When creating a Facebook page for business you want to make sure you have everything you need for the best user experience. Business pages are different from regular profiles because they are creating a place for people to talk about your business and interact with one another.
The fans of a business Facebook page are looking for a place to meet other fans and learn more about the business. The Facebook fan page is a great place to announce events happening for your business or for the industry in general.
When first creating a business page in Facebook there are some things you should consider:
Which Images to Use: You want to choose images that not only represent the business but also draw attention to the page
How Often the Page is Updated: There doesn’t always have to be something big happening to update a Facebook page. Having regular updates is an important way to keep fans coming back to learn more.
How Fans Interact: Generally speaking you want the fans of your page to be able to interact with the business as well as other fans and friends. By keeping the lines of communication open it shows the Facebook community that your business is well liked and interesting.
Once you have established an online community with your Facebook page it is important to keep everything up-to-date. Your social media optimization efforts should include regular posts and rotating information about your business to stay relevant and keep users interested.