51Blocks https://www.51blocks.com Paul Boudier & Associates Thu, 18 Jan 2018 10:17:19 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.2 How a White Label SEO Partner Can Increase Your Company’s Quality of Service https://www.51blocks.com/white-label-seo-partner-can-increase-companys-quality-service/ https://www.51blocks.com/white-label-seo-partner-can-increase-companys-quality-service/#respond Thu, 18 Jan 2018 10:17:19 +0000 https://www.51blocks.com/?p=6559 Having a white label SEO partner is all about taking it off of your plate, and employing the best of the best. You don’t have to screen applications, you don’t have to hire an in-house SEO team (let’s face it, you have other things to worry about). There’s a lot to do, and not enough […]

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Having a white label SEO partner is all about taking it off of your plate, and employing the best of the best. You don’t have to screen applications, you don’t have to hire an in-house SEO team (let’s face it, you have other things to worry about). There’s a lot to do, and not enough time to add an entire department to your organization. That’s where a white label partnership comes into play.

Beyond SEO

You can hire a one-off SEO “professional” to help optimize your content. They’ll give it a try, and won’t really add anything to your company. They walk away with their money, and your company’s ideals and visions are left in the dust. With a proper white label SEO partnership, you get Account Managers that work inline with the company partner, elevating your brand and taking your business into consideration.

Getting noticed on Google is great; it’s a big part of the fight. However, getting noticed isn’t always a good thing. There are countless companies that offer search engine visibility, but few of them have a unique angle—they don’t understand the value of customer relations. They make your content visible, and like a one-off SEO “pro,” they did their job. Did they leave your brand in a better spot than when they left it? No; just in the fleeting spotlight.

Your Brand Identity Can’t Wait

Every single day in this digital landscape, we’re seeing more and more companies ascend to higher plateaus of customers relations. They lock onto their target audience, and learn with them, grow with them, and give them the answers they need. They don’t simply manipulate an algorithm and turn the tables; they use that ability to show the world why your company is the best, why your services are the best, and what makes you the unique industry leader for your niche, which is exactly what 51Blocks does for you.

Good White Label SEO Handles It All

Going with a white label SEO partnership brings you a few specific points that you just can’t manage on your own. Those include:

  •         Saving costs on hiring an in-house team. That comes with buckets of tax information, payroll and HR work, and much more. Your partnership is seamless.
  •         Start off immediately with no financial or time-related setbacks; your success doesn’t have to wait.
  • Account Managers to build your brand with you, to accelerate your vision and find the best way for leads to find you.

There’s No Exhilaration Without Representation

Your white label SEO partnership represents your brand, represents your customer interests, and executes your requirements with precision. Your brand has one chance to get it right, or else it gets lost in the static. SEO is about locating your business through Google, through the mess of the internet and the competition—white label SEO from 51Blocks is about getting the right messages across, bringing your brand up, while delivering better SEO results than standard practice companies. SEO brings people to your page; quality and attention to detail make them stay.

 

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The Top 10 Ways a Design Agency Can Benefit From White Label SEO Services https://www.51blocks.com/top-10-ways-design-agency-can-benefit-white-label-seo-services/ https://www.51blocks.com/top-10-ways-design-agency-can-benefit-white-label-seo-services/#respond Thu, 11 Jan 2018 10:08:21 +0000 https://www.51blocks.com/?p=6556 Design agencies often get tasked with handling a brand new website, along loads of graphics tasks for their client. Then comes the punch: they need SEO, too. That design is spectacular, but it’s not going to do much if nobody can find it. What do you do when you know that you’re doing great work […]

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Design agencies often get tasked with handling a brand new website, along loads of graphics tasks for their client. Then comes the punch: they need SEO, too. That design is spectacular, but it’s not going to do much if nobody can find it. What do you do when you know that you’re doing great work but don’t have time to worry about marketing? That’s where white label SEO makes its debut.

