Client Facing White Label Support

Get more and spend less each month.

Can you believe it? You just gained an entire team with one purchase! Our belief is that for every dollar you pay, there’s no other agency that can provide as much value from such a hands-on team. logo whitelabelseo
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Account Manager Positioning Client-facing Fulfillment Only
Availability 2-4 hours avg. response time (M-F, normal business hours) 1 Business Day Turnaround
Strategic Support Dedicated Client Success Management Team, Operations Support, Sales Support for closing calls (see below!) Knowledge Base + Strategy Decks only
Approval Process Yes None. Fulfillment only is auto-approved to be implemented.
Monthly Reporting/Strategy Calls Yes None
Special Research Request 3-5 days on demand None
Dedicated Inbox & Branded Communication Yes No – sup[email protected] will be used as our access point & communication.
Onboarding & Access Points We’ll reach out and follow up as needed. Partner responsibility to collect and follow up.
Expectations We’ll set & manage for every campaign & project. You set & manage.
Branded Reporting Yes No. aDash branding will be used for all reporting.

Meet Your Team

At 51Blocks, we hire the best talent from around the world. We’re dedicated to training our team in-house with our own processes & methodology to maintain quality and performance standards. Each department is structured with managers, strategists, and specialists. At any given time there are up to 6 pairs of eyes on 1 client’s campaign. We strive in our recruiting process to ensure 51Blocks remains a diverse and inclusive workplace for professionals in the digital marketing industry.

Our agency approaches all partnerships as a team. Your client’s campaigns have the support of multiple team members on the inside and you have direct access to our leadership team for support for your sales quotes and custom partnership workflows. Everything we do here is tailored for each client and each partner for optimal success together.

Surrounding every client there are a number of eyes on the campaign which all serve different purposes. This ensures no balls are dropped along the way and we’re always remaining as proactive as possible when it comes to maintaining expectations and hitting goals.

Have you compared your costs to operate and support an in-house team vs outsourcing to a client facing vendor? 

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Sales Support

Role: Our sales team is in place to help you be successful each step of the way while you begin reselling our products. We have top-notch sales reps who will represent your agency. They are happy to help provide you with our turnkey documents, quotes, and can even hop on a call with you to help close.

How can they help you?

  • Sales quotes
  • Package structures
  • Sales collateral
  • Closing deals

Operations Support

Role: Direct contact with our COO & Operations Manager is especially important when you have a lot of clients to transition over. We want to make it as smooth as possible so if you have any questions or concerns throughout the onboarding process please feel free to reach out. Brittany is also a great resource if you experience any issues or speed bumps along the way.

How can they help you? 

  • Workflow support
  • Operations & onboarding planning 
  • Billing questions
  • Issues or concerns 

Client Success Managers

Role: Our Client Success Managers will act as you & your client’s direct point of contact on the front-end for all campaign review calls and/or general calls to cover any areas of need. This is a useful role to also help diffuse any clients who might need some education or expectation resets. This is one of the most valuable roles you’re acquiring through our partnership as they take care of the majority of direct client management.

How can they help you? 

  • Campaign questions
  • Client-facing management
  • Partnership check-ins 
  • Client concerns or questions 

Customer Service Reps

Role: Customer Service Reps take the form of several roles at our agency. We have those who handle all of the onboarding with your clients and we also have members who manage all of our white label inboxes. Depending on the need we’ll ensure you’re passed to the right person to assist with your support. Customer service is one of our core values.

How can they help you? 

  • Campaign questions
  • Client-facing management
  • Support tickets
  • Inbox support

Department Managers

Role: Department Managers are essential in keeping our team running smoothly. Their main priority is to maintain weekly spot-checking of all campaigns, assist in high-level strategy, and help educate our clients on the value of what we’re doing on each campaign. In essence, they’re the oil to the machine that runs behind every campaign. 

How can they help you? 
  • Strategic questions 
  • Campaign strategy education 
  • Access or asset requirements 

Account Managers

Role: Each campaign has the support of an individual strategist along with a collective approach of the entire department. 51Blocks has built a unique work environment where learning from each other fuels the passion to get the best results for each client. At any given time there are multiple eyes analyzing campaigns as a team to get the best collaborative viewpoints for strategy.

How can they help you? 
  • Campaign strategy
  • Campaign setup
  • Campaign fulfillment
  • Reporting 

Sound good? Wait until you see the stats for yourself...

Over the 12 years we’ve been servicing small businesses and agencies, we’ve seen a commonality when it comes to retention. How you position your white label team will directly impact to the length of engagement you experience. Having the person who is in the trenches everyday explain to your client the wins and losses along with strategy and trends to a client is far superior than trying to explain it yourself. 

Our exception with longer partnerships where we’re purely fulfillment and successful with retention is generally because our partner is an expert in this space as well. So if you’re confident you can speak to what we’re working on and how we’ll achieve our goals together, you may overcome this barrier.

In June 2022, we audited positioning and cancellation relation at our agency since January and found the same issue across the board. Non-client facing accounts, specifically those with a smaller client base and budget, struggled with retaining their clients longer than 90 days. Our partners who put us on the front lines to educate, set and manage expectations, and help save any client who isn’t seeing the value of the service had a client LTV nearly 3-4x longer on average. 

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Overall Findings

  • Partners who leveraged our client-facing support saw less than 8% cancellation. 
  • Out of the 8%, those clients were engaged over 12+ months. 
  • 75% of smaller agencies without strategic experience & not leveraging our client-facing support had an average churn of 1-3 months. 
  • Majority of cancellations with low tier spends churned 4x faster than those with realistic budgets. 
  • 100% of campaigns that never got started were due to smaller agencies signing on without client platforms or assets ready to go.

Producing 25-40% organic lead growth YoY