For small business owners, one of the biggest challenges is getting the word about your company out to your local audience. After all, a business is only successful if people in the neighborhood know it exists! In the digital age, we are saturated with an abundance of local search directories for SABs, or service area businesses, that consumers can access to find exactly the product or service they need, right within their area. But how can you be sure that your business is being seen by the largest number of people, and that those people are in the right geographic location to become your customers? Here’s a look at some of the most popular local directories for SABs to help you decide where your small business should be listed for maximum exposure.
It shouldn’t be surprising that the top local search directory in the country belongs to search engine giant Google. The name that has become synonymous with conducting an internet search is also one of the most powerful ways to get your small business noticed by the right local audience. Google My Business allows you to engage with customers in your geo-targeted area who are searching for the exact service or product you offer across multiple Google platforms, including Google Maps and the original Google search engine itself. Best of all, it’s absolutely free to create a business profile with Google My Business, so there’s no reason not to set up a listing for your small business ASAP!
Another familiar name in the local search game is social media megacorp Facebook. With over 2 billion users, it’s no wonder that Facebook can get your small business the local exposure it needs. By listing your business with a dedicated free Facebook business page, you can draw attention to your company within a geo-fenced area and come up in searches, recommendations, and more within your local scene. Additionally, boosted Facebook ad posts allow the creator to select a targeted group of local consumers based on their proximity to a business location, as well as their listed hobbies, interests, and careers, among other demographic information. Facebook is an easy way to get your business noticed by consumers in your neighborhood.
The Yellow Pages have been around in some form or another since 1886- that’s nearly 150 years of advertising for local businesses! The giant books may be all but wiped out, but Yellow Pages lives on, in the form of yellowpages.com, and is now accessible online or via a mobile app. It’s free to list your business on yellowpages.com, and you may also take out paid advertisements if you wish to boost your business prospects even further. Thanks to the highly-trusted name and reputation of the Yellow Pages, your local consumers will believe in the quality and credibility of your company if they find you through a search on yellowpages.com.
In the past decade, Yelp has become the go-to source for information and reviews of a variety of local businesses, including restaurants, stores, and service-oriented companies. In fact, a 2017 study by Forbes shows that 90 percent of consumers read online reviews on sites like Yelp before deciding to visit a business in the first place! With that kind of dedication, it’s essential to make sure that your small business is one of the local companies that can be searched on Yelp. Visit Yelp for Business Owners to claim your free page and list your business, and your local customers can begin to find out about you right away. Once you’re all set up, start coming up with innovative ways to incentivize satisfied customers to leave a 5-star Yelp review, and your business will be thriving on the local scene in no time!
The top social media site for business networking is also a great place to list your SAB, primarily if your company specializes in B2B sales. Companies in your area that prefer to do business with local vendors will be able to access your free LinkedIn listing, which can prompt them to visit your website or give you a call. Claiming your LinkedIn business listing is a simple, yet effective way to get your company’s name out to other businesses in the area who may be looking for just the type of services or products you provide.
Advertising your small business to a local audience doesn’t have to cost a fortune. By taking advantage of the services provided by the top local directories, you can list your company for free and get your name out into the community. If you’re interested in building your small business’s reputation within the local market but aren’t sure where to start, 51Blocks has got you covered! We offer quality local SEO and search engine marketing with proven results and specialize in helping small businesses gain traction within their local market. Contact us today to get started!