When Google launched its ‘Search plus Your World’ early this year, one of the key questions it raised was the impact it would possibly have on other social networks such as Facebook and Twitter.
Five months hence, we have the answer. We find that SEO traffic to Facebook pages is dipping. Although Google+ was initially to blame, it was later found that even Bing sent lesser traffic to Facebook. According to PageLever, a Facebook Analytics Company, there was a significant drop in traffic since the ‘Search plus Your World’ feature launch. After studying numerous fan pages, it was observed that Google traffic to Facebook had dropped by nearly 51%.
But the problem doesn’t end here. Bing traffic to Facebook had also dropped 59% according to an article on SearchEngineLand. So the conundrum here is: why is Facebook getting less traffic from Google AND Bing? No one seems to have the answer.
Angry Twitter tweets!
With the ‘Search plus Your World’ feature going live, Twitter accused Google for making it more difficult for people to find tweets and Twitter account information on Google’s search results. To quote from the SearchEngineLand.com article – “It’s bad for people, publishers, news organizations and Twitter users”.
With Twitter emerging as a key source of real-time and dynamic information, for more than 100 million user accounts and discussions on every topic within the spectrum of human communication, it is Google’s ethical responsibility to deliver the most relevant results. But because of dramatic changes happening to the Google interface, these results are becoming harder to find. Rather than delivering relevant and precise information, Google’s own products are basking in the limelight.
Heading towards Vertical Search Results
Google and Bing are both search engines and vertical search results are exactly what they need to emphasize on. Search results have to lead OUT of the website and not hang around their own premises. Ideally, ‘Search plus Your World’ should cover social content from Facebook, Twitter, Flickr, etc. But here it restricts itself to personalized, private, and limited Google+ content.
A final question to be asked is – What ‘extra’ content are websites providing so that Google can showcase these websites on the very first page of its results?