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Friday Afternoon Confessional – The Most Difficult Part of Web Design

 Friday Afternoon Confessionals, WEBSITE DESIGN,
no Comment.    Mar 18, 2016 | 5:54 pm


There’s no arguing that better websites equal better business. At 51Blocks, we like to think of building a website like building a house, it’s never as easy as it seems! BUT, through the years, we’ve streamlined our process to make building a website as pain-free and enjoyable as possible, and it’s only getting better! If you’ve ever dabbled in website design, you may be familiar with the challenges designers and developers face. Our particular challenges usually lie within the initial mock-up phase, where things can start to get a little muddy. Matching preferences, creating cohesive designs, and executing those items is not always point-and-shoot, but here are some things you can do to help to ensure that your vision is translated accordingly. To make the first steps easier, we’ve created a design checklist to walk through all elements of the mockup stage. Want to find out more? Give us a…

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Friday Afternoon Confessional – Company Culture

 Friday Afternoon Confessionals, Uncategorized,
no Comment.    Mar 04, 2016 | 11:46 pm


At 51Blocks, company culture is one of those corporate terms that we throw around loosely. We take time each month to work on our culture to make 51Blocks the best place to work in Denver and to produce the high level of service we guarantee our clients. This week, the men who've been here from the very beginning discuss how company culture shapes the way we do business and how important it is to our staff. Leave us some tips and comments about things you've learned about company culture and what it means for your business over on our YouTube page!     Transcription: John: ...Afternoon Confessional. I'm John. Michael: I'm Michael. John: And, if you haven't seen us before, we got a variety of videos that we do on Friday where we discuss something that's of interest to search engine marketing. It could be strategy. It could be client…

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Friday Afternoon Confessional – What We Look for in a SEO/PPC/Internet Marketing Resume

 Friday Afternoon Confessionals, SEO,
no Comment.    Feb 26, 2016 | 11:34 pm


As a growing internet marketing company we are always increasing the number of members on our team. Like any business, there are specific talents, skills and abilities that we look for in potential candidates. Not only do we evaluate our current needs when reviewing resumes but we also think about the future of our company as we look to bring people on. In this week's Friday Confessional, John and Michael discuss what we look for in potential new hires to keep our team strong, bring diversity and create a growing culture at 51Blocks. After the video, leave your comments about your hiring process on our YouTube page! Transcription: Michael: Happy afternoon Fridays. John: Happy Friday, everybody. Michael: This is the confessional room. John: It's turned into that, huh? Michael: I'm Michael Borgelt. John: I'm John Copeland. Michael: Today, we are going to talk about the most important thing you can…

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How Tone Improves Client Communication

 Friday Afternoon Confessionals, Uncategorized,
no Comment.    Feb 25, 2016 | 11:22 pm


It was the tone! At 51Blocks we strive to have the best communication with every one of our clients. Since what you actually say is only 5% of communication, we have found that tone tremendously helps conversations. Justine, a local search expert, talks about the techniques that she uses to communicate with clients effectively. Be sure to leave your questions and comments about client communication on our YouTube page! Transcription: Hi, my name is Justine. I'm with 51Blocks, and this is your Friday afternoon confessional. Today, really what I want to talk about is brand posting on social media. So, a lot of times when I have businesses come in and they're starting a new social media campaign, the biggest thing that I'm seeing from them is that they're typically only posting about their own brand. So they're gonna post about the services they