  1. You’re Not Looking to Bring More Onboard

You’re handling this design project, and your client wants SEO services. They’re not alone—everyone understands the importance of SEO nowadays, but you’re not keen on it, or the everchanging landscape. Supply, meet demand.

  1. You Don’t Have the Time

There’s only so much of it—design agencies focus on stellar designs, right where they should keep their focus, so let another set of hands handle the SEO.

  1. Social Media Management

Getting those excellent designs plastered all across social media is no easy task, especially when you don’t know the first thing about it. That’s okay—it’s where we come in to help.

  1. You Don’t Know the Target Audience

Sure, you know who they are because of the site and brand you’re working on, but you don’t know how to target them, entice them, and bring them through the proverbial shop doors.

  1. Analytics

It’s not an easy database to build from the ground up, and it’s even more difficult when you don’t have enough hands to manage all the information, and find a way to put it to good, proper use.

  1. Business Growth

Design and SEO go hand-in-hand, though people often just brush off this marriage of two content types. Nobody reads walls of text just because it’s optimized, nobody looks at designs if it doesn’t excite them—you see where we’re going with this? Two sides to the same coin.

  1. Adding Revenue

You wouldn’t invest in stocks if they were going to plummet, right? Every investment should have a return, and while SEO organically takes a while to get the motor moving, a machine in motion stays in motion, adding to your bottom line in the best way possible.

  1. Compliment It With Content

Written content and design go together like PB&J, but we’ve covered that already, right? Getting the right content is great, but when it directly compliments design, you’ve become a double-threat to competitors. That’s just one more reason to celebrate your decision.

  1. Avoid Overburdening

How many weeks have you spent just working and… yeah, that’s it: just working? We’d wager that it’s been far too many. If you’re handling everything on your own, you’re working yourself to death, and that’s not cool.

  1. You Earn More With a White Label SEO Partnership

If you’re spending far too much time on tasks that aren’t in your expertise, you may be achieving your goals, but you’re letting cash fly out the window. Get back to your design agency, handle what you’re good at, and let a white label SEO service handle the rest.

White Label SEO Services That Work

Handle it all without ever breaking a sweat. Your white label SEO services are like ghosts in the night, handling everything while you keep more cash in your pocket. There are a ton of building blocks to proper design, but only 51Blocks can deliver white label SEO that contours to that design.

 

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The Importance of Backlink Building Done Correctly https://www.51blocks.com/importance-getting-right-backlinks/ https://www.51blocks.com/importance-getting-right-backlinks/#respond Thu, 04 Jan 2018 09:53:03 +0000 https://www.51blocks.com/?p=6554 Once you’ve decided to go down the SEO rabbit hole, it’s only a matter of time before you hear the word “backlinks.” Chances are your SEO professional or someone performing an analysis on your website mentioned backlinking and why backlink building is an essential step towards boosting traffic and improving your rankings. Don’t worry if […]

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Once you’ve decided to go down the SEO rabbit hole, it’s only a matter of time before you hear the word “backlinks.” Chances are your SEO professional or someone performing an analysis on your website mentioned backlinking and why backlink building is an essential step towards boosting traffic and improving your rankings. Don’t worry if you’re still not sure what backlinks are all about- we’re here to shed some light on the concept of backlinking and explain why your company needs to think about it as part of your digital marketing strategy.

 

What’s A Backlink? Let’s start at the beginning: a backlink is a link to your website on another party’s website. Much like how you cite a source in journalism or academic writing, reputable bloggers should add links to the web pages of any individual or business they mention by name in one of their posts. For example, a lifestyle blogger writing a piece on “Top 10 Budget-Friendly Landscape Ideas” should link back to your landscaping firm’s website if he or she referenced it in any way within the post. Backlinking is an excellent and free way to gain exposure for your business, and can certainly go a long way towards driving that all-important organic traffic to your site.

