Normally, we provide a detailed 3 month forecast for our new clients. The 6 month forecast is provided as well, but it will not be as detailed. The reason being is because there is a lot of discovery to be made in months 1, 2, or 3 that will end up changing the tasks within our strategy. Our ultimate goal is to reach our client’s goals. So, if our account manager determines a different course of action will reach a client’s goals faster or better, we will notify the client of the change in a new forecast and execute the new strategy.
There also might be changes in the search engine algorithms at any time that would cause our strategy to change!