Webinar Replay : How To Be Authoritative Online In 2020


 

TRANSCRIPTION:

All right, so today's webinar, it's our first webinar ever.
So yeah, I'm sure we'll look back on this in about a year when we've done a lot of these and be like, what were we doing, but that's how you got to start is just do it first. Right? So today we're gonna talk a little bit about how to be authoritative online and 2020. I'm Michael workout, she's Brittany Filori. So if you don't know now, you know.
Alright, so today's webinar, one of my things my sister always kind of says, My sister's a teacher at the University of Colorado pharmacy. I think she's Assistant Dean now. So she taught for a number of years and said, Hey, you tell them what you're going to tell them. Then you tell them, they tell them what you told him. And that's kind of how this works, right. So we're going to tell you what we took. We're going to tell you what we're going to do. Then, we're going to
through it. And then hopefully it all makes sense at the end. So today's webinar, the main topics, what are the what are the goals for being authoritative? Why is online authority authority important for your business? How do you obtain online authority?How do you audit for online authority with proof, we actually have our own website going through some proof there with a keyword that actually happened with the May update that we had.
And when you should expect to results and then just quickly some of our solutions around it. So that's kind of what we're looking at. But first, we are kind of introduced ourselves. I'm Michael boreal founder and CEO of 51 blocks. I've spent a lot of my time over the last three or four or five months into a niche industry, which is the what we're calling hyper our truly optimized WordPress hosting where it's so hyper optimized solution. It's called the WP help. So we're just getting down into that industry, not necessarily a service and
britany you can see it was quickly my picture there yes actually did referee in the NBA 2009 during the strike season a referee for games. That's Mr. Deron Williams given me some choice words, after I gave him a technical file. And the same with I actually did the same to the lake, Kobe Bryant, actually, as well. So it's been a crazy ride to get to here. I started my agency immediately after 2009 after I did that, and that's kind of where we are today. So Brittany, go ahead. Yeah, I think a lot of people attending already know who I am. I lead the team here at for two blocks. I help out and sales. I'm usually it's funny, because we're talking about authority today. And this is one of the topics we probably talk the most about when we're in the sales process, what it means to your clients or what it means to you as a small business owner. So my backgrounds in SEO, this is something that I'm definitely familiar with. And yeah, we're excited today just kind of walk you through how we approach this at 51 bucks. Cool. Alright, so first
Go up and write in what are the goals of being authoritative, right? And you can see down here at the bottom, I'm kind of cheating. This is our what we've mentioned at the top of the what we're going to go through. So you know how long this painful webinars going to be, it will be crossing out each one as we go. Right? So that's kind of what are the goals of being authoritative really to start off for establishing two different viewpoints of being authoritative once a potential customer? And once Google, why don't you jump into both of those areas and kind of talk about those and how we appeal to both and things like that? Right? So when we're talking about customers, obviously, it's them visiting your website, seeing that you're trustworthy seeing that you know what you're talking about? Senior success. So that's a big part of it. We're trying to build trust through user experience and what we display on the screen for them. Whereas Google, I think, we're trying to make sure we answered the right questions with information and we're trying to make sure that we have all the right technical components in place. So when it when you talk about authority, especially
to different lens to look through, whether it's a customer or whether it's Google. So that's kind of what we're going to cover in terms of how you can appeal to both sides. So it's really appealing to both at the same time.
Not just trying to optimize for search, obviously, trying to get customers in the door and to convert is really kind of those two areas. So Oh, just like that. We're done with number one, you should be the quickest webinar known to man.
But no, next is why is online authority important for your business? Right? We'll dive into that a little bit. So online authority,
we kind of think of it in like, hey, visibility, plus leads equals revenue, right? If you have great visibility, and you're able to generate leads, you can make revenue but it's not just visibility. It's the right visibility, like I was talking about when I coach I still coach some basketball and and say, hey, it's not practice. It's perfect practice.