 

Why is Backlink Building So Important? Like any other form of marketing, making sure you have a backlog of backlinks helps get your brand out there to your targeted consumer base. Getting a mention from one of the brand influencers who host a popular blog can do absolute wonders for your business. It’s often said that word of mouth is the most important form of advertising- when blogs and other company websites backlink to your business’s site because they have mentioned one of the products or services you provide, the number of people likely to see the post and click on the link to be taken to your landing page increases, which ideally leads to an increased conversion rate.

 

Are Some Backlinks Better Than Others? Absolutely. Like any other form of advertising and marketing, the higher-quality source your backlink appears in, the more reputable and legit it is, and the higher your company’s visibility and exposure becomes. A general rule of thumb when it comes to assessing backlink quality is to consider the relevance, trustworthiness, and effectiveness of the website where the backlink appears. You probably wouldn’t want a backlink to your company on a shady, bug-filled website from Ukraine, for instance, since it wouldn’t be considered a trusted source by Google. On the other hand, a backlink on Huffington Post, one of the most trusted seed sites used by search engines, is a very high-quality link indeed. It is also crucial to make sure your backlink appears in-content in an organic way, is part of a blog post on a topic that is highly relevant to your product or service. Your SEO specialist can help you determine which existing backlinks are the highest-quality and help you build more like them.

 

Now that you’re in the know about backlink building and why it is absolutely one of the most effective ways to generate traffic to your site, it’s a great time to contact 51Blocks and get started on tweaking your backlinks for maximum profit potential. We’re standing by to help your company achieve a stronger online presence with high-quality backlinks that can help generate new leads, boost your rankings, and ultimately win you the conversions you’re seeking. Backlink building is an important part of your SEO strategy- let 51Blocks help you with the heavy lifting so you can reap the rewards in the new year!

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Keeping Your Marketing Presence Strong When Business Slows Down https://www.51blocks.com/keeping-marketing-presence-strong-business-slows/ https://www.51blocks.com/keeping-marketing-presence-strong-business-slows/#respond Thu, 28 Dec 2017 10:48:13 +0000 https://www.51blocks.com/?p=6551 No matter what industry you’re in, winter is usually a slow time for everybody’s business. After the shopping frenzy of the holiday season, consumers are in no hurry to make new purchases during the rest of the winter months. Not only that, but snow and other severe weather conditions keep shoppers from visiting brick-and-mortar stores […]

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No matter what industry you’re in, winter is usually a slow time for everybody’s business. After the shopping frenzy of the holiday season, consumers are in no hurry to make new purchases during the rest of the winter months. Not only that, but snow and other severe weather conditions keep shoppers from visiting brick-and-mortar stores when they’d rather stay safely at home. Just because business is slow, that doesn’t mean your internet marketing presence should also grind to a halt. Here are some tips for keeping your company visible and relevant to your target audience during the off-season.

 

Revisit Your Marketing Plan– Now that the holiday rush is through, you and your marketing team have much-needed time to reassess your campaign strategies for the coming year. Take this time to set new goals and objectives, such as increased organic traffic, a reduced bounce rate, or a certain number of conversions to hit by a target date. By refining your digital marketing strategies now, you will be able to focus on the business of running your business when sales pick up again.

 

Try Email Segmentation– If you’ve been hearing about marketing automation and how you can send mass emails to segmented target audiences, now’s the time to try it! Familiarize yourself with one of the many available marketing automation platforms and draft a few differently-worded emails to send out to your prospect lists. Not only can this help you generate new business in an otherwise slow period, but it can also help you get the practice you need to create more elaborate automated marketing strategies that can increase your reach and broaden your range of prospective clients.

