Have you seen a lot about SEO and law firm marketing? Are you wondering whether this is something you should invest in for your law firm? With the new decade beginning, now is the best time to make changes to your business. You can start off with your best foot forward!

Here at 51Blocks, we are a SEO company that can help you with everything from link building to technical SEO. But first, let's take a look at SEO for attorneys and why this can be beneficial for your law firm.

Why Does My Law Firm Need a Website and SEO?

If your law firm isn't online yet, you may be thinking; should I start this transition onto the internet? Does it really matter? The answer is yes. Having a website is not only beneficial for all businesses, but it's now necessary for the 21st century. People don't window shop anymore. They don't walk down the street to see what products to buy or stores to shop at. They go online to find what they're looking for. When it comes to finding a lawyer and choosing a law firm, it's the same. Clients are going to their computers.

When it comes to a law firm, clients are searching for a company they trust. They want someone to fight their corner or offer them good advice. Often, you'll know their finances and personal problems; they want to know they can rely and depend on your expertise to sort out their legal issues.

So, how can you make clients trust you? You get a website and you show them why. Websites are the way to share your expertise and experience online with new customers. For example, your 'about us' page can share the years of experience you have, the areas you specialize in and how many cases you've won. You should make it as reliable and human as possible. You can even share your own personal details to your audience. It's a way to connect with clients looking for a local law firm online. Then you've got your service pages, detailing the areas of law that you can help clients with. Everything you want clients to know about you should be on your website.

Having a website and using lawyer SEO is going to help you build a unique brand of service. We all know that the law industry is a busy and crowded market. There are a lot of other firms out there offering similar legal services. But we know that you're different; you need to show everybody else! You need to create your brand and make yourself stand out. What are your specialties? What makes you different from your competitors? What can you offer your clients that nobody else can? These are questions that should have obvious answers when you've built a successful brand. On your website, you can educate your audience, create a legal image and build the trust customers are looking for.

Ultimately, your online website is a powerful and consistent way to market your law firm. You can reach a wider audience than you ever could marketing on the streets or door-to-door. Internet marketing lets potential clients discover you and see you as a reliable law firm in their area. With the right strategy, you can build credibility and visitors can contact you for legal advice or representation from lawyers.

Of course, to make all this happen, you've got to have the right website and marketing strategy. In other words, you've got to use SEO. If you're new to law firm SEO and how to create a greater user experience on your website, 51 Blocks can assist you. We work with many legal clients, helping them to boost their rankings online through a complete SEO strategy.

What Exactly is Law Firm SEO?

Before we get into why SEO is so important for your law firm, it's necessary to understand what exactly search engine optimization or SEO is. Essentially, law firm SEO is a marketing technique that strives to increase organic traffic to your website. In other words, it's internet marketing that aims to attract customers to your law firm's website. All of the popular search engines use algorithms to filter what websites show up in the search results. For example, they'll crawl through links, analyze keyword choices and look at relevant content. SEO helps you comply with those algorithms so that you are seen.

SEO involves making strategically vital changes to your webpages and design so that search engines, such as Google, Bing and Yahoo, like it. When they like what you're doing, they allow you to actually show up and link with customers. When you make adjustments that search engines like, they will boost the rankings of your websites and eventually, you can be in the top results page. This is where everybody looks for products and services.

Search engines are focused on delivering the best experience for users. They want content they display to be relevant, helpful and trustworthy. Thus, they crawl through your webpages in order to make sure that your website is valuable before awarding you with a high results position. They adapt their algorithms frequently so they can figure out the best way to display results to users.

A lot of businesses assume that SEO and online marketing are easy. But the reality is, it takes a lot of time and research to get it right. Not a lot of new and experienced law firms are able to dedicate the time and resources to make SEO work. The search engine algorithms are very complex now and it's easy to make mistakes. We recommend working with a digital marketing company like 51Blocks. We are one of the best SEO companies when it comes to results. But let's take a look at why SEO is so important for your law firm first.

Why is Law Firm SEO Important?

Search engine optimization is important to every business. But law firm SEO is especially important in the legal industry since there's so much competition. Everyone uses the internet now to find an attorney. In fact, 96% of clients carry out a Google search for legal advice.

You are constantly battling to win clients and you've got to make sure that you get noticed on search engines. You need to stand out in a crowded market and rank on the first page. Law SEO is exactly how you can do this effectively. Let's take a closer look at some of the benefits of using law firm SEO for your business today.

To Actually be Found

We know that people use the internet to find an attorney nowadays. It's quick, easy and a reliable way to find somebody that's qualified nearby. Hardly anyone goes to the yellow pages or even pays attention to highway billboards now. You could go as far as to say that a lot of traditional marketing techniques aren't working anymore. Certainly, not as well as they used to.

Just like online shopping, people needing legal advice use Google, Bing or Yahoo to make a local search for a reliable attorney. But the problem is, if you don't invest your time in SEO, you won't be found. In particular, if you're a relatively new law firm or a small organization, the chances are, you won't be on the first page of popular search engine results. Internet users get lazy and they don't scroll past the first page. You need to do something that's going to get you there.

Of course, that's where SEO comes in. Marketing strategies that include SEO are normally successful because it increases the visibility of your law firm. Using the same SEO keyword that your customers are searching brings you in line with the results. It's that simple. While you don't want to overuse a SEO keyword, having the right strategy is going to help you be found by customers.

Target the Right Customers

Every business has its target market. In your case, it's clients looking for criminal defense or assistance with writing a will. It's those seeking general law advice when they need it the most. You want to provide them with the legal services they are searching for. You don't want them to go to a competing law firm. So, you've got to find a way to attract your targetted traffic and bring them to your website. This is going to let them learn more about your law firm and what you can do. Ultimately, you want to gain new clients. SEO is the way to do this in the world of law.

A lot of the time, law firms have specialized skills but they find it hard to get the word out about their expertise. Again, this is where SEO services come in. With 51Blocks, we target the right clients through lawyer SEO techniques and marketing. You don't want shoppers or job seekers landing on your website. They're not the people you're targeting for business. You want conversions. So, we use specific SEO keywords and quality legal content on websites to attract the right people from search engines.

Establish Your Place in the Market

If you're a new law firm, it can be difficult to find your feet. There's always going to be more experienced companies out there and people turn to them first. You need something that's going to make you appear trustworthy. Of course, you can establish your place in the market using law firm SEO. You don't have to years of experience, endless degrees or multiple lawyers. You just need the right internet marketing and local SEO to be shown on the first page of Google.

People assume that when your law firm is high up in searches, you're the most experienced, trustworthy and established. This makes them more likely to work with you because they think that everybody else is. Let's be honest; who really searches past the first page on Google? The answer is hardly anyone. So, you've got to make sure you're at the top of search engine results to be seen as number one. It's time to invest in SEO and use Google analytics. Again, you don't have to have the best track record as an attorney. People believe you're the best law firm because search engines are telling them that you are.

Higher Conversion Rate

Spending so much time on internet marketing isn't just fun and games. It's about attracting new customers to your law firm. You're looking for results and using SEO in the right way is going to help you. But you don't want them to just read your website. You also want them to take that leap and contact you. Ultimately, this is what lawyer SEO is going to do.

Of course, local SEO brings more visitors to your websites. Once they're there, you've got to keep them there. This means quality content, online advice and other reassuring information. Creating a great user experience through SEO marketing is going to make customers more likely to contact you and use your professional legal services. More business means more revenue. Everybody wins. So, a SEO company is going to help you attract visitors but also help you keep them there. The longer they are on your website, the more likely they are to send you a message, call or email you.

How to Grow Your Law Firm with Google SEO Traffic

If you're new to SEO and how it works, it can be difficult to know where to begin. To see results, you've got to take your time and learn about digital marketing and technical SEO. Of course, lawyers don't have a lot of time to do this. That's why SEO companies like 51Blocks exist. Our job is using SEO for lawyer and gaining increased organic search results. We can take the responsibility of SEO off your hands. Let's take a look at popular ways you can use online marketing to your advantage.

Utilize Keywords Not Legal Jargon

With your level of experience and training, legal jargon just comes naturally to you. You know everything there is to do with your industry. Legal jargon just comes out in your speech and writing without thinking about it. But it's important to remember that you may know what legal words mean but most clients don't. At the end of the day, this is why everybody is looking for lawyers; they need legal assistance. Just like you would adjust your customer service to suit the client, the same is necessary when it comes to blog posts and other website content.

Instead of legal jargon, a good way to boost your search engine rankings is to use popular keywords. Of course, these are going to be legal keywords to attract your target audience online. The idea is that you include keywords that people are typing into search engines. That way, your website comes up in the search results and they're likely to visit and find out more about your legal services.

But it's important to use keywords wisely. It may sound easy to insert keywords into a few paragraphs of content. But you've got to be careful you don't 'keyword stuff' and make your writing sound unnatural. Nobody is going to want to read this information. In addition, search engines don't like keyword stuffing and they'll punish you for it. They see it as cheating the algorithm and not focusing on great user experiences. So, using too many keywords in your content isn't going to work. You should know the right keyword density before creating content.

