SEO in 2017: What's Changed?

Changes in Search Engine Optimization (SEO) are about as commonplace as changing lanes on the freeway: the movement is fast, frequent and necessary to get us where we need to go.

The latest changes in SEO for 2017 are interesting and exciting in their effort to enhance the internet-user experience. Consider these changes in SEO:  

Meta description – meta description is the 160-character snippet that summarizes a page’s content. Maximizing your meta description is vital when it comes to Search Engine Optimization. However, the change in SEO for 2017, when it comes to meta descriptions, is that the amount of weight a meta description carries, in the overall search engine ranking for a site, is no longer as important as it used to be. This could be discouraging news for those wanting to be on the search results’ first page. However, internet users are encouraged to become educated about how to now maximize meta descriptions within the changes in SEO. Meta descriptions are still encouraged for click thru reasons, and should read more like an email subject line with more personalization, action and timeliness. They should also still be brief, as in 7-10 words or 160 characters.

Keywords – in the beginning, search engines were mechanical and analytical. Another one of the changes in SEO is that Google algorithms have changed to become much more focused on “user intent” rather than on keywords. User intent is described as the motivation behind someone’s use of the internet. A user may need information or a question answered or simply want to purchase something.  Putting yourself in the user’s place will help you create the right type of keywords. Look at user queries and see if the word “buy” or “how to” is used. These types of words will help you know how to adjust your keywords.  

Heading Tags on Pages – one of the key factors in SEO is heading tags, the H1 tag being the most important. Following after the H1 tag is H2 thru H6. Heading tags appear on web pages as bold headlines. With the new changes in SEO, these tags will still be in important, however they will no longer carry more weight than any other heading tag on the page. Search engines are now interested in seeing lead sentences above the headline tags, like newspapers use to lead in to their main story.

Interstitial Ads – One more change in SEO is that Google is beginning to crack down on interstitial ads by lowering their ranking, including any web page that includes an ad pop-up that blocks the main content or web pages that use a standalone interstitial ad, meaning the ad has to  be clicked on to be dismissed before the main content can be accessed.

Google interests continue to lean more towards the user and not solely on the search engines to make sure every user’s internet experience is guaranteed to come first.

For more information on how we can help you maximize your search engine optimization, contact 51Blocks at 303-900-9119.

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