51Blocks Digital Marketing Strategy Blog

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Vanity Marketing: Why You Do it and How to Stop

We’ve all been there before. “If only I had 20,000 more organic sessions a month,” “if I had 2,000 followers on Twitter my business would take off,” or “if only we posted more on Facebook.”  These stats look great in isolation, but when it comes to the bottom line, what would these stats really do for […]

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Social Media Marketing is Like Dating (Seriously)

First, A Little Backstory I was explaining to a client today how to grow her Twitter audience when this little nugget slipped out of my mouth. I didn’t realize how great of a leading phrase for social interaction this was until I found myself coming back to it throughout the day. This is true about literally […]

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Friday Afternoon Confessional – The Most Difficult Part of Web Design

There’s no arguing that better websites equal better business. At 51Blocks, we like to think of building a website like building a house, it’s never as easy as it seems! BUT, through the years, we’ve streamlined our process to make building a website as pain-free and enjoyable as possible, and it’s only getting better! If […]

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Friday Afternoon Confessional – Company Culture

At 51Blocks, company culture is one of those corporate terms that we throw around loosely. We take time each month to work on our culture to make 51Blocks the best place to work in Denver and to produce the high level of service we guarantee our clients. This week, the men who’ve been here from […]

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Friday Afternoon Confessional – What We Look for in a SEO/PPC/Internet Marketing Resume

As a growing internet marketing company we are always increasing the number of members on our team. Like any business, there are specific talents, skills and abilities that we look for in potential candidates. Not only do we evaluate our current needs when reviewing resumes but we also think about the future of our company […]

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How Tone Improves Client Communication

It was the tone! At 51Blocks we strive to have the best communication with every one of our clients. Since what you actually say is only 5% of communication, we have found that tone tremendously helps conversations. Justine, a local search expert, talks about the techniques that she uses to communicate with clients effectively. Be […]

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3 Reasons not to Build Hundreds of Citations

Citations: The Less Glamorous Side of Local Search If you have spent any amount of time trying to do local search optimization you have more than likely read several arguments on citation strategies. The waters can get really muddy and time can be wasted very quickly. The pros and savvy SMBs know about the Moz […]

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SEM Tools You Should Be Using (No Google Allowed)

When thinking about successful Search Engine Marketing campaigns it’s easy to get locked into the core processes like website enhancements, new content generation, quicker page load times, keyword phrase integration and a variety of exciting advantages gained when working a digital marketing campaign. The often-overlooked component when using a digital marketing company are tracking tools […]

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Black Hat SEO vs. White Hat SEO vs. Grey Hat SEO

Knowing what you’re buying in the world of SEO is more critical than some other forms of marketing since in the world of Search Enginge Marketing Services, there are guidelines Google has established that rule the game. If you’re willing to compromise Google’s Terms of Service to achieve website gains, that means you’re dealing in Black Hat […]

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What Makes Search Engine Marketing Campaigns Run Well?

If ever there were a question that encourages a bit of piggybacking from the 51Blocks digital marketing team’s answers, this is the one. And for that action, we will make no apologies. You Make No Apologies for Piggybacking…Wait What Blog is This? Alright, I may have missed a bit of substance between the first and second sentences […]

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Transparency in Digital Marketing Campaigns

In the January 8, 2016 Friday Afternoon Confessional, Michael and John take on transparency and what it means to the 51Blocks’ agency when they claim it’s a foundational component of successful search engine marketing campaigns. Give it a view and we promise you’ll never work again with an agency that isn’t 100% transparent in their campaign execution!

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No Guaranteed SEO Results? What’s That About?

Michael and John sat down last week and took a turn in the “Friday Afternoon Confessional” booth at 51Blocks with a response to “why no guaranteed SEO results”.  Not a traditional “confessional booth” of course, it’s more accurate to say the “confessional half of Chad’s office.”  Since he’s in Thailand for the next 3 weeks […]

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2016 SEM Strategies to Know

Are you an expert in online marketing whose finger is on the pulse of emerging 2016 SEM Strategies to Know and leverage to help your website gain an advantage over your competition? If you answered “no” to that question we want to welcome you to 51Blocks’ Friday Afternoon Confessionals – our video blog series dedicated to educating […]

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Overheard at 51 Blocks

If you haven’t heard about the new online audio series: “Overheard at 51Blocks,” now’s the time to catch up on the action. Apparently the strategy team at 51Blocks Internet Marketing Group thought it would be a good idea to share the details of their Search Engine Marketing solutions with anyone who wants to listen. All for free! We’ll see if they can stay in business if they keep this up for long, but you’d be a fool if you didn’t listen in on their take regarding the latest Google Local algorithm shake-up in this week’s debut installment of “Overheard at 51Blocks.”

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What will you be doing in 2016?

Next week, John, Reggie, and I will be chatting with you about what we think the most impactful SEM strategies will be in 2016. This has got me thinking about what my answer will be. And we’ve all heard it before. Content is king, right? But is the way you’re generating content giving it it’s […]

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51Blocks Gives Back

With Thanksgiving right around the corner, 51Blocks is reminded that there are many families and individuals going without what they need this holiday season. We believe that giving back pushes our community in a stronger and healthier direction. Giving back as a team also builds morale and allows us to do something good for our […]

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No One Cares About Your Business. And That Will Make Your Content Awesome

Your company may be the most innovative, it may have the best service and you may be the least expensive option in your market but at the end of the day- no one really care about any of that. With the average person seeing between 3,000-5,000 ads per day, your marketing isn’t stopping anyone in […]

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Should I Outsource My Online Marketing?

Online marketing has revolutionized the way that businesses advertise. It’s now possible to reach customers internationally even with a small brick and mortar store in the middle of Kansas. And even locally, customers are searching for products and services online before they step foot in a store. When you’re in the web design, marketing or […]

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