You've also got to remember that there are different types of keywords that you can use. We'll give you a brief rundown of some of them:

  • Short-tail keyword –  This is keywords that are made from three words or less. Just like the name suggests, they're short and snappy. They've got a big search volume but they're competitive and can have a low conversion rate compared to other types.
  • Long-tail keywords – This is going to have more than three words and they're less general and more specific. While they're less competitive they do have a high conversation rate for customers knowing what they want.
  • Short-term fresh keyword – This is using a word that is trending right now. Used at the right time, this can increase your organic search results.
  • Long-term evergreen keyword – These keywords are relevant at any time of the year and they can help your law firm. This is going to lead to consistent traffic if you have authoritative content.
  • Geo-targeting keyword – If you're a small law firm and want to appear to customers in your local area, you've got to include geo-targeting keywords. Just as the name suggests, this is going to help with your rankings in local searches.

Target Local Clients

Statistics find that people look for local lawyers online. Nobody wants to travel long distances and they also want a professional that knows the local laws and regulations. They'll attend meetings with you and want to discuss legal matters one-on-one. That's why any good SEO campaign has got to focus on local search techniques.

Of course, local SEO keywords are important. You want to show on the first page of Google, Bing and Yahoo in your area. So, some keyword research on popular terms clients are looking up will be beneficial. Then you include these keywords in your content. We've already discussed the best ones to use for local searches and that's geo-targeting keywords. For example, 'attorneys in Los Angeles'. A person is likely to type this into a search engine if they live in Hollywood and are looking for legal advice in their area. Of course, when you include this phrase in your content, your website will be displayed.

Create Google My Business

Do you have a Google My Business listing yet? This is a free tool that's available for all businesses and it can make your law firm easier to find and contact for customers. It'll display simple details, such as your law firm name, location, customer reviews and opening hours. It's a great way for people to see important information about your business at a glance.

Statistics show that one in two people that make a local search online will buy a product or use a service that same day. So, you need to have a Google My Business listing so they can find you. Of course, you'll also need to optimize the listing for maximum exposure. Using SEO keywords can be highly effective. At 51Blocks, we can help you create a strategy for your Google My Business listing and make sure it increases conversions online.

Focus on User Experience

Algorithms are always evolving. Now, search engines want customers to have a great user experience. This has become a priority and it's something you need to focus on in order to move up the rankings. We're talking about making your website and social media visually appealing and easy to interact with.

First of all, it starts with having a good web design for SEO. Clients don't come to your law firm website to spend all day there. They want to find out certain information, whether it's about your specialties or what number they're to call to speak to lawyers. So, investing in an attractive website that's easy to navigate is key to keeping your clients on your page. You can include bold images, short videos and easy-to-read content. Search engines are going to favor this type of online website and encourage more people to head your way.

You also want to make sure that you boast a responsive website. What does this mean? Well, it's a web design that enables your website to be used easily on different computers and devices. Think about it; every screen size and resolution is different. If you have only one web design that works on Apple Mac, it's not going to look the same on a Samsung tablet. But with responsive website design, webpages are going to be flexible and adapt to any device they're viewed on. Customers won't stick around if your website isn't easy to view. So, responsive websites are more important now than ever before since everybody owns different computers and devices.

Create Quality Content

It's no secret that quality content on your website is going to bring organic traffic. Clients search for keywords and if you are able to incorporate them into your website, your webpages will display on search engines. But being top on a Google search isn't enough. Once you attract clients, you want to make sure they stay there. Generic content isn't going to do it. You need quality, engaging material on blog posts and services pages that people want to spend their time reading. This is going to make them more likely to contact your lawyers when they need legal help.

But it's not enough to create quality content once in a while. You've got to be consistent and link it with your social media. You need to focus on regularly producing new information for people to read and for search engines to recognize. Search engines favor new content and it can really improve your SEO campaign. We're talking about weekly posting. We find that a lot of lawyers start out well. They're enthusiastic about creating a legal blog. But after a few months, they lose interest and have busy work schedules that are more important. Content soon put to one side and forgotten about.

SEO companies can take this type of work off your hands. Instead of being stressed about creating content every week, you can focus on what you do best. At 51Blocks, we specialize in law firm marketing. We have an experienced team of writers that can create blog posts, service pages and everything in between. We focus on driving more traffic to your website and landing more conversions. In order to climb the search rankings, it's a marathon, not a sprint. We have the time and strategy you need to gain visibility.

How We Boost SEO for Law Firms

We know that there are companies out there offering SEO for attorneys. So, you may be wondering, what makes 51Blocks different? What is our SEO strategy? It's important to remember that we take a unique approach to law firm marketing for every company. We recognize that everyone's needs and goals are different. From some websites needing more links to others wanting to increase their social media following. One of the differences with our team is that we take the time to get to know your law firm.

But we can let you in on some of our marketing strategy rules that apply to our SEO services.