 

Punch Up Your Web Content- If your website is full of less-than-fresh content that is doing nothing to drive organic search engine traffic, you can use the slow season to optimize it! An SEO professional can provide the insights you need about your website, your competitors’ sites and your industry as a whole to craft a customized digital marketing strategy that utilizes engaging, relevant web content. SEO firms like 51Blocks can take a lackluster site that is doing nothing for your rankings and crank it up to 11, allowing for increased conversion rates, reduced landing page bounce rates and elevated ROI. If you’re looking for a great way to generate leads and increase traffic in the off-season, white label SEO services may be just what you need!

 

51Blocks wants to help you ramp up your slow season by creating effective digital marketing campaigns that will drive your business year-round. Contact us today to learn more about our digital marketing solutions that can help make 2018 your company’s best year ever!

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Digital Marketing: The Year in Review https://www.51blocks.com/digital-marketing-year-review/ https://www.51blocks.com/digital-marketing-year-review/#respond Tue, 19 Dec 2017 16:47:54 +0000 https://www.51blocks.com/?p=6549 As 2017 draws to a close, we can take a look back at the exciting new digital marketing trends the year brought us. Some are fresh spins on old favorites while others are brand new hot topics in the world of digital marketing, but one thing they all have in common is creating a personalized […]

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As 2017 draws to a close, we can take a look back at the exciting new digital marketing trends the year brought us. Some are fresh spins on old favorites while others are brand new hot topics in the world of digital marketing, but one thing they all have in common is creating a personalized experience for the consumer and allowing them to connect with a brand on a whole new level. Here are some of our favorite digital marketing solutions that made their mark in 2017.

 

Influencer Marketing– 2017 was the year that revolutionized marketing as we know it by coming up with the bright idea to let the experts do the talking. Influencer marketing is a strategy that places focus on individuals who have influence over potential buyers of a product or service, rather than on consumers as a whole. These influencers then set the tone for branding, rather than the other way around. Examples of influencer marketing can be found in clothing brand GAP’s ultra-successful Styld.by campaign, in which people could shop looks created by social media personalities, as well as Skype’s “Your City, Your Passion” campaign, where social media influencers around the world created content that told a story about their hometowns. Influencer marketing takes advertising away from brands and uniquely places it into the hands of the creative and talented people who influence them, giving digital marketing campaigns a more approachable, less “sales-y” approach to targeting core audiences.

 

Automation– When we look back at 2017 in future years, we may think of it as the year much of our marketing efforts became automated. Marketing automation, or the process of automating certain repetitive aspects of digital marketing campaigns for an effective, time-saving boost to productivity. Marketing automation truly exploded this year, with platforms such as Marketo, Salesforce Pardot, and MailChimp catching fire and generating much-deserved buzz in marketing departments across virtually all industries. Suddenly things like mass emails could be group-sent to segmented target audiences at the touch of a button. Best of all, since certain content can be scheduled to send at timed intervals, marketers can use automation to create “nurture tracks” to gently guide their prospects to a conversion rather than overloading them with a hard sell. Marketing automation may just be the tool we’ve been waiting for to bridge the gap between digital marketing efforts and increased conversion rates, and it can all work in the background while marketers put more of their time and creativity into other aspects of every campaign.

 

Content Marketing– Though SEO practices have been around for much longer than just this year, it’s safe to say 2017 was the year the concept of content marketing really caught fire. Search engine optimization, or SEO, is the practice of optimizing web content with specific key phrases designed to boost organic ranking results on Google and other search engines. Of course, not all SEO is created equal: thanks to advances in the ever-evolving Google algorithms, marketers want to be careful to avoid underhanded optimization strategies, commonly referred to as “black hat SEO.” By keeping it above-board with highly reputable, “white label” SEO solutions, like the ones offered by 51Blocks, marketers can rest assured that their content is optimized to rank higher, increase conversion rates, and boost overall ROI without getting flagged by the powers that be at Google. Best of all, white label SEO strategies exist to inform consumers about a product or service and add value to their everyday lives rather than simply to sell them something. Keeping with 2017’s theme of personalization, white label SEO can help create loyalty and drive brand awareness so each client can have a customized, unique experience that fills a specific need in his or her life.

 

51Blocks wants to help you kick off 2018 with the digital marketing strategies you need to have a successful and prosperous new year. Contact us today to hear more about our white label SEO services and how they can benefit your business!

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Net Neutrality Regulations are Gone. Here’s What to Know https://www.51blocks.com/net-neutrality-what-to-know/ https://www.51blocks.com/net-neutrality-what-to-know/#respond Thu, 14 Dec 2017 19:13:27 +0000 https://www.51blocks.com/?p=6530 The Net Neutrality Vote – What It Means For All of Us It’s December 14th, 2017, and the fight for the internet is in full swing. As with any story, there are truths and fallacies, pros and cons—net neutrality is no different. Net neutrality is the principle of alleviating discrimination based on content, users, data, […]

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The Net Neutrality Vote – What It Means For All of Us

It’s December 14th, 2017, and the fight for the internet is in full swing. As with any story, there are truths and fallacies, pros and cons—net neutrality is no different. Net neutrality is the principle of alleviating discrimination based on content, users, data, or other information. Basically, it keeps the internet-user dream alive and well: free-flowing information with no tariff on the tap. The conception of canning net neutrality gets misconstrued more often than people are getting it right. The vote at the FCC may be in, but the fight is far from over. Here’s what this could mean for you:

Net Neutrality Has Come to an End

As I write this up, the vote has finished. Net Neutrality regulations have been repealed by Ajit Pai’s FCC. Neutrality is all about ISPs treating all data and content the same. They can’t slap a fast lane on any company, platform, or brand of content, until the end of today (possibly). ISPs can’t put their own content, or content of favorable sites, at a faster speed than other content. The most common analogy is looking at major streaming sites that double as ISPs, like Comcast, and then looking at the world’s favorite streaming service, Netflix, which are not an ISP, and waiting for them to go head-to-head. They offer the same services, but only one of them is the gatekeeper. See where this is headed?

Negatives: The Fast Lane

If this goes through, it will be perfectly legal to charge companies as much as possible for access to the proverbial internet fast lane. That’s not right. The internet is all about being open, fair, and neutral for all parties to enjoy. It’s been a life-changing part of the 21st century, and the innovation we see every day could be coming to a stop. If you were standing in line at the grocery store, and the person behind you said, “I’ll pay twenty dollars to skip to the front of the line,” you would expect the cashier to roll their eyes or shake their head. However, without net neutrality, that cashier can say, “Sure, come on up,” take the twenty dollar bill, and prioritize that customer over you.

Negatives: IoT Devices and the Internet Connection Are Crucial

Top experts around the globe agree that by 2024, the internet will become a basic human right, just like water. You can’t do anything without the internet anymore. It sounds like a very narrow-minded statement, but if you really look at it, most jobs in America are applied to online. You can barely find a location, for just about any job, that hands out paper applications anymore.

In recent years, our faith in IoT devices has grown, and within the next ten to twenty years, everyone will have an IoT device in their home: thermostats, electricity gauges, and more. That’s all good, but what about your television? Your “free” choice of what you view could be slowed down immensely, and it’s not because your MBPS just dropped suddenly. It’s because net neutrality has been cut.

Positives: Content Redistribution

Now hold on: everything has an upside. Call me mister silver lining here, but this could be a game changer for new money to enter the world of digital marketing and content. If this goes through, ISPs are going to look at content from small providers, (basically, not mega corporations), and say, “This is good content, this brings up searches, this is what we want to keep unbarred.” With net neutrality going into play, it’s going to bring a whole new set of guidelines to incorporate into current marketing and content strategies, which could be a revolution and a resurgence to the industry.

The Legislation on Both Sides of the Aisle

This is not a partisan issue—this is a control issue. There are motions to repeal this legislation from both democrats and republicans; most of the country doesn’t want this. This is mostly just a move to give the mega-corporations of America even more control, even if we hear the guise that it’s more innovative than it is restrictive. This happened in 2015, and Congress sought fit to repeal the legislation, giving internet users across America a breath of fresh air.

As of April of this year, the new president of the FCC openly stated that he would be taking another approach to eliminating Obama-era net neutrality. So far, that’s what’s happening. Repealing the legislation to kick net neutrality out of place isn’t just an issue today, just like it wasn’t exclusive to two years ago—this will continue, and the fight is long. One vote by a body not responsible to constituents will not be the end.

Wondering how this will affect your business? Will SEO as we know it change? Our team is happy to answer any questions you may have. You can also take this opportunity to tell the FCC how you feel about Net Neutrality.

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Hire an SEO White Label Partner: Less Management, More Profits https://www.51blocks.com/hire-seo-white-label-partner-spend-less-time-managing-time-profiting/ https://www.51blocks.com/hire-seo-white-label-partner-spend-less-time-managing-time-profiting/#respond Tue, 12 Dec 2017 23:00:48 +0000 https://www.51blocks.com/?p=6527 There are two types of business owners: those who work for their own success, and those who are trapped in a never-ending battle searching for it. There’s a mindset, especially when you make your own business from the ground up, that sticks with us and is toxic to success. It goes a little something like […]

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There are two types of business owners: those who work for their own success, and those who are trapped in a never-ending battle searching for it. There’s a mindset, especially when you make your own business from the ground up, that sticks with us and is toxic to success. It goes a little something like this: “I have to handle each aspect so I can save money, and have control over the processes.”

Here’s where that all goes wrong:

It Takes Money to Make Money

You will forever rest on a treadmill of uncertainty if you stick to toxic mentality. You’re damaging your success when you put everything in your court. You can absolutely have full control over everything and still take a step back. When you hire SEO white label partner services, you get full disclosure on every little detail, and you get a team that’s dedicated to keeping the machine running for you. Think about how the world is automating tasks—your white label SEO partnership is your personal automation.

Allow Professional Insight

You don’t have to take what’s laid down on the table, but having a professional to put their input in can only help you. Do you know what the modern-day definition of a professional is? Someone who receives money for their services or skill—it brands them as a professional in that industry, and they build on that. What’s better than professionalism? 27 years of it.

Building Blocks To Your Success

You have to focus on running the business, not running your profit margins into the ground. When you go with a white label SEO partnership, you’re looking for your ROI (return on investment) to be more than pennies on the dollar. You want to capitalize on your investment, as anyone would. You need a white label SEO service to handle the semantics: website hosting, website design and development, SEO services, analytics, and more. You’d be surprised at just how much of your investment you’ll see coming back to you.

The Best In The Business

Poking around with no idea where to turn to? That’s where our specialties present themselves in full form. Be the new kid on the block and ensure that you hire SEO white label partner services that comply with your message, and drive your brand home.

 

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How to Create the Most Complete & Inclusive Marketing Solution for Clients https://www.51blocks.com/white-label-seo-partnership-plan/ https://www.51blocks.com/white-label-seo-partnership-plan/#respond Mon, 27 Nov 2017 23:08:54 +0000 https://www.51blocks.com/?p=6507 White Label SEO Partnership Marketing heavily relies on trusted partnerships. When you land on the homepage of a business or service and see where they’ve been featured, it builds a sense of brand loyalty and trust right off the bat. When you enter a white label SEO partnership, you’re elevating your brand by riding on […]

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White Label SEO Partnership

Marketing heavily relies on trusted partnerships. When you land on the homepage of a business or service and see where they’ve been featured, it builds a sense of brand loyalty and trust right off the bat. When you enter a white label SEO partnership, you’re elevating your brand by riding on the wave of that company’s success and reputation.

Advertising The Right Way

You’re not a marketing company, you’re not in the advertising world—that’s okay, it’s a tough nut to crack these days. That’s where your white label SEO partnership comes into play. Blend advertising into every other financial and business aspect of your business without lifting a finger. There’s an old saying: “Why work harder when you can work smarter?” Stop bending over backward trying to find advertising pitches. You focus on your business; let your white label SEO company take care of the rest. (Even if you’re an advertising company, there’s still room for improvement with the right partnership.)

Responsive Website Design and Hosting For Every Business

You want all-inclusive SEO services that come with website design and handle the hosting. You should receive nothing less. Whether it’s migrating to a new hosting platform or having your white label SEO partnership take the reigns and run the joint, you have to keep up with today’s current demand. Web design services and social media management services go through a lot of transition and difficult times. Having the right white label SEO partnership under your belt, elevating your advertising, design, and social media standpoint is like the meat to the sandwich. You have the drive, determination, and motivation, but you’ve been left with just bread—there’s a vital component missing, and we both know how to fill the void.

Current Marketing Plan Elevation

If you’re going to inject more content, SEO service, and positive design into your marketing plan, you first need to know what direction to head in. Nobody understands the niche direction to carry yourself in better than a white label SEO company. Hellbent on finding the perfect solution for you is only step one—applying it is where all the magic comes in. Don’t spend time stabbing around in the dark. It’s taxing on your budget and your sanity.

The Right White Label SEO Partnership

With 100% transparency and the 51Blocks promise, you get access to every aspect of our rounded team, specializing in every corner of website design, hosting, and SEO services. Be the new kid on the block with the white label SEO partnership you’ve been searching for.

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Our Favorite New Google Rumors https://www.51blocks.com/favorite-new-google-rumors/ https://www.51blocks.com/favorite-new-google-rumors/#respond Tue, 21 Nov 2017 09:25:18 +0000 https://www.51blocks.com/?p=6498 When you’re in the SEO business, or if you use SEO best practices to optimize your company’s website, it’s important to stay on top of any new changes to Google’s ever-evolving algorithm. Failing to roll with the changes and switch up your SEO game accordingly can lead to a dip in traffic, lower rankings and […]

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When you’re in the SEO business, or if you use SEO best practices to optimize your company’s website, it’s important to stay on top of any new changes to Google’s ever-evolving algorithm. Failing to roll with the changes and switch up your SEO game accordingly can lead to a dip in traffic, lower rankings and overall lack of impact despite your SEO efforts. Then again, when it comes to the Google algorithms, it’s next to impossible to figure out the exact recipe to their secret sauce, which always results in a heap of rumors and speculation amongst the SEO community. Here are our favorite Google rumors of 2017 so far- we can’t wait to see what 2018 brings!

 

Rumor #1: A June 2017 update caused pages to go missing from Google’s index

Unlike Apple, Google is not a company that makes a big deal out of announcing updates. You won’t see any flashy press conferences detailing the upgrades to the algorithms that Google has in place, and for good reason. Google makes an effort to conceal the rollout of new updates so that black-hat (an industry term for underhanded) SEO practitioners can’t figure out how to game the system for optimized search results. The rumors that result, including this one surrounding an apparent June 25 algorithm update, tend to suggest that a glitch of some sort has caused entire web pages to be absent from search results.

The Truth: While Google is forthcoming enough about its continuous updates, it is less than eager to share exactly what has changed. Because of this, any rumors surrounding missing pages tend to be largely speculative and difficult to prove.

 

Rumor #2: “Fred” ruined everything

A March 2017 Google update that has since been nicknamed “Fred” was the subject of much speculation within the SEO community. Fred allegedly was responsible for a decrease in content quality as well as an issue with backlinks, and was blamed for plummeting rankings on sites across the internet.

The Truth: It’s hard to get to the bottom of Fred, due to Google’s close-lipped approach to conducting updates, but it would appear that Google Panda (an algorithm that assesses the content of websites and rewards or penalizes accordingly) and Google Penguin (an algorithm that analyzes quality of links to ward off potential spam and malware) updates may have caused the fluctuations.

 

Rumor #3: HTTPS is going to become the law of the land

A January 2017 article published in Search Engine Journal warned that by the end of that month, Google was going to begin penalizing websites heavily for not having the HTTPS protocol in place. HTTPS, which stands for HyperText Transfer Protocol Secure, differs from standard HTTP (HyperText Transfer Protocol) in that it adds an extra level of security with every connection by using an SSL/TSL (Secure Sockets Layer/Transport Layer Security) protocol to protect sensitive payment information, among other things.

The Truth: This one is absolutely true- and necessary! In an ongoing effort to protect internet users against fraud, identity theft, malware and a host of other undesirable effects from shopping online, HTTPS will be a requirement for all websites in the very near future. The only thing the article got wrong is the timeline- as of October 15, 2017, Google was still just giving warnings to websites without HTTPS in place and has not yet made it 100 percent mandatory.

 

It can be hard to hear all of these Google rumors and know what is and isn’t true. In order to make sure your website’s SEO is always on point regardless of what Google updates lie ahead, talk to the team at 51Blocks! Our friendly, professional staff knows SEO backward and forwards, and loves nothing better than to take the time to figure out Google updates and what they mean for your website’s rankings and traffic. Contact 51Blocks today to see what we can do to help boost organic traffic, improve search result rankings and enhance your overall ROI.

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What are Niche Citations and Why Do They Matter? https://www.51blocks.com/niche-citations-matter/ https://www.51blocks.com/niche-citations-matter/#respond Wed, 15 Nov 2017 14:20:36 +0000 https://www.51blocks.com/?p=6496 If you’ve been looking into local SEO to boost your local Google search rankings, you may have come across the phrase “niche citations.” Also called local citations, a niche citation is a way to name-drop your business on websites as a way to generate or boost local traffic. Niche citations can include virtually any information […]

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If you’ve been looking into local SEO to boost your local Google search rankings, you may have come across the phrase “niche citations.” Also called local citations, a niche citation is a way to name-drop your business on websites as a way to generate or boost local traffic. Niche citations can include virtually any information pertaining to your company, but almost always feature some combination of the following:

  • Company Name
  • Company Address/Cross Streets
  • Company Phone Number
  • Company Website
  • City/State

 

A good niche citation should at least include what is known as the NAP (Name, Address, Phone), but can also be called an NAPW (Name, Address, Phone, Website) or UNAP (URL, Name, Address, Phone) if your website address is included. Citations that don’t at least contain the NAP are considered “partial citations” and can still be valuable as long as it’s mentioning your company’s name. Niche citations can be placed within the content of any website that pertains to your company’s purpose- for example, if you sell organic pet food, you may wish to consider niche citations in sites for a few local pet stores, health food stores and lifestyle blogs devoted to wellness or pet ownership.

 

Niche citations can be a great way to get your company’s name and information out there so local clients can know you exist. People who see your niche citation on another local website tend to view it as an endorsement for your company, and may be more likely to visit your site than if there was just a posted link back to your landing page. In fact, a citation does not have to link back to your website at all in order to add value. On the contrary, one school of thought surrounding niche citations is that some users prefer a more natural mention of a company than a link, as it comes across as more informational and less “salesy.” That said, niche citations featuring links to your website are generally seen as more profitable than partial citations that do not link back to your landing page. Adding niche citations to local websites can help boost your organic traffic without seeming as though it’s trying to get anybody to buy anything- something consumers certainly appreciate when they feel they are bombarded by advertising all day long!

 

Still have questions about niche citations and how they work? The team at 51Blocks can help! We specialize in all aspects of local SEO, including niche citations, and can provide insights to your and your company about how to use them to your greatest advantage. Contact 51Blocks today for your initial local SEO consultation so you can see what we can do for you!

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