When you search for something on Google, you are typically greeted with a page of links. Sure, Google may also include some images and videos in their results, but web pages are really only viewed as a line of text on a page. Google Authorship is hoping to change this by putting a face to their search results.
Google Authorship provides Google+ members with the opportunity to connect their published content with their Google+ profile. When a connected piece of content appears in the search and/or news results, the author’s photo is placed right beside the page’s description. This helps to make the author’s content feel a little more personal and allows them to make a connection with their readers. Rather than simply seeing a list of links, searchers can now put a face to the person writing the article.
Google Authorship is beneficial for both Google and web publishers. No matter whether you run your own blog or are building an online presence for your company’s website, Google Authorship allows you to establish yourself as an authority in your industry or niche. By linking up high ranking posts with your Google+ profile, searchers will immediately recognize your photo and be far more likely to click the link to your post. In time, you start building trust with your readers. Each time they see your photo in future search results, they will already trust you as a reliable source and leader in the industry. This leads to more traffic and more pages viewed by visitors. Not only does Google Authorship help readers find your content, it also helps you generate more followers on Google+.
Google Authorship also benefits Google in many ways. For starters, it requires authors to create a Google+ account and also encourages them to take advantage of their social media platform.
There is speculation that Google Authorship may affect SEO as well. By connecting a person’s Google’+ profile to a piece of content, Google can then analyze how that person’s content performs. Do readers like their articles, or are they leaving with their question still unanswered. If a Google Author does generate a good reputation with their readers, Google may place more value on their future posts. After all, this person typically creates great content, right? Chances are, their future posts are going to be helpful to readers as well.