What is Natural Backlinking in SEO?
In the SEO world, terms like ‘natural backlinking’ can be tricky and seem overwhelming. However, you count on them to provide high-scoring search results, making your website seem more credible.
Fear not! We will take you through what natural backlinking is and what it means for you. We'll also cover natural backlinking strategies, step by step, to ensure you understand how to use them.
What Are Natural Backlinks?
Natural backlinks are actually super simple. This refers to inbound links that you gain without having to actively work for them directly — that's to say that they come from other sites without you needing to make new blogs or guest posts to boost them. This is a way of other sites showing that they value your content.
This is ideal for fostering brand recognition and making your site seem more credible. What's more, these also ensure that your site gains higher rankings.
How To Create Backlinks?
It can be tricky to navigate the SEO sphere, and creating natural backlinks is one of the more complex tasks. Follow our tips to ensure you get traffic and natural backlinks to your site.
1. Have Top-Quality Content
If you're aiming to have natural backlinks, then the best plan is to have strong articles and top-quality content. This will help you rank higher in search engine results.
Hitting the top of search engines is the best way to ensure success. This means that your site will get more attention and visitors. To optimize your site effectively, include keywords that rank high on search engines.
It's a good idea to keep in mind that if you have valuable content and a backlink is created from there, it's considered natural. Content should be new, innovative, free of errors, and fact-checked. It's crucial that it's original so that readers know to trust your site as an authoritative voice and reinforce your own credibility.
2. Infographics Infographics Infographics!
Studies have shown that the most impressive natural backlinking strategy is to use infographics. This is because they're visually engaging, interesting, and easy to remember.
The rise of text/image forms leads to changing boring information to exciting images and easily-digestible texts. What's more, infographics are more likely to be shared and have backlinks created off of them. If you find that you have a large body of text that you're not sure what to do with - consider making an infographic.
3. Create Targeted Content
When you consider a natural backlinking strategy, you have to consider the ‘why,’ i.e., who will care about your content. This is crucial. You need to focus on making content that has an audience so they'll be interested in linking to it for their own projects.
It's always worth remembering that everything has an aim or a target. Everything is written for a purpose and you're more likely to have your content engaged with if you offer something new.
Take your time to work out your audience, purpose, and outline - it's not a two-minute job. Targeted, high-quality content takes a lot of time and consideration. You can always consider hiring a professional to help with this.
How Can You Find Content That Interests Your Audience?
It can be tricky to think of how to make content for a specific audience. Don't worry, we've thought of it for you:
- Brainstorm with your team: If you have a customer-facing team or a team who undertakes interviews and surveys with the public, these are your experts and people to ask.
- Talk to your customers: Your customers are the people who will be engaging with your content, they're your target audience. There's nobody better to ask.
- Use social media: There's a whole host of ideas swimming about on social media, you just need to tap into them. You can even think about taking Twitter Threads and chat topics to turn into content. Another idea is to scroll through Youtube comments.
- Check Your Competitors: Companies that are most like yours will be aiming at the same audience and hoping for a similar level of engagement to you. Take a look at your competitors, they might spark some ideas for you.
4. Influencer Input
Have you thought about asking an influencer to help market your brand? This strategy has grown in recent years. New brands can use influencers to gain credibility and be more visible.
Think about which influencers might want to work with your brand. These might be companies or people with similar values, ethics, or interests. You can work together with them to create content. Overall, this will help create those natural backlinks easily and effortlessly.
Pro Tip: Why not ask an influencer to create an interview with you? This means you can use this to create content, have a top influencer to get their views, and boost your own visibility.
5. Variety Is Key
Remember that a crucial aspect of creating diverse and interesting content is to vary it. Trying to create natural backlinks doesn't mean you need to only stick to one area, they can come from anywhere. If you have top-quality content that's interesting and engaging, then you'll see that natural backlinks can simply appear.
What's more, your content has the potential to go viral - the dream is to have backlinks and multiple links going across websites from all over the world. This can be tricky, so consider looking into professional agencies which focus on supporting a natural backlinking strategy.
Check Out 51Blocks Today
It can be overwhelming to try and go viral overnight, so have patience and employ our tips for the best natural backlinking strategy. Whether you focus on the highest-quality content or pair with an influencer for support, ensure you stay true to your brand through every endeavor.
However, this will all take a lot of trial and error if you're new to this. If you're looking to level up your SEO content or need help navigating the world of natural backlinks - get in touch with 51Blocks. 51Blocks can guide you through the world of SEO and get you the results you've been looking for!