand their specific approach to search engine optimization along with how they track results. Pricing at all white label SEO agencies can vary on how they package their plans.
This is just something to be aware of if the pricing isn’t found on the website.
4. White Label SEO Firm
The White Label SEO Firm is a white label SEO company that focuses on developing fast and effective strategies to increase search engine ranking for all niches in even the largest metropolitan areas. Their search engine optimization practices focus on a traditional approach along with link building.
White label SEO services range, but they do pride themselves on ensuring search engine rankings are met.
Features
Some core white-label features include:
Agency bulk writing
White label SEO content marketing
Press release content
GEO page content
SILO page content writing
GMB page optimization
Website page optimization
Schema code creation
SEO Reseller friendly packages
Pricing
Pricing for their white label SEO services is transparent and dictated by the package that you purchase. The package prices and sale prices include:
Basic Local SEO – $389/month for lower population areas under 200,000 and low competition niches. This can sell for up to $999/month.
Intermediate Local SEO– $579/ month for medium population areas, around 500,000 and mid-competition niches. This can sell for up to $1499/month.
High-level Local SEO – $829/month for higher population areas and competitive niches. This can sell for up to $2,500/month.
Custom DFY- This is priced per quote a month for the highest populated areas and/or the most competitive niches. This can sell for up to $5,000/month.
Summary
White Label SEO Firm overall has robust SEO services that can help any agency sale. Their team of SEO experts are a compliment to most in-house teams and their search engine optimization packages make reselling easy and simplified.
You will need to be the expert on the front end working with this white label SEO company.
If you have the team in-house already, you might want to check them out!
5. White Label SEO Lab
White Label SEO Lab focuses on helping you acquire new clients and improve your profitability without incurring overhead costs of a full in-house search engine optimization team. Their white label SEO services and website audit help you avoid bringing on more staff to grow your brand.
You can take advantage of the team’s project managers, SEO marketing specialists, and web designers to open up new means of revenue while staying ahead of competitors. This white label SEO company offers a traditional approach to SEO with plenty of SEO tools guiding the way.
Features
White Label SEO services include:
Link building
Keyword research
On-page optimization
SEO audits
Content strategy built for search engines
Paid media management
SEO reseller friendly packages
Their services allow your brand to grow in the following areas:
Client and SEO reporting
Project management
Proposals and audits
Fast turnaround time
Seamless product launch
Summary & Pricing
White Label SEO Lab’s emphasis on results is what makes their SEO services great for agencies who are in need of increasing their team’s bandwidth.
This white label SEO provider will be supporting your in-house team to help clients understand the SEO service, keyword research, SEO tools, content creation, and overall online marketing strategy. If you have been looking for a great white label SEO provider, we do suggest checking out their white label SEO service to see if if can fit your agency!
They provide a free website audit and pre-packaged solutions, with the option to create a fully-customized solution to meet your needs. Each package has various features and offerings that meet different pricing criteria.
If you want to find out more about pricing options, book your free call to receive a quote. Like many white label SEO platforms we’ve looked into, it’s important you know the pricing prior to signing on.
6. The Hoth
Hoth is an acronym for Hittem Over the Head to emphasize the company’s priority to stand out among white label SEO companies that offer poor support. This white label SEO agency has made a name for itself with its furry mascot and productized solutions.
Their main focus is to help agencies and consultants resell the offered service product while retaining the ability to provide discounts on bulk orders for large customers. Their white label SEO service can be adjusted to fit most in-house teams needs for a fraction of what a robust SEO reseller program provides.
In fact, they pride themselves on rolling out new features and programs all the time to address most market needs.
Features
Features offered by The Hoth include:
Dedicated Project Manager
Bulk buyer bonuses
White-label SEO report
Campaign dashboard
SEO Tools
SEO reseller friendly packages
Content Creation
Local SEO Campaigns
Link Building Campaigns
Organic traffic reporting
Services from The Hoth include an order portal containing projects, campaigns, reports, and statuses, along with on-site auditing, SEMRush data, and an order API. White label SEO reports come in various formats but are never branded with taglines, logos, or phone numbers to keep the label 100% private.
