How to create a custom quote for your client
Keep your profit margin in mind, while also keeping in mind the realistic cost of a campaign. You want your client to see the value in what you are offering them. You don’t want them to go looking for a cheaper quote, but you also want to cover your direct costs and make a profit.
Our process for determining direct cost quotes to you
Before providing a direct cost quote to you, our team takes a few things into account. Your client’s location, competitors, current site health, their user experience and their overall goals are looked over, to create a plan that is unique to your client. This ensures that all their needs are met and they can see the most benefit from their plan.
Business details required for a custom quote
- Client’s overall marketing activities
- Previous SEO/PPC/Social
- Client’s budget (if applicable)
- Client’s goals
- Client’s location and ideal targeted locations
- Client’s competitors
- Keywords that the client would like to rank for
This information is necessary to tailor a custom fitted plan to your client. As well as, to come up with the realistic cost it will take to deliver what they need.
Do You Have Case Studies Ready to Share with Potential Clients?
Case studies are important, they show hard evidence that tactics work and bring results. It’s hard to argue with numbers, especially when they are going up. These are examples of what our team has done for clients just like yours.