Local Search
Are Your Services On The Map? In the year 2011… Your services not only need to be on the map, you need to be on the 1st page!
Like it or not, if you are not showing up on “the map” you are losing new business opportunities every day. With more than 300 million searches a day in the U.S. alone, it’s likely that someone is looking for your business as you read this. The question is… Are they finding you? or Are they finding your competitors on the map in a local search?”
In today’s economic environment, businesses can’t afford to miss out on new business opportunities. In the good old day’s it was easy. All you had to do was put your business listings and perhaps a display ad in the Yellow Pages and the phone would ring, or people would walk in the door. Today it’s a different world. Our Local Search Marketing experts can make things a little easier by helping your business get found in local search results….aka…the “maps” section.
Local Listing Optimization (the actual listing)
Claim Your Listing
This is the first step of local search optimization. We grab your listing before anyone else does and tie it to an email account of your choice (we recommend a @domainname.com address).
Optimize your listing – We will take 5 – 7 keyword phrases and optimize your listing for these phrases which will result in higher rankings for these keywords in local search
Photos – Photos help with local listing click thru rates so we will upload up to 3 photos to your local search account (if you have more we will probably do some more for you).
Videos – We will upload/link 3 videos of your choice to the listing.
Coupons – With local search you are allowed to offer coupons within your listing. We help you manage these coupons (up to 3 offerings). We will update these listings with the coupon offers monthly.
Off Page Listing Optimization
Citation Creation
In order to get your listing “trusted” by Google one of the factors are citations. Citations are your address & phone number combination on other websites throughout the internet. We help you get at least 50 of these citations by the end of your first year (we will probably get more).
Reviews – We work with you to help you build a strategy to increase review to a listing. We will provide you with other success stories that have driven reviews. This strategy discussion will happen 3-4 months in so that we understand fully what the best way to attack the reviews is going to be.
On-Site Optimization
Page Optimization
Phone/City/State in Title tag of a number of pages
Location Page
We will help optimize your location page to help support the local search listing. If you dont have a location page on your site we help you get that built.
HCard Microformat
Placing review information on your site so that search engines can access it and add it to your listing.