Blog

Black Hat SEO vs. White Hat SEO vs. Grey Hat SEO

 Black Hat SEO, Search Engine Marketing, SEO,
no Comment.    Jan 22, 2016 | 1:16 pm


Knowing what you're buying in the world of SEO is more critical than some other forms of marketing since in the world of Search Enginge Marketing Services, there are guidelines Google has established that rule the game. If you're willing to compromise Google's Terms of Service to achieve website gains, that means you're dealing in Black Hat SEO strategies. These techniques, when discovered by Google, will incur a manual penalty that may only be suppression (Google allowing you to rank only in positions 100 or more for instance) or may be complete eradication from the online index. Black Hat SEO vs. Grey Hat SEO There are even strategies that fall into gaps within Google's Terms of Service offering a more aggressive strategy than traditional White Hat SEO. These services have been labeled "Grey Hat" by the industry since they're not a confirmed risk like Black Hat campaigns are, rather they include elements…

continue reading...


What Makes Search Engine Marketing Campaigns Run Well?

 Friday Afternoon Confessionals, Search Engine Marketing, SEM Strategies,
no Comment.    Jan 15, 2016 | 5:58 am


If ever there were a question that encourages a bit of piggybacking from the 51Blocks digital marketing team's answers, this is the one. And for that action, we will make no apologies. [caption id="attachment_4950" align="alignright" width="300"] Outstanding Piggybacking Technique On Display Here[/caption] You Make No Apologies for Piggybacking...Wait What Blog is This? Alright, I may have missed a bit of substance between the first and second sentences of this post; allow me to revisit and clarify. I believe that piggybacking, when describing the actions of two people, has a negative connotation (at least for one of the agents involved). The act itself involves one party (the lesser party) using the momentum generated by another party (the greater party) to provide lift or propulsion above and beyond what the one party (the lesser party) could have generated alone. In essence, using the energy of another to gain an edge personally for oneself. A bit shady, from any…

continue reading...


Transparency in Digital Marketing Campaigns

 Friday Afternoon Confessionals, Marketing Tools, Search Engine Marketing,
no Comment.    Jan 08, 2016 | 9:05 pm


Transparency is a concept we take seriously at 51Blocks. You could even say "campaign and task transparency" are the fundamental ingredients used by our agency to establish a trusting relationship with our clients. [caption id="attachment_4943" align="alignright" width="171"] Some Fluff is Good Fluff, But Not Marketing Cliche Fluff!!![/caption] Transparency? Isn't That Just Marketing Agency Fluff? Over the years we've been doing this, we've found that the best client/agency relationships all start with open and responsive communication between all interested parties. This variable is so important to our team that we've gone out of our way to build client access pathways into our search engine marketing services that are simple to use and available any time so our clients have 24/7 access to their campaign's activity. How Transparency in Digital Marketing Campaigns Works at 51Blocks Let Michael and John talk about what this means to them, to the clients we work with and to the value received when you partner…

continue reading...


No Guaranteed SEO Results? What’s That About?

 Friday Afternoon Confessionals, Keywords, SEM Strategies, SEO, SEO Weekly,
no Comment.    Dec 21, 2015 | 8:39 pm


Michael and John sat down last week and took a turn in the "Friday Afternoon Confessional" booth at 51Blocks with a response to "why no guaranteed SEO results".  Not a traditional "confessional booth" of course, it's more accurate to say the "confessional half of Chad's office."  Since he's in Thailand for the next 3 weeks we decided to make use of the empty space for our new video series.  We won't tell him we moved him out while he was gone if you don't tell him we did that. But I've digressed...so let me reset and regain my focus. Stay Focused on the Task at Hand Firstly, you should know that the Friday Afternoon Confessionals are a new weekly video series presented by the talented team of search engine marketing experts at 51Blocks. Every Friday afternoon throughout 2016, an assortment of 51Blocks' employees will gather and hash out a topic…

continue reading...


2016 SEM Strategies to Know

 Friday Afternoon Confessionals, Search Engine Marketing, SEM Strategies, Video,
no Comment.    Dec 12, 2015 | 12:26 am


Are you an expert in online marketing whose finger is on the pulse of emerging 2016 SEM Strategies to Know and leverage to help your website gain an advantage over your competition? If you answered "no" to that question we want to welcome you to 51Blocks' Friday Afternoon Confessionals - our video blog series dedicated to educating anyone and everyone about the digital marketing strategies that are working the best right now, as well as warn you about those that aren't. (If you answered "yes" to the above question, you're welcome too!) Each week we'll tackle a new topic that is of interest in today's world of website marketing including tips and techniques that we're using to elevate online properties to dominant positions so you can begin to understand the components of a well executed online marketing campaign. *The full transcript for 2016 SEM Strategies to Know can be found below. Our Debut Broadcast…

continue reading...


