The SEO game has changed over the years - a lot. It isn’t just about keywords anymore; it goes a lot deeper than that. These are just a few Google tips, as well as some definitions on why a well-structured website is required, from your Denver digital marketing company of choice - 51Blocks.
Google Analyzes Your Site Speed
Your website doesn’t just have to look good, it has to act efficiently. When your site isn’t structured properly, it can take longer to load. This doesn’t just increase your bounce rates - it actually increases the chance of Google lowering your domain authority, a vital component of your page ranking. Their algorithms use page speed to determine how friendly your website is for user experiences, which is vital to SEO.
Speaking of Bounce Rates…
Bounce rates are one way for search engines to read your website and determine user usability. Every website is going to have a bounce rate, some higher than others, which is where having a well-structured site comes into play. If users can load your website, you’re doing well. If they can load it, but it’s difficult to navigate, they’re going to turn tail and head for the next search engine result.
Bad design, bounce rates, declining rank - it’s all part of the game. Various ways your website designer can fix these problems is to minimize the items in the navigation bar, make their placement prominent, and structure your individual pages to be “scannable,” or navigatable.
What Happened to “Content is King”?
Content is the flip side of the SEO coin - website navigation, load speed, and all of those factors all wrap into SEO. Your content isn’t going to display well without having a clear path to it, and your SEO isn’t going to improve without having killer content. Spin the coin, and keep it moving - it’s about consistency.
How Can I Keep my Website Optimally Designed?
There are a few things you can do to keep your site strong:
- Always be specific with site navigation
- Use simple interfaces
- Keep your navigation prominent and easy to access on all pages
However, you’re going to exhaust yourself in record time. While a well-structured website is crucial, you can’t expect to be the one maintaining it on a constant basis. That’s where we come in. Between design and upkeep, 51Blocks has been helping clients for nearly three decades - talk about consistency. Drop a message in the chat box on the bottom of the page, or get pricing reports, and optimize your website for search engine ranking, inside and out.