The first web property in the Google search engine result page listings (SERPs) for competitive keyword searches didn’t get there by happenstance or lucky coincidence or even by gaming the system. If that were the case, you likely wouldn’t be here, investigating the 51Blocks SEO service offerings. Unfortunately the websites that carry enough online presence and authority to, not just compete for, but ultimately vanquish every other contender in the field did so through years of purposeful enhancements to their online presence.
These additions were seen as valuable by Google thanks to the variety of website visitors who repeatedly demonstrated their connection with the content by upward trending visitor engagement stats like total time spent onsite or event interactions enacted by visitors. None of which is easy.
These days, securing coveted ranking spots for the most competitive Google search display results takes dedicated strategic work and a dash of patience. It really is that simple. Step one: expand your website’s content by adding supportive material that boosts your authority within your niche. Step two: maintain a quick to load, responsive presence on all devices that’s error-free and easily moves visitors from page to page, resource to resource. Step three: cater to new and returning visitors uniquely, providing content particular to each audience as a means to grow visitor engagement. Step four: evaluate the website conversion process while refining each pathway until visitors are flowing from A-Z just as you’d envisioned. authority to be trusted as an overall top result.
Essentially yes – allowing the time necessary to become an authoritative online resource. Maybe the following run-on sentence will clear things up. Web properties that have a strangle hold on the most coveted real estate atop ultra-competitive search query results like “mortgage loans” or “diamond rings” have done so by executing a wide variety of online strategies exceptionally well, so well that collectively, these initiatives have crafted a preferred profile that Google’s algorithmic triggers have deemed the absolute-most-worthwhile-result from among all the relevant online entities that in any way might be applicable to the original search query. What they’ve done is admirable, but by no means unattainable – if you have the dedication and patience to build up your own presence. In fact, other than a few branded terms, the staff at 51Blocks believes that a website that doesn’t exist today could generate the type of presence necessary to chase a top ranking in as little as 3-4 months or in as long as 6-7 years.
The real question that must be answered breaks into 2 parts, and these are questions you must ask yourself:
SEO has long been thought of as an industry rife with technical tricks and spam tactics that drive customers to certain websites or “game” a vulnerability in the Google algorithm . That model is long gone as a viable method to run an online marketing campaign. SEO has evolved and now is about creating engaging, sharable content that not only brings users to your site but keeps them engaged while they are on your site. As Google and other search engines become more strict with the rules about showing up in their search pages, SEO has become something that takes expertise, skill and experience to have real success.
51Blocks helps you develop a stable strategy to get your business traffic from search in the long-term. By optimizing the technical, content and conversion aspects of your site, we are able to get your business showing in relevant searches with rankings that won’t disappear after the next update.
Several online marketing companies offer glamorous results such as “first-page rankings in a month” which are not only impossible but these companies often use tricks and games that search engines haven’t caught on to yet. Don’t trust these types of companies with your online assets because rankings quickly gained often go in the same way. All too often we see businesses with great assets have them tremendously diminished by the less than ethical work of their last “SEO” firm. At 51Blocks, your business will be elevated using best practices for the long-term.