Overheard at 51 Blocks

 Audio, Local Website Optimization, SEM Strategies,
no Comment.    Dec 08, 2015 | 8:22 pm


At 51 Blocks we know one of the biggest challenges our company faces is educating our clients and partners about the strategies involved in a well executed Search Engine Marketing Campaign and the value being created by our work. This gets even trickier when you recognize that some people's learning curve begins with "website architecture techniques for mobile devices" while others' begins with "what exactly is website architecture?" Creating a Resource Anyone Can Use Our first attempt to address this issue took the form of a Welcome Packet that we sent out to all new partners and clients. Unfortunately, the gains we hoped to make in overall understanding were minimal since a "one-size-fits-all" approach, well, doesn't really fit... If only there were a way we could let new clients  choose the topics they needed to learn more about while avoiding subject matter on which they were already well versed... Welcome…

continue reading...


What will you be doing in 2016?

 Search Engine Marketing, SEO,
no Comment.    Dec 04, 2015 | 10:18 pm


Next week, John, Reggie, and I will be chatting with you about what we think the most impactful SEM strategies will be in 2016. This has got me thinking about what my answer will be. And we’ve all heard it before. Content is king, right? But is the way you’re generating content giving it it’s rightful supremacy? People go to the web for information, so SEOs will always need to make sure they’re providing useful, relevant information. We don’t need to reinvent the wheel here. There are hundreds (perhaps millions, or BILLIONS) of content pieces created every few seconds, so why should searchers select yours? Here’s what I think will be important in terms of content strategy in 2016. Interactive: People WANT a conversation. Marketing is now a two way street. We’ve moved away from in-your-face advertising. Take users and buyers on a content journey that travels through many mediums,…

continue reading...


51Blocks Gives Back

 Community,
no Comment.    Nov 11, 2015 | 3:47 pm


With Thanksgiving right around the corner, 51Blocks is reminded that there are many families and individuals doing without this holiday season. We believe that giving back pushes our community in a stronger and healthier direction. This year, our team is supporting the Epworth Foundation and their efforts to provide Thanksgiving baskets for Denver-area families in need with over 5,000 baskets being distributed throughout the metro area.   We’d like to build a lasting relationship with our Denver community. It doesn’t take much to make someone’s holiday season memorable. If you or your company is looking to donate to a family in need this Thanksgiving in the Denver metro area, visit the Epworth Foundation’s page to donate funds for community Thanksgiving baskets. Businesses have the power to make a difference. What is your company doing this year?

continue reading...


SEM Tools You Should Be Using (No Google Allowed)

 Friday Afternoon Confessionals, Marketing Tools,
no Comment.    Feb 06, 2016 | 12:47 am


When thinking about successful Search Engine Marketing campaigns it’s easy to get locked into the core processes like website enhancements, new content generation, quicker page load times, keyword phrase integration and a variety of exciting advantages gained when working a digital marketing campaign. The often-overlooked component when using a digital marketing company are tracking tools that help show the value of the work being processed. Today listen as Michael and John discuss the tools that they think are some of the best in today’s Friday Afternoon Confessional:

continue reading...


What is Digital Marketing?

 Uncategorized,
no Comment.    Oct 01, 2015 | 5:27 pm


Failing to jump on the digital marketing bandwagon spells trouble for start-ups and long-standing companies alike. If your company has been left in the dust due to an outdated one-outlet traditional marketing strategy, it’s time to spring forward into the future. Digital marketing provides a company with the opportunity to connect on a more meaningful level with a wider audience of potential leads that were previously inaccessible with traditional forms of marketing. However, many businesses do not understand the term “digital marketing,” or the many digital tools available to today’s companies.   Digital marketing is an umbrella term that includes any type of marketing which is conducted online or electronically with the aim of creating a company brand and/or to offer products or services. Several examples of digital marketing tools are company websites, social media channels, email marketing, video and Text/IM marketing. After reading the above definition, you may say…

continue reading...


  • Need More Information?

  • live chat agents