Is My Website Too Big?

Does size really matter?  Consensus says it does.  Consumers want what they want when they want it.  They do not want to spend endless amounts of time searching for what they are looking for and studies show that websites that are too voluminous and filled with unimportant content, slowly loose traffic.  With the hustle and bustle of everyday life and the advancement of portable technology, budgets are geared to track where Internet traffic is most active, mobile sites.  Now most websites are reduced to mobile sites, which condense full site content into easy to finagle mobile phone device applications.

This is not to imply that there are no large websites with voluminous content that are worth the read.  Websites like Wikipedia are tremendously voluminous but its content is easily searchable and readers are able to find what they need at the press of a button or two.  One of the most annoying things as a consumer is to want a product, go to a specific site for said specific product and be met with question after question and field after field in an attempt to locate the product you need.  When this happens, the average consumer leaves said site on a quest for a more user-friendly company to purchase the item from.

In summation, it is not a matter of size as much as it is functionality.  You can have a large, content rich website, but make sure the information is easily obtainable, organized in a format that is compatible with most devices, and simple to navigate through.  It is beneficial to offer quality over quantity any day!!

About The Author

Brittany Filori
Brittany Filori

Brittany is an accomplished COO & current CEO of 51Blocks who has written 3 digital marketing books including White Label Digital Marketing: How to Effectively Scale Your Agency for Time & Financial Freedom. Brittany is an expert on how agency owners can remove themselves from the day-to-day operations and focus on selling to scale. She helped create The Just Sell Method™ which has helped 300+ partners grow their book of clients and become more profitable with their own digital marketing agency. Brittany is passionate about leadership, operations, and agency growth.

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