Keyword Quality Over Quantity

We take our keyword strategy very seriously. This means creating quality webpages and blog posts without filling them with keywords. We don't create keyword-stuffed, generic content. This is a strategy that just doesn't work anymore. Search engines know that using too many keywords doesn't make your content good. It tricks the algorithm. So, we carry out extensive research to find the best keywords for your law firm. We work out how many times these keywords should be used and ensure all content contains them effectively. Our ethos is quality over quantity. This creates the best results for your business when it comes to marketing.

Creating Engaging, Relevant Content

Anybody can write a blog post or create a webpage for a website. They throw in a few keywords, spin articles that are already online and publish it as their own. While this may seem like a quick and easy way to complete your website and attract traffic, it's not sustainable. What's more, it's not helpful for your customers either. This is particularly true when it comes to offering legal services. People are looking for law firms they can trust with their problems. Law firm marketing isn't easy and that's why it's best to speak to experts like us.

We specialize in creating quality and valuable content that offers your audience something meaningful and helpful. Let's start with a blog. You can provide consistent and regular content that's going to help your clients make decisions. It may be whether they need legal help or ways for them to prepare their will, what to expect in a divorce or even criminal defense help. Your building your brand, showing your expertise and attracting clients. You can even use video content to make yourself stand out. When you provide people with quality content, they're more likely to choose your law firm in the future. Plus, we link it to your social media platforms for maximum exposure.

We Are Consistent

Of course, quality content is crucial for attraction potential clients and being successful with your SEO strategy. But you've also got to be consistent with your approach. You can't just post one blog post every six months and expect to dramatically increase your traffic. You've got to post weekly to see more visitors coming to your websites. Internet users are looking for fresh, unique content and new information on a regular basis. Again, it's important to take advantage of social media to provide links to your new content.

We Monitor and Test Your Websites

It's not enough to make one-off changes to your website or social media pages and assume they're going to increase your traffic. You've got to test your marketing and make sure they're delivering the results you want. That's why we monitor and test your webpages to ensure they are the best they can be. This includes keywords, links and content. We use tools such as Google Analytics to analyze traffic. Law firm marketing can be complicated and we constantly analyze how updates are performing. If we see that our marketing strategy is working, we can implement similar changes throughout your website. On the other hand, if we notice on Google Analytics that there isn't a steady increase in potential clients, we'll try out something new.

Analyze Competitors

It's always a good idea to see what your competitors are doing. If they're successful with their SEO, there may be elements that we can learn from and remember when we're creating a SEO plan. For example, we can take a look at what keywords are working for them, the links to other websites, what type of blogging people like and whether their web design is something that inspires us. Of course, we never copy competitor links, social media or content. But we can gain an insight into what you're up against and the best way to optimize and run marketing campaigns moving forward.

Work on Link Building

Increasing your link profile is also going to be important for exposure. Links increase your visibility and can boost your rankings. But this is only true if they're high-quality links and from secure websites. At 51Blocks, we focus on building your link profile in a gradual and sustainable way. We focus on reaching out to trustworthy and popular websites to link with your law firm. We don't include unlimited links on your website. It's about finding genuine ones that are going to benefit your business. Link building can take time, but we make sure we do it right.

How Much Should SEO Service Cost a Law Firm?

Law firms that are new to SEO won't know what to expect when it comes to service prices. You'll find that companies throw around a lot of different figures. Some will quote high prices for what seems like a professional SEO service. But the truth is, SEO doesn't have to cost a fortune. It's about the strategy. On the other hand, there will be companies that offer a cheap deal. However, it'll be too good to be true. While you may spend less, you won't get the SEO service you deserve. Essentially, you'll waste your money and not see the boost in rankings you wanted.

A law firm can expect costs for SEO services to be around $2,000 to $10,000 per month. In most competitive sectors, such as personal injury and DUI, you may pay more than $10,000 each month. It's always best to shop around and consider your options carefully. Try to find packages that are going to offer you the most for your money and link well with your website's needs.

There are going to be several elements that affect the price of your SEO. This includes:

  • Area of Practice
  • Law firm size
  • The SEO package

It's also important to realize that SEO is a long-term solution. Companies offering a quick-fix and a sudden jump in ranking may get you there. But you won't stay there. Think about SEO as a worthwhile investment for your law firm.

Trust 51Blocks With Your SEO

At 51Blocks, we offer professional SEO services that can boost your rankings and make you visible online. We specialize in legal SEO, offering law firms and lawyers the opportunity to increase conversions and enjoy leads. With our years of experience and training, we have become a trusted SEO company. Our approach is personalized to every client and we make sure that our strategy is adapted to suit your needs. Whether you want to increase your social media following or work on link building for your content, we can assist you. Some of the elements included in our SEO services are:

  • Designing optimized webpages
  • Creating quality and SEO-friendly blogs
  • Increasing your link profile with quality links

When you contact us today, we can carry out an audit for your law firm website. This allows us to demonstrate what strategy we believe will deliver results for your company. Speak to a member of our team to find out more!