PPC is not a “Do it Yourself” Task for SMBs

Running a paid search campaign on search engines has become easier than ever to set up and even manage at some levels. What is more difficult is managing your campaign to get the most bang for your buck. The fact is PPC providers aren’t much help. Google AdWords and the like are not great at helping you strategize for your business needs or effectively managing your budget.

Stop Wasting Money/Time on Pay-Per-Click

A mismanaged PPC account not only wastes money your business could be using elsewhere but you can also waste lots of time throwing money away by:

  • Targeting poorly converting keywords
  • Misallocating funds in your campaigns
  • Incorrectly positioning ads
  • Suffering unnecessary cost overruns
  • Failing to have your ads live at crucial times
  • Underutilizing demographic tools
  • Forgetting to A/B test ad copy
  • any of 100 other mistakes made by PPC novices.

Making these mistakes is even easier if you follow Google’s suggestions for your business and unwinding these issues is like pulling teeth. We help you unwind these issues and transform your barely-sputtering campaign into a well-oiled machine.

Build A Campaign that Works for Your Business (Not Google)

The advantage of PPC is also a huge disadvantage for SMB: being able to buy the first page of any given keyword. The best PPC campaigns don’t just target highly-searched terms. The best campaigns target keywords that bring valuable traffic to your site that have high conversion potential for the least amount spent possible.

PPC is a great option for businesses with new website that are trying to carve their way into achieving web prominence. If you are happy with your organic traffic, PPC is a great way to supplement your online asset management for keywords or pages with poor traffic. Our Pay-Per-Click services include:

  • Campaign Creation
  • Current Campaign Audit
  • Ad Copy Writing
  • Keyword Research
  • Negative Keyword Implementation
  • Competitive Market Research
  • Bid Management
  • A/B Testing
  • Extension Integration
  • Conversion Tracking
  • Geo-Targeted Ad Groups
  • Quality Score Analysis
  • Monthly Reporting