Their SEO reseller services can also provide a decent margin thanks to their low cost, but keep in mind it is also a low output so you’ll want to ensure you don’t have a value gap.
Pricing
The Hoth helps any digital media marketing company boost its product lineup so it doesn’t have to add more employees. Their white label SEO pricing varies based on the type of service you need so in essence you are expected to select the right package based on the need of the SEO campaign.
They offer a variety of white-label service packages that cater to every type of client. Some of the SEO packages include:
HothX– Managed SEO service starting at $500/month plus $250 setup fee
HothRankTracker– SEO rank tracking software anywhere between $15-$375
HothWeb Copy– High-quality content marketing starting at $60 (which beats most content providers, but you may find more expensive than platforms like on-page.ai)
Summary
The packages come with customizable options that will influence the price of each order. They also offer a special credit bonus on top of wholesale prices that can be used towards their service when you sign up for their bulk buyer’s club.
This SEO reseller comes with a long history of both good and bad feedback, but it’s definitely the right fit for the right agency. They have a great reputation for delivering what you’re paying for. You just need to be clear on what that is and set your expectations.
A nice compliment to their SEO reseller services would be their social media marketing as well.
7. Vendasta
Partnering with Vendasta offers a wide range of services to help you provide digital solutions to local businesses. Their software is built for marketing service providers with clients that need a complete rebrand. Vendasta is more of a marketplace rather than a turnkey solution.
Their userbase comes with a wide range of reviews. For the most experienced SEO professionals with multiple clients, their SEO software has made scaling a breeze. Built in with an agency growth kit, you can add on everything from reputation management, social media marketing, full service SEO, PPC services, and the ability to offer SEO services.
Their platform software also comes with the ability to prices, process, and manage clients making it an all-in-one agency tool.
Vendasta is a great white label SEO platform for the more experienced agency owners.
Features
Vendasta provides:
Full-service on-site and offsite custom SEO
Advanced SEO Tools
A platform for your own brand
SEO tasks
Code edits
Content
Link building
Reports
Pricing
They have several package services to choose from geared towards three main business types:
The Monthly Startup includes one team member seat, unlimited business app users, five local business online toolkits, five snapshot reports a month, and 2,500 emails are sent a month
The Growth includes ten team member seats, unlimited business app users, 75 local business online toolkits, 75 snapshot reports a month, and 50,000 emails are sent a month
The Scale includes 15 team member seats, unlimited business app users, 125 local business online toolkits, 125 snapshot reports a month, and 100,000 emails are sent a month
The service packages include the option to pay on a monthly, 1-year, 2-year, and 3-year basis. The monthly-based packages include:
The Monthly Startup is $97/month with no annual commitment. This is for new businesses interested in gaining and retaining new clients
The Growth option is $575/month plus a $750 onboarding fee with a 12-month contract. This helps an established business grow its brand
The Scale option is $1,150/month plus a $1,500 onboarding fee and a 12-month contract. This is intended for pros to provide an end-to-end commerce platform with tools a team needs to work effectively
Summary
We think Vendasta is amazing if you need everything, all in one platform. You need to have the skills however, to navigate exactly what your client needs. They aren’t a white label SEO partner for the more novice marketing teams. You should also be aware they are contract based.
You pay a fee to have access to their platform and even if your client cancels, you will still owe on those terms. Even a cleints websites that they no longer want, still need to be paid off.
There are a lot of pros and cons, but based on their reputation and SEO expertise, we think they are worth looking into as you’re shopping around. In the digital marketing industry they have certainly made a name for themselves.
Deciding Who to Hire
Hiring a White Label SEO digital marketing agency will provide the necessary resources to help you drive the results your clients expect from your digital marketing company.
You will scale your company while minimizing the time, staff, and effort required for quality results.
All of these White Label companies offer unique features, but 51Blocks offers the most comprehensive service without additional fees and contracts for using their services.
Consider the service package deals and the price points of each agency before deciding which offers the best plan for your SEO company.
Are you ready to just sell and scale your agency without all the headache? Come see why 51Blocks is completely unique as a white label provider.
