Normally, we provide a detailed 3 month forecast for our new clients. The 6 month forecast is provided as well, but it will not be as detailed. The reason being is because there is a lot of discovery to be made in months 1, 2, or 3 that will end up changing the tasks within our strategy. Our ultimate goal is to reach our client’s goals. So, if our account manager determines a different course of action will reach a client’s goals faster or better, we will notify the client of the change in a new forecast and execute the new strategy.
There also might be changes in the search engine algorithms at any time that would cause our strategy to change!
In the interconnected world of 2023, where businesses strive to maintain competitive edges and countless moving parts