Right, you got to you got to have the sashes, visibility is right visibility, you want to be in front of the right keywords you want to be, you know, driving traffic through those keywords or using social media to leverage those keywords to get that right visibility to then generate the leads, which hopefully are higher and better quality, which then relate to the higher ROI and more profit for you. Is there anything kind of want to talk about versus rent here? Well, yeah, there's two ways of getting visibility owning versus renting. So we've AdWords versus organic. I think the long term gain the simple strategy is to get more of the organic side because you own that space. Whereas the short term is going to be AdWords. And I think it's still a great avenue for people, especially if you're struggling with leads. When someone comes to us. I always ask them what you know, what is the pain point right now is that leads? Or is that more of just your long term gain, you're just really trying to own this space. And that's how we can decipher what level of visibility we're trying to reach for
Cool. And we actually kind of get into this actually one of the terms that we focus on is white label SEO, right. And we've come to find that it's actually not as powerful as we thought it would be. We thought it was one of our major buying type of keywords. And we found out through all of our analysis, that is not but we still used it as the, I guess, the case study in our presentation here, but we're finding that we're actually getting other keywords that are better converting than this as we went through this type of visibility looking at it and the quality of leads and things like that. So I would like to ask the group and those that are attending, what do you think is more important to your business visibility or leads, right? So we're trying to keep you a little bit engaged in the conversation and not just, you know, kind of listening and maybe chat something in real quick and see what people say.
chatted into the side of the whatever chat box. Let's see. All right, Lisa.
says leads cool. Anybody else? Cool was mine says leads everyone so coming up with leads, all right? I think if you're if you if you're able to, you know, generate quality leads it matters I think sometimes you and I, we have conversations about our leads that come in.
And sometimes the lead numbers don't tell the story, you have to go actually dive in, hey, were those all quality leads and I think that's the only thing you have to make sure is that those leads are of quality, like we've had lead sources. For example, I'll just use clutch right? In the past and we're gonna test it again wasn't the most quality of lead source that we ever had, right? It was a lower type of lead source and that's how you evaluate where you're going to spend your money or not. Right. So if I mean obviously visibility is nothing without leads, right? If you have visitors so i would i would agree with everybody that leads is is good. I just think you know, we have to think about the quality of you have anything you want to add on that. Well
I think it comes with a good strategy, right? At the end of the day, having a good solid strategist who's able to do what we do, right, where I look at white label SEO. And I know that is a good keyword for us to rank for it something we should always strive to rank for on the first page, but doesn't necessarily need to be in our conversations, when we're talking about leads all the time. There's a lot of other ones that we have or that we want to try and rank for as well. So being educated on what you should rank for the right type of visibility to bring in those quality leads is really important, which comes from that strategic eye when you're developing a campaign, and then when we go back, yeah, okay, cool. With revenue, you know, it's just having those numbers and understanding what you're, you know, how many leads you need to generate to make the sales and make those margins work. Obviously, there's certain percentage of leads that are gonna be bad. We always kind of say just 15% off the top right, and then going down and say, what's your lifetime value of a customer or what's the you know, return on investment
You're getting from that one customer. And making sure that the cost to bring those leads in doesn't cost more than the LTV of that client at the end of the day. That's why we're all here to be successful in business. Right? So cool, just like that number two's done, now we get into a little bit more of the meat. So this won't go quite as fast as we won't be done in 13 minutes in this webinar. It'll take a little bit longer than that. But how do you obtain online authority? That's the next topic that we're going to talk about here. And for us, it really comes into a formula here, right? So the formula for us, we believe, to be an authoritative website, ongoing, ongoing on site and off site optimization. And then we think a critical and a crucial part of the formula is a fast loading website. And we'll dive into a little bit of those things. So first, the authoritative website. Brittany, this is your baby. Yeah, we'll let you talk about the authoritative websites and why you believe it to be
You know how you obtain online authority? Right? Well, I mean, you can do all the work off site and to be honest on site to get all the right traffic in. But if your website sucks, it's not really going to do a whole lot for leads. So what we found is that if you start with a good foundation, and this is like, the ideal situation, probably for all the people who do SEO, right, if you can get a really good site in that you can optimize and you're you kind of have a good formula for success. So it starts with a good authoritative website. What that means is great content calls to action, all the right elements in the right spot that's laying the right foundation and then build the house which is authority. And we'll talk a little bit about that next. But I think this is something that we're not always set up for success with when we get campaigns in. We have a lot of clients that will come to us with very outdated sites, something that we try and do as far as our own approach goes as we kind of wiggle in that conversion rate optimization to slowly take care of improving those
There's little tasks over time in our campaigns, but not every agency is going to do that. And so if you can start with a really good foundation, or at least get your clients to understand that the website needs to be in kind of prime condition to then really make those additional marketing campaigns thrive. That's where the focus should be initially. Well, if you talk about trusting the signals a little bit and clear CTA is I think it's important to really hammer this home because well clear CTAs in particular, just because that's how you generate your leads, right calls to actions. So talk a little bit more about those two areas. Yeah, so trust signals means something different. I think depending on what industry you're in. It can be anything from client testimonials and case studies on your website to accolades and awards that you won or organizations. You're a part of. Anything that you know your audience is looking for as a sign of trust, and instant trust building. When we build a website. We always like to make sure it's right below the fold or it's somewhere near the top you
Cuz we know that people don't necessarily have the patience to scroll all the way to the bottom, which I think a lot of people tend to put it there for some reason. So it's kind of getting these trust signals out in the forefront. So people can be a little bit more engaged with the homepage or with with your website to continue traveling on to learn more about you.
And then clear CTAs This is different areas on your website. I think a lot of people on this webinar probably know what those are testing your CTAs is also really important as well. There can be a sense of urgency when you're writing the call to action, or it can be as simple as stating something's free, right, like a strategy session or something that they can get. So it's really making sure that you've clearly laid out what they're clicking on that button to do. That's one of the most important things. Yeah, I think one thing you mentioned and I'll just briefly mention this with the with the trusted gnosis reviews right. Now one of the cool things that we've found, and I'm gonna tell you what it is here.
is the ability to create video testimonials. And we're seeing those to be much more powerful than written reviews right now, obviously, anybody can go on Google, and we're getting reviews written, it's getting harder and harder. But having video reviews done is a game changer in my opinion, because you can't fake that right? You can't fake having great art. I guess you could have one of your buddies do a video review. But that's no different than I guess somebody posts you know, but but hopefully you're using your clients. And one of the tools we use for that is called video ask right? And we actually have it set up as an automation inside of our company. Once somebody has had an experience with us that we feel as positive. We send them this video ask and ask them to leave us a review. And we've been able to gather some video reviews which I think are somewhat hard because nobody loves to be on video, right? But but it really is that really strong
video testimonial that you can leverage on your website then as a trusted, so I think that's something that that is important there. Yeah, I think we're definitely moving towards video and away from the traditional reviews. Yeah, I think I just think you can just leverage it so much more effectively. So, one group while another question for the group, which of these items do you see as an area you think you can improve on your site or your clients site? So out of these seven different areas, when you guys run into your site or your own site or clients sites, what which areas would you say? Hey, this is usually the thing I see is the the biggest issue. Is it the clear CTAs Is it the Is it the great UX, go ahead and throw it in the chat again.
Phil says always UX clear CTAs and trust and conversion funnel, Josh cool.
And you xo, a lot of the UX design, you know, obviously making sure that the site has
You know, when you go to a site that looks like it was built in 1996,
it's tough to believe that they're still in business, right.
So yeah, that's kind of that. So
Stephen asked, I get I get their interviews are more effective. But how do you get that tied back to Google? Well, I think there is. So we upload our videos to YouTube, which then ties it back to Google in an indirect way. It's not as clear as obviously getting a Google review. But I think there's two levels, right, you got to kind of do both. You got to balance them out. You want to get Google reviews to get your authority online. They're in Google's mind as well. But I think Google is looking at these videos as well and determining what they're saying things like that. So and it's it's much more shareable. It's easy to say, hey, go to my website and check out our video reviews. Instead of Hey, go to our website and check out our written reviews which I write in WordPress all the time. And I can say whatever I want. It's hard to
Do that with video. That's why just builds more trust through the stress. Yeah. And then Chairman, your, your social campaigns like we have one running on one of our Facebook ads. So like Michael saying it's so much more shareable and there's just there's no replacing the human face and voice when it comes to that stuff. Yeah, exactly. Cool. So that's step one, right? There's three steps we kind of mentioned two is on site optimization and off site, SEO.
I'll talk a little bit about the best practices britany. And then I'll kind of let you take over the rest of it. You know, everyone talks about eat, and kind of, you know, what it means and what you're doing. So the eat, you know, ongoing content production following best practices, which stands for expert, authoritative and trustworthiness. And what does each one of these do, actually mean? And I actually went into and made sure I had the correct kind of definition by Moz, which I think we'd all assume is kind of one of the top, you know, industry standards of where we get our education from.
