20 Days Onboarding
Day 10
Increase Your Retention by Using Our Client-Facing Services
Timelines & Expectations
Local SEO
Expectations
- Campaigns should carry a 6-9 month commitment to see 20-40% more leads YOY.
- Current GMB suspensions or poor quality backlink building may result in a clean-up process prior to the set course in the roadmap taking place.
- Rankings shift daily. Ranking growth should be looked at in a monthly timeline, rather than weekly or daily.
- Multiple GMB listings require a rotation for optimization or an additional GMB Lite add-on per additional location.
- Agencies under 5 clients are required to follow the set course of our plans without customization.
- All-access points (GMB, GA, GSC, & website) will need to be shared by the onboarding call or you may experience delays with implementation.
Setup Timeline
Day 1 – Onboarding call (Please note that your billing date & onboarding date are usually 2-3 days different)
Day 5 – Setup tasks complete & campaign tasks begin
Day 15 – about ½ of our task work is done by this time for the month
Day 30 – Our work is just about complete for this monthly cycle
Day 35 – Monthly report is sent over & call to review is offered
GMB Lite
Expectations
- This is a standalone product used to manage additional locations or work on GMB alone.
- Current GMB listing must be established and verified.
- Multiple GMB listings require a rotation for optimization or an additional GMB Lite add-on per additional location.
- Rankings shift daily. Ranking growth should be looked at in a monthly timeline, rather than weekly or daily.
- All-access points (GMB, GA, GSC, & website) will need to be shared by the onboarding call or you may experience delays with implementation.
Setup Timeline
Day 1 – The intake form is submitted with all requirements
Day 5 – Setup tasks complete & campaign tasks begin
Day 15 – about ½ of our task work is done by this time for the month
Day 30 – Our work is just about complete for this monthly cycle
Day 35 – Monthly report is sent over
SEO Audit
Expectations
- The site must be indexable to result in a viable audit.
- No site logins or tools are required.
- This is not a white-labeled product but will be editable for resellers who would like to add their logo.
- All research is provided within the document and linked in Google sheets.
- A list of final recommendations is summarized for ease of reference.
Setup Timeline
Day 1 – The intake form is submitted with all requirements
Day 14 – Final presentation Google Doc is sent over & review call is offered
Google Ads
Expectations
- A well converting landing page is required unless a new landing page is purchased.
- Business owner understands that Google Adwords cost per click is based on the current auction bids and are subject to change within their set budget.
- Initial campaign KPIs for dialing in strategy include an increase in clicks and CTR often prior to lead performance increasing (this a good sign we’re on the right track).
- Resellers agree to share Adwords access with a white labeled email address provided by 51Blocks.
- Adwords account must be established and credit card for spend added prior to onboarding or this may result in delays.
- If a prior campaign was run, the negative keyword list and campaign history should be provided for analysis.
Setup Timeline
Step 1 – Onboarding Call & requirements are shared
Step 2 – Keywords are sent for review/approval
Step 3 – Ad copy is sent for review/approval
Step 4 – Adwords campaign is built out
Step 5 – Campaign is launched
Step 6 – Week 1 Update
Step 7 – Week 2 Update
Step 8 – Week 3 Update
Day 30 – Final monthly tasks complete
Day 35 – Monthly report is sent over & call to review is offered
Facebook Ads
Expectations
- Business owner understands FB Ads require time & money to warm up the audience.
- Well converting landing page must be provided unless Funnel add-on is purchased.
- Audience lists are required or the business owner understands that the ads will take 2-3 weeks to run for traffic and engagement before moving to a conversion campaign.
- Creative may be supplied by an agency or a business owner. If not, we will use Canva to create the imagery.
- A strong offer or competitive advantage should be developed prior to signing up — FB ads is a cold audience so this should be compelling.
- Resellers agree to share access to 51Blocks via their agency business manager.
Setup Timeline
Day 1 – Onboarding call & requirements are shared
Day 5 – Ad copy & creative is sent for review/approval
Day 7 – the Facebook campaign is built out
Day 10 – Campaign is launched
Day 12 – Week 1 Update
Day 20 – Week 2 Update
Day 30 – Week 3 Update
Day 35 – Monthly report is sent over & call to review is offered
Social Posting
Expectations
- The business owner understands that this is a brand awareness product, there is no community engagement or growth involved.
- Product & services will be highlighted in the posts created.
- Special company announcements are created upon request.
- Copy will come from the website content unless otherwise requested.
- Facebook & Instagram are the two platforms this offer includes.
- Posts are created with Canva templates that are rebranded for the business.
- Once calendar is approved, posts are scheduled for the month.
Setup Timeline
Day 1 – Onboarding call & requirements are shared
Day 5 – Post copy & creative is sent for review/approval
Day 7 – Posts are scheduled
Day 20 – New calendar for next month is sent for approval
Day 30 – New posts are scheduled
Authority Website
Expectations
- All requirements including content, website access, and additional assets are required to be ready prior to purchase or there may be delays in the process.
- Build timeline may take up to 45 days.
- This is not a custom graphic design product. It’s meant to be a clean, fast, and optimized site to support digital marketing activities.
- SEO optimization includes titles, metas, internal page linking, and sitemap submission, and conversion rate optimization.
- Elementor is the page builder used to create these websites, there is no custom coding for special features in this scope. This can be purchased at an hourly rate.
- Special plugins or functionality outside of a standard website may require additional time and cost (e.g. interactive maps, shopping cart, etc).
- PSDs for design may be provided to 51Blocks and fall into a custom flat fee scope outside of this product, contact sales for a price.
- Hosting at BionicWP is required at set fee within this pricing.
- Copywriting add on will be turned around in 7-14 days.
- This product takes ~8+ years to own at the rate of payment. You can buyout in full after 24 months or get the free new site option every 2 years to provide additional value to clients.
- Project includes up to 3 rounds of complimentary edits to the development site before launch, anything after or post-launch will be deemed as new scope and hourly.
- $500 cancellation fee applies to builds canceled prior to launch. No prior credits will be applied and there are no refunds.
Setup Timeline
Day 1 – Onboarding call & requirements are shared
Day 5 – Website homepage design is shared
Day 10 – Internal pages are built out
Day 14 – Site complete, revision rounds begin
Day 45 – Launch (TBD on revision pace)
Template Website
Expectations
- Choose a free theme kit from library.elementor.com or themes may be purchased and sent to 51Blocks, but they must be Elementor compatible.
- There is no customization in this product apart from changing colors, adding logo & desired fonts, copy, and imagery.
- Copy needs to be provided or copywriting can be purchased at an additional a la carte fee.
- Layout adjustments will be charged at an hourly rate.
Setup Timeline
Day 1 – Onboarding call & requirements are shared
Day 5 – Website homepage design is shared
Day 10 – Site complete, revision rounds begin
Day 30 – Launch (TBD on revision pace)
Stay Connected
Our Other Brands
Contact
Learning center
Digital Marketing
Services
White Label services
Popular Content
Packages
Copyright © 2023 51Blocks. All Rights Reserved.
