Our 5 Favorite Changes to Google Analytics

Over 50 million websites—meaning over half of all websites, now use Google’s free analytics service to track incoming traffic. Fortunately for all of us, Google Analytics continually creates new and better analytic pathways for us to follow. From the team at 51Blocks, here are our five latest, greatest and favorite Google Analytics changes:

  1. Google Analytic Goals – Google realizes goals are necessary for any successful website, so a function has been created to analyze your company’s target objectives, or goals. For Google Analytics, a goal is a conversion, meaning any completed activity that contributes to the overall success of your company, including submitting a contact form, purchasing an item or even commenting on a blog or post. To effectively use this tool, determine what the ultimate goal is for your website: leads? purchases? signups? Whatever outcome you desire most is what you need to keep track of. The Goals tool of Google Analytics can be found by clicking on the “Admin” button, and then clicking on “Goals.”  
  2. Google Analytics Custom Dashboard – In the past, the Google Analytics’ dashboard could easily mirror that of a plane ready for take-off, however, with the changes Google has recently made, custom dashboards are becoming the latest trend and very user-friendly. In less than 30 minutes, every new function can be learned, with reports being created, all with minimal knowledge.
  3. Track Site Search – This tool helps you discover what might be missing from your site, through the internal search site. Now you can have access to every keyword people have used on your site, which helps formulate what you might be missing. Accessing this feature is simple. Just go to your Google Analytics standard report, click on the “Admin” button, then click on “Profile Settings.” This is where you will find “Site Search Settings,” and, after clicking on this, you can select, “Do Track Site Search”.
  4. Visitor Locations – is your site worldwide and possibly impacts certain areas more than others? By clicking on the “Visitors” menu, you can see the location demographics, as well as time spent on your site and bounce time.
  5. Campaigns – website campaigns, including emails, Facebook and banner ads, are also important to track because of all the money and time you have spent on them. Campaigns are easy to set up and can help you identify which sources have been most effective in driving traffic to each specific campaign.  

 

Figuring out a successful online business is now easier because of Google

Analytics interest and understanding of the analysis needed to make correct ROI decisions for your company. Have questions? Of course you do! Contact the team at 51Blocks for more information!

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