Is your digital marketing strategy failing you? Your keywords and copywriting may be superb, but if it does not convert – you will not see an increase in your site’s ranking. Learning how to produce effective copywriting, commonly referred to by internet gurus as “copy” can make or break your content marketing strategy.
Google uses a variety of criteria to determine the order in which pages are displayed when some types a query into the search bar. While Google’s formula is top secret, certain factors have become well known in the digital marketing community.
Search engine optimization (SEO) plays an integral role in your Google ranking. That is because it helps outline your digital marketing strategy. Thoroughly researching keywords, gaining valuable backlinks from reputable sources, and smart content marketing all use SEO as a way to enhance your overall Google ranking. Effective copy and conversations also play a significant role in your website’s rankings.
One of the biggest mistakes people make is writing their copy to the wrong audience. That is – they write their copy as if they are the primary audience. It highlights things they like or find important. However, you are the wrong audience. After all, you would not buy your own items – you provide them. Keeping your focus on writing for your customer will help ensure you have a more effective copy.
You read that right. The goal is to turn your website’s traffic into conversations. If you are in the business of providing a good or service, these conversations translate into sales. Because of this, effective copy is a key piece of your content marketing strategy. One of the most important pieces of your conversations will be the call to action (CTA) on each page.
A CTA is a call to action and the piece of a specific webpage’s narrative that encourages your site visitor to take action. The CTA is the point of your webpage.
Depending on the topic of your website or webpage content, a CTA can vary. It could encourage visitors to fill out a “Contact Me” form, view a video, invest in a service, leave a comment, or buy a product. The more effective your copy is, the stronger your CTA will be.
Effective copy should provide the context that motivates a visitor to take action. Effective copy takes website visitors on a journey that makes them want to take part in your story. By providing unique content, your effective copy triggers reactions. In other words, connecting with your target audience, through a unique and authentic way, helps encourage conversations in the way of actions.
Understanding what your CTAs will be before you write can ensure your narrative leads to each specific CTA. In fact, your CTA can act almost as a natural part of your conclusion for your narrative. For example, if a potential customer has a problem, your CTA may provide a solution. If you have secondary CTAs, use them as a way to enhance the main point of your narrative.
Your research plays a vital role in all of this too! Your narrative needs to include well-placed and planned keywords and phrases. After all, keywords and phrases are what incoming visitors have used to find you via a search engine.
You may not realize that it is important to continuously refine this list. Keywords change over time and your list will likely need updating periodically. There are plenty of tools available, both free and paid for, that can help you carefully fine-tune your keyword list. At 51Blocks, we help you carefully refine your list of keywords to ensure your narrative stays relevant as often as needed.
Not every person finds SEO or effective copy easy. After all, Google rankings and penalties fluctuate daily based on the complex algorithm the search engine applies to the millions of website that exist. That is where reputable experts, like those at 51Blocks, can help.
Our teams consist of marketing experts who are truly passionate about helping your website succeed. We strive to work with you to establish effective copy that creates conversations. After all, we are not succeeding if your goals are not met.
Not every webpage needs the same level of support. 51Blocks is able to tailor our services to meet the needs of each client. When you work with 51Blocks, you have access to the experts you need when you need them. This saves you time and money, allowing you to focus on other aspects of your business.
If you are interested in learning more about how 51Blocks can help you improve your website’s SEO, Google ranking, or copywriting – contact us today.