What We Really Read and What We Share Online

Digg recently came up with some interesting information on online social media behavior.


Not surprisingly, what people really read and what they add to their Facebook Timeline are hugely different from each other. People seem to project an idealized version of themselves on their social media profile. Therfore, while we are quick to share tech news and other information, we are reluctant to reveal that we too like to keep up with the Kadarshians.


Digg says that “Entertainment stories were 14 percent of all stories read but less than 4 percent of those added to the Timeline.” Political and gaming content were also not seen to be shared.


There is of course this stigma of defining your identity as one whose life revolves around celebrity gossip, but more than that, people are generally reluctant to share things that interest them because they are unsure of how many people in their friends’ list share the same interest. Religion, politics etc., especially if you have strong views on the subject, are usually avoided in real life too, aren’t they?


Your social media profile is more or less a reflection of your social behavior in real life. Your profile is not anonymous, your contacts include people you probably meet on a regular basis in real life. The separation between social media and real life is evidently not distinct enough that people take the risk of revealing their true selves. Or is it just that real-life reticence is carried over to your Facebook profile as well?


What type of content do you generally share on your social media profile? What would you like to see on your news feed?






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