When thinking about successful Search Engine Marketing campaigns it’s easy to get locked into the core processes like website enhancements, new content generation, quicker page load times, keyword phrase integration and a variety of exciting advantages gained when working a digital marketing campaign. The often-overlooked component when using a digital marketing company are tracking tools that help show the value of the work being processed.
Today listen as Michael and John discuss the tools that they think are some of the best in today’s Friday Afternoon Confessional:
