As with most any other industry, the concrete business is extremely competitive and all contractors in the community looking to win the most lucrative customers need to have an edge. One of the best ways to get that edge is through a well-optimized website which demonstrates the experience, skill, and knowledge of your concrete company.
Almost every business has a website in today’s world of technology, so it is more important than ever that your concrete company website stands out online from your concrete competitors. At 51Blocks, we know how important it is that you not only get attention from potential customers but also get contacted by those clients. That is why we will put our concrete marketing skills to work for you and help you get the attention and a message from customers in your area. Whether you are a concrete contractor or decorative concrete professional, we can help you achieve your business goals with expert online marketing and advertising.
Internet marketing is a combination of a variety of closely related processes like Search Engine Optimization (SEO), content marketing, social media (Facebook, Twitter, LinedIn, etc.) marketing, and reputation management designed to boost the online visibility of the website of your concrete company and attract as many new clients as possible. In order to find new customers, you first need to put yourself in front of people in the place that they are likely to be looking for your products or services – on the web.
When it comes to digital marketing, each page of your site needs to be optimized for its best effectiveness, but the process takes time to see results. Using our marketing strategies will help you gain visibility to two audiences – search engines like Google and customers. Concrete contractors provide essential services for other businesses and residential clients, so it is critical that your business gets the recognition it needs to then get the customers and sales you require for continued success. Your online presence has a heavy hand in garnering that attention.
Digital marketing and a well-developed marketing and advertising campaign is not just important for the success of businesses and contractors. It is essential. Your online presence may make or break your ability to have years of continued success in your industry and bring in money, so it is critical that your web presence is optimized. When Google crawls your site or customers take a close look, less is not more. You have to showcase the right information and utilize the best practices of the web marketing world.
Using marketing techniques like SEO, your site may be able to rank higher than the competition on search engines. When you are able to demonstrate what type of service you have to offer as well as the quality of your work, the combination of this content plus behind-the-scenes tactics, both audiences could be quite impressed. The higher you rank, the greater your visibility will grow and the more likely your generated leads will, in a short time, convert into customers for your business.
One of the most important aspects about digital marketing to understand is the fact that it is meant to be a continuous process. Once we start optimizing each page of your website and developing an ongoing web strategy for you, we continue to do so for as long as you are partnered with us. Marketing requires time and dedication to ensure that the people who may be investing in companies know and can see exactly what those companies can do for them and why they should trust in one of the contractors over the others.
The process begins when we take a close look at your existing website and analyze your marketing goals. Our expert concrete marketing specialists realize that you want to see results, so we will give you all the information you need to ensure you understand what will be happening over the course of the next 6 months or so and what needs to be done first.
We use as many methods as we can to bring your local company clients and make sure that your products and services are highlighted for those audiences which are most important to you. By utilizing expert methods for concrete marketing, you will see the traffic to your site grow which can lead to more phone calls and messages building up in your email inbox.
When our experts need to create a concrete marketing strategy for you as a concrete or decorative concrete contractor, you will see that we combine many different marketing techniques like:
SEO involves various procedures that are mostly behind the scenes and will help drive traffic to your site and then convert visitors into clients. These include web design and development, analytics, lead generation, blog writing, and so much more to help your company rank higher in the Search Engine Results Page (SERPs).
We also specialize in local SEO which enables you to rank higher than your competition at the local level. Rather than receiving calls or email from people who are outside of your reach, local clients will find the pages on your site they need and contact you via phone or email.
PPC is a type of advertising where you create an ad which gets posted in the sponsored section on the first page of the SERPs for related content. When people who are looking for your service see the ad, they will click on it, you pay a set fee for that click, and they are sent to a predetermined landing page on your site. Ads based in Facebook are also a form of PPC advertising that we are able to offer to you
The design and development of your site needs to incorporate many different elements. It is not simply enough to have a good looking site. It also requires building on the foundation of the other marketing methods and the expertise of professional developers.
Businesses and contractors need to make sure that they maintain a good reputation so that the people who hire them know they are investing in the right team. When you get reviews for your decorative concrete business, you need to respond to both positive and negative reviews to demonstrate your level of concern for the satisfaction of your concrete customers and the service you provide.
It is rare to find any person or business that has no social media presence. This includes Facebook, Twitter, Instagram, LinkedIn, and many more. Posting updates, videos, photos, and other types of media to your Facebook page or other social account is important because people can begin to feel more comfortable with your concrete service when they get to know who you are and let them see the people behind the business. Facebook also provides a valuable way to advertise to past, present, and future concrete customers.
The cost for our concrete marketing service is based on the level of service your company requires. We have priced our plans very affordably and are related to exactly what is included in your package. Know that whatever form your marketing plan takes, you will agree that it is worth the full reach and extent of contact you receive from people in your community.
If you are wondering what exactly a concrete marketing plan may look like for you, our SEO professionals are here to give you all the information you need. We have developed a tried and true process that can be customized for each of our clients to meet the requirements they have for their business. Whether you need us to manage your Facebook page with updates and photos or create content for all the pages of your site, we can handle it.
Below is the 5-step concrete marketing plan we will use to fully optimize your site: