Google Ads (also known as Adwords, Paid Search, & PPC), is your ability to “rent” the top spot on a page for a given keyword instead of owning it organically. Understandably, this can get quite expensive as other businesses bid against you to hold that top spot as well. We know the struggle you may have faced investing so much, only to receive so little for your ROI. Our PPC campaigns were built to test & optimize around each keyword set to ensure the highest quality clicks and conversions are taking place. Retargeting visitors from the website through display ads in search is included in our campaigns are launched.