Once you’ve decided to go down the SEO rabbit hole, it’s only a matter of time before you hear the word “backlinks.” Odds are your SEO professional or someone performing an analysis on your website mentioned backlinking and why backlink building is an essential step towards improving your rankings. Don’t worry if you’re still not sure what backlinks are all about- we’re here to shed some light on the concept of backlinking and explain why your company needs to think about it as part of your digital marketing strategy.
Let’s start at the beginning: a backlink is a link to your website on another party’s website. Much like how you cite a source in journalism or academic writing, reputable bloggers should add links to the web pages of any individual or business they mention by name in one of their posts. For example, a lifestyle blogger writing a piece on “Top 10 Budget-Friendly Landscape Ideas” should link back to your landscaping firm’s website if he or she referenced it in any way within the post. Backlinking is an excellent and free way to gain exposure for your business, and can certainly go a long way towards driving that all-important organic traffic to your site.
Like any other form of marketing, making sure you have a backlog of backlinks helps get your brand out there to your targeted consumer base. Getting a mention from one of the brand influencers who host a popular blog can do absolute wonders for your business. It’s often said that word of mouth is the most important form of advertising- when blogs and other company websites backlink to your business’s site because they have mentioned one of the products or services you provide, the number of people likely to see the post and click on the link to be taken to your landing page increases, which ideally leads to an increased conversion rate.
Absolutely. Like any other form of advertising and marketing, the higher-quality source your backlink appears in, the more reputable and legit it is, and the higher your company’s visibility and exposure becomes. A general rule of thumb when it comes to assessing backlink quality is to consider the relevance, trustworthiness, and effectiveness of the website where the backlink appears. You probably wouldn’t want a backlink to your company on a shady, bug-filled website from Ukraine, for instance, since it wouldn’t be considered a trusted source by Google. On the other hand, a backlink on Huffington Post, one of the most trusted seed sites used by search engines, is a very high-quality link indeed. It is also crucial to make sure your backlink appears in-content in an organic way, is part of a blog post on a topic that is highly relevant to your product or service. Your SEO specialist can help you determine which existing backlinks are the highest-quality and help you build more like them.
Now that you’re in the know about backlink building and why it is absolutely one of the most effective ways to generate traffic to your site, it’s a great time to contact 51Blocks and get started on tweaking your backlinks for maximum profit potential. We’re standing by to help your company achieve a stronger online presence with high-quality backlinks that can help generate new leads, boost your rankings, and ultimately win you the conversions you’re seeking. Backlink building is an important part of your SEO strategy- let 51Blocks help you with the heavy lifting so you can reap the rewards in the new year!