You’re considering a digital marketing strategy and you’re finding out that it’s a commitment. There’s no simple way around it; digital marketing, content marketing, any type of marketing is based on consistency in branding. It’s not just about you being consistent with your strategy, but about how your users (and Google) perceive your business.
Nobody sees content or an ad once and is compelled to follow or purchase from that brand. You need consistent exposure for more than compelling customers to click on your PPC ads or purchase your items. You’re not going to rank without consistency; Google isn’t interested in putting inactive websites on the top page.
Whether you’re promoting a single product or a service, everyone needs digital marketing. Keeping up with news and events in your industry is a surefire way to increase your online visibility, but it’s difficult to achieve that goal without SEO, design, content writing and various other services that you can get all in one spot.
There are a crazy amount of reasons why Google ranks your site. So many, that it would be foolish to focus on all of them at once. Digital marketing companies consistently approach the tried and true methods, capitalizing on your SEO strategy and adapting to new algorithms and factors, all used by Google.
You have a business to run. An industry to revolutionize. Your online approach is crucial to that, but what’s all that traffic and engagement going to do if you’re focusing on your strategy, instead of using those results? Taking website design, writing, SEO and other project parts into your own hands isn’t an easy task. If you don’t display consistency, your site falls into the wrong pages of Google.
Constant content, keeping up with site speed requirements and updates by Google are all their own tasks - you won’t be the first to run yourself ragged by trying to achieve them all on your own.
Between PPC ads, web design, writing, management and more, we help numerous clients on a daily basis to achieve the best possible results for their company’s online branding presence. Consistency is the need for a solid, structured digital marketing strategy. Get started today with an email or message us in the chat box at the bottom of this page, and find out what we can do to elevate your brand.