And you know, experts is writing to the to writing to answer questions. That's how you become authoritative. And then not even just that, but also writing for the next question, right? Like, we always ask, Hey, what's the question behind the question? Right? I will say that and it's like, Okay, let's go. Let's answer both questions at the same time when you're writing that content, right. And then, and then keeping it simple as well authoritative, you know, that's getting mentions and having links. I think we all know what that is. That's, you know, been around for a long, long, long time. And then trustworthiness is and that's where we get into some of those trust signals. Personally, I think and then ability to contact you is what mas says, physical locations, your T's and your T's and C's are clearly defined. And you know, you have author files are talking about who you are. So that's kind of what the best practices are. Brittany, I'll let you jump into kind of the next couple areas here. Sure. Yeah, the rest are fairly common in most SEO campaigns.
So technical titles meta schema, we have a guy in our, our team who's our Director of strategy. And this is like his forte. I begged him all the time with questions about this stuff. But it's it's stuff that's for sure.
And it's, it's cool, we've actually we saw on our team was able to use schema markup, good content, like all these little elements and got a couple of clients as featured snippets, which is actually really hard to do.
So we've seen that just these, these things we've listed here tend to make a huge difference. When it comes to the conversion rate optimization, which I touched on on the last slide. That's again, just kind of analyzing and we'll walk you through our own case study of analyzing behavior flow on your on your website, or your clients website, to see where people are engaging or where they're not. And then you take those little elements of changing a CTA, or changing up the position where the form is, is it a long form is a short form those little elements that can make or break someone actually pressing that Submit button
and then you know, hopefully you
To increase your conversions that way, location pages are also really big for any of your local clients. We want to make sure that you're building those out over time. They're trying to reach a wider audience outside of just their listing area. And then I'll say SEO. Google, my business is huge. It's a part of all of our campaigns as well. And Google posts. I think that's pretty much a standard for us as well. It's, it's a free spot, right, where you can publish more content. And then making sure that you have good clean citations. I think it's important to note that you should have a citation strategy. It is not about building tons and tons and tons of citations. It's about making sure that you've put your your clients in the right ones, and then managing those and making sure that they're fully optimized. So I think that's just a good No, I think people are moving away from like, every month, we're going to build 30 citations, and there's little value there now.
Cool, I think the one thing to really dive into is schema, right? I think if you're not leveraging schema and you
Your campaigns right now, you're missing the boat, right? The reason that is is because schema obviously gives you more real estate on in the search results that you actually show up for your answering questions. People, it will more likely than not increase your increase your click through rate, which then obviously is a ranking factor. I think we'd all agree with that. And then you'll see those benefits of having that. So that is something that I would recommend, if you're not doing it's like number one thing to make sure you're implementing going forward.
Cool.
Let's see next is speed. Brittany, I just want to confirm we are recording still right. Okay, great. We don't want to do all of this if not be recording. So all right. Lastly, in this section of how do you obtain online authority is focusing on speed. Right. This is something where I spent a lot of time myself and Abdul who works with us if you've done any type of speed reports with us, you definitely know him as well. He's the crazy optimizer and does all this work.
So why is it important? Well, Google has actually indicated actually not even indicated, has come out and said that their ads an actual ranking factor, right now people have done studies and try to say that it's not. But if you think at a high level, does site speed matter? All Google's really trying to do is provide other than make billions of dollars is to try to provide a really good experience for the user, the end user, right? And speed is one of those things that really helps with with a great experience for for end user, you don't want to be waiting on a site that loads for example, in 17 seconds, right? That would be not a fun user experience. Right? So some stats here that we that we found per recent Google study, and he said it takes over three seconds loses one third of its visitors for every one second to load time you lose 7% of conversions, right. PageSpeed is also important to use your experience longer load times tend to have higher bounce rates more, you know, lower
average time on site, all of that stuff. So that's kind of what we've seen as we've implemented this. This solution we've gone, you know, we host about 850 websites now, all WordPress, the FAQ on WordPress for us to do it. But we've seen conversion rates come up by 18 to 32%. Because of the user experience, bounce rates drop significantly number of users, not not necessarily new traffic, but users and page visits on your site increase significantly because of because of the ability for people to move around quickly on mobile, or even on desktop. Some of the PageSpeed best practices enabling compression minifying, CSS, reducing redirects, leverage browser caching using CDN and optimizing images, and I just saw Brittany fall asleep when I just said all of that. So if any of that is way too technical, you got to you know, you can reach out or you can find a number of plugins that that does this
Or you can reach out to us. And we'll definitely help here. Some site speed audit tools that we use our GT metrics, Google page insights are usually the top two that everyone looks at in this, the screenshots here are from gt metrics. Google PageSpeed Insights will show you the difference between mobile and desktop, which is interesting to see that and, you know, long discussion about how that tool is a little bit flawed, but it is what it is. And then web page test. org is another one that a lot of people use to see the waterfall effect of everything. But gt metrics has that as well.
Anything I'm missing here, Brittany, that you'd like to add on the on the technical and the technical side? Oh, you don't want me talking to that, um, I will just say this, if you can click on a website, and you can have enough time to like tap your finger three times if you like. It's taking too long. So because we've, this is something that's so standard for us now. I'm almost like more impatient. Now when I visit slow. So you see, we have but that's kind of my rule of thumb. Like if you can sit there
You're just like twiddling your thumbs while you're, while you're waiting for it to load. It's too slow. And you're probably losing people. Yeah. And obviously, the whole idea is to make sure we have those those conversions and whatnot. So, um, so let's jump back up to this question real quick. Ah,
sorry.
Can you define schema? in more detail? Should we answer that question at the end? Do you wanna do it now? Brittany? Ah, we can answer it at the end. Okay, let's do that. Oh, geez. Okay, there we go. Yes, right there. Okay. How do you audit for authority with proof? All right. So we've knocked off three of the things so far. And now we're looking at how do we audit? How do we audit for authority? Before we do that, I would like to ask everybody, when is the last time you audit your site for on site behavior flow? And is anybody even know what that means? Right?
So, you or your clients, let's say something like, Hey, I'll even say just put a one in, if it's been in the last three months, a two, if it's been in the last three or last year and a three if it's never. So just go ahead and throw that in the webinar chat and see what people say, Yeah, we got, we won't, we won't call people out, but a couple threes, a couple twos, things like that. So it is something that we, you know, will do for, you know, as we as we go through the process, and what we kind of did here as well.
So, lots of lots of threes there. So, let's kind of jump in here and show people how we,
how we audit for authority via behavior flow analysis, and this is where you're going to see our white label SEO. So this page, I'm just gonna kind of tell everybody is before the May update. We are ranking number one
For white label SEO, compliments to the team here, and mostly to our main strategists that helped us get there.
After the May update, we actually fell to number 12. Right. So we were like, wow, we probably need to do our behavior analysis. So luckily for us, we fall in the one position because we just did this. So no reason other than just that the rankings fell. Right. So Brittany, jump in here and talk about a little bit about your behavior flow analysis and what you kind of look forward what you do. Yeah, if you guys don't use this on a regular basis, you definitely should I check this once a month for our site just so I can understand where everyone's going and what they're doing. It's such a cool and it's free tool for you to use. So what we ended up doing is I kind of went in, and this is when we were talking about white label SEO as far as leads go. I was trying to understand how many of those people coming in through that page. Were
Actually converting at the end of the day. And so I think the cool thing about this tool and in Google Analytics is that it's going to allow you to see where you can essentially capitalize on something that's generating a lot of good insurance through entrance pages. And where you need to probably increase those conversion points through the conversion rate optimization to get them moving further in the funnel. Or you have there's little value being offered. So for us, we looked at this and we were like, wow, okay, this page one isn't getting nearly as much traffic as we thought for a long time. I think we thought that this generated most of our organic traffic, because it was something we focused on as far as our rankings go, like we're ranking first page. It's a really easy keyword. People are certainly typing it in and coming to us as it turns out, I think at this time, it was like number four or five most popular pages on our website. So there were actually other areas that we should have optimized there was a blog and a tools page little areas of
We were missing because we just assumed that this was kind of always generating most traffic. So when I took it down to a granular, granular level, after we dropped,
we were able to kind of decide, okay, now it's time to completely change the page. We're trying to make Michael a little nervous.
But if you go to the next slide, and well, after we fell the 12, I wasn't as nervous when we are number one. I don't necessarily recommend changing everything on a page, even the URL structure when you're ranking number one, that's just my opinion, but we felt a number 12 and I was like, Okay, now we don't really have anything to lose, though. Yeah. You know, the team jumped in there, led by Brittany, Brittany, mostly through that up. I guess that's down a little bit. We won't let the cat out of the bag quite yet. But, so this is another way How do you audit for authority via on page analysis? Yeah. So and why is it important is kind of the question. So obviously, on the left hand list is Google Analytics right on the left hand side, you can see here's behavior flow.
And then now the arrow showing a content drill down. So go ahead and jump in there. And this is a, I actually see use the prior to this when I was at a thought leadership agency, all we did was content. And this was like one of the main areas we would always check. So if you're not using the content drill down, you certainly should be this is going to give you kind of a granular level view of the page entrance exits, bounce rates, like everything you should be analyzing when it comes to on page content. So for us, as we assumed, like everything was down across the board, but I also found that it really just, it didn't seem interesting enough that people weren't hanging out on the page, nearly as much as I felt like maybe they should be considering how much content was actually on that page, which we have an example of what it used to look like. So this is just a great tool for you to see on your website. You know, if I look at a list of hours and I see that the bounce rate is really higher, the exit percentage is really high.
Those are the pages you want to focus on. So it really just kind of helps steer you in the right direction. So you're not just guessing, you know, where you need to go in on site and optimize. Yes. So I think sometimes people don't jump inside of Google Analytics because it's overwhelming, right? There's so much information to look at. And to try to understand. I think if you find just the little nuggets in there, where you spend your time, analytics becomes a lot easier just to comprehend just because there's so much stuff in there. And I would think behavior flow and content drill down is two of those areas, that we would say that that's important. So Alright, so this is our page copy before we use a tool called surfer SEO.
It's a you know, a great tool that show and kind of keeps up with the algorithm and things you want to try to do to help optimize your content and do things like that. So go ahead and yeah, walk us through that. So Well, let me walk you through the morning of us falling off the radar.
Just went to Phil. And we're like, what happened?
Because we were, you know, in such a good spot. And he's like the contents all messed up, like I ran it, again, the contents on this stuff. So we kind of figured that something had happened there with the May update, which led us to obviously go to the next step which will be changing this. But the cool thing about this tool is I am not, I wouldn't consider myself, you know, nearly as versed as our beautiful team. But I was actually able to leverage this tool in a way to just like, write what we needed to write and it it kind of like checks and balances, like it will change the colors as you go through this process.
But this is a really, really cool one that compares it against your competitors as well. So we had all the top competitors in there and this is telling us, here's where you're over optimized, and here's we're under optimized, or here's where you you're spot on. Let's agree. So the goal with this is to try and get all of those keywords in the copy completely green, which can be a little bit of a challenge.
It's a great guidance tool as well. Yeah. So I think obviously before what was missing, we had poor pay structure, poor use of headings, too much text and not enough authoritative content, which we talked about where you're really trying to answer people's questions and do things like that. And then not enough valuable keywords compared to competitors and too much repetitive information overall, actually. And that's kind of what yeah, that was the copy before and the bow all there's this green stuff that shows up after Brittany does the work, right. So I was so excited. I was I did it on the weekend. And I was so tempted to just like, throw this to Phil and be like, Hello, but I did. He's actually really exciting when you're able to do this with a tool like this, and you know that you did it right. Rather than like, Well, I hope this works and throw it out there. This really helped. And as you saw from the last, the last like view of the page, which we have on here, the user experience was was not like capturing the
Visual sucked. It was just like a ton of text on Yeah, this is what it looked like before right here that's not as visually appealing to look at pages. So we have a book on white label SEO. And what I ended up doing was that was written originally by me. And so I ended up taking a lot of that information that could apply to this restructuring the page. Phil was wonderful. He was guiding me along the way on like, how to actually put it in a in style that would, you know, make sense, it's easy to digest. Then what I ended up doing was I popped it in the surfer. I could see where I needed to add things. I was actually not over on anything. I was under on most things. And so I went through and just read it and tried to make it make sense, right? You don't want to like stuff keywords and weird places. So I did it very thoughtfully. And the new page has a new video It has a testimonial. I added an infographic like I really wanted to make it like the most authoritative page I could on white label SEO and I look at our competitors in this space and they
is really just a very long service page, though they do the same thing. It's a lot of generalizing and I tried to make this a little bit more personal because that's how we are as an agency, we really try and personalize as much as we can. So this is about educating people on how they can actually leverage white label SEO to scale business, not just here's what we do, here's how we do it. Here's why you should come be you know, a partner of ours. Yeah. Cool. All right. Next, the results, right.
So white label SEO on May 29 was number 12. They changed the page URL and the content. And as of yesterday, we are number six.
So it's continued to move up. We before the URL is just white label SEO. Now it is white label SEO reseller to try to gain some more of that traffic that we've seen is more quality than just SEO or reseller or
No program, something like that it's a little bit stronger of a keyword that we that we mentioned that we've seen. We used to actually have these this snippet. This is the schema markup, we used to have four or five questions here. Google for right now, for some reason is not showing it up. But it is, you know, like I said, it's powerful. But we've been able to move this to, you know, number six on the first page already for a pretty competitive competitive keyword. If you guys know anything in the agency, then das does a pretty big company out ranking those guys.
So yeah, it's, uh, that's kind of where, where we're at and the results of what we've seen so far. Yeah. So we published that page on a Friday, and it was at number nine or eight was back on the first page with the new URL by the following Monday or Tuesday. So it was very fast to get it out. Just make sure make sure you handle your redirects properly. That's all I'm going to say right is if you're going to change a major URL like that,
So, yeah, cool. The ultimate agency checklist. So what is this? And why is it important? Right? So Brittany and I created this actually in the last week and a half, I think, to actually share with people to kind of give them this high level overview. This is not intended to be the end all be all of everything that's out there that you could possibly do. But it will be a living and breathing document. It has a bunch of training with it as well. And it's used to be like a complete checklist for local SEO items.
And for us, it targets the five main pillars that we talked about, right is content, technical SEO, local SEO, conversion rate insights. I will maybe I won't go back and click that. So
here you will see the checklist that has been created. So um,
yeah
It's good to talk to you. I think an important note is this is not like a custom strategy, which is what we do here. This is meant to be. So the way that we can leverage this. So the way you can use it for your own agency is like onboarding a new client, making sure that you've hit all of the like standard markers, and checks. We took it a step further and put how often you should be doing it, which is really important. I think, you know, even sometimes strategist might not be keeping up with how often things need to be checked or revised. So we went through and just tried to make it as turnkey as possible for anyone. We found all the resources and training for someone who needs to actually implement this, this is a great tool for the team that you have to be able to kind of understand the task that they need to take care of. Our goal is to obviously create our own kind of personal videos, which is Michael Michaels saying it's kind of a living and breathing document that will change and will extend like we haven't added social on here and you know that a lot of people probably want guidance on that. So at some point
We'll be building it out a bit more, but we find that it's such a valuable resource. And it ties in everything we just talked about. So understanding those cornerstones, you can check them here. Yeah. And it gives you the tools like you said to help with it's a checklist like suddenly even breathing document, you can create a copy of it, and use it for your own, you know, your own clients or for your own site itself. Just email us if you'd like a copy of this at support at 51 blocks calm.
And that will,
we'll send you the document is as easy as that. Or then you have us help you with it. It's either way obviously, it's a lot of stuff, right? We've spent a lot of time a lot of thought,
you know, leadership went into this to build
all of these things and how to do that. So yeah, that's that's that that's a free tool for everybody to see and use if they'd like. So cool. All right. Next
additional ways to build authority.
So you obviously continue to do SEO. Right. That's one of the things you need to do. I think a lot of people struggle with understanding that SEO is not a one time thing, right? It is. I mean, you just think of the law industry, how much money those guys are spending every month on all types of advertising. And then just digital advertising itself and how they're trying to beat each other out in the rankings and provide the right answer the result, whatever it might be, for that industry, and how competitive that is. And that's why it needs to be done monthly. And that's why our pricing is based on your industry, right? So obviously, somebody that's a stained glass company is not as hard as somebody that's going after, you know, criminal law, you know, Denver or whatever, right. So, the pricing is determined on that because the effort and the amount of content that needs to be generated or the amount of you know, technical analysis or you know, even other options
summarization techniques. Other activities that include additional ways to build authority is doing one of these webinars, right, just like us. You can also be cool like the cool kids know. And then doing podcasts, email newsletters, YouTube videos, Britney and I actually started a YouTube channel that we talk on about different things all throughout running an agency or SEO or different things like that. And obviously, they're still paid pay per click in social media as well. Anything you want to kind of add on that, Britney, I think my only note would be good marketing takes a decent budget and effort is true. I think it's just a common misconception that you can go off and pay $250 for SEO, I think it's gonna do something for you. So I would I would just say that if you're really serious about your business and the marketing and the effort that goes into it, just know that you should have a healthy budget to do things like this. And there's a chunk of the other activities that Michael and I do, and it's free, right because we're just using our phone

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