We always create a Content Calendar for our clients. This calendar will have a brainstormed list of topics and a keyword focus for each. Depending on the level of service, this forecast could be delivered each month, but usually we schedule our content for several months in advance if we can. We get approval for these topics via email with our clients. Once we have approval for the topics, our writers can begin researching and writing the articles. Once the articles are written, they are reviewed and sent to the client for approval before being uploaded, and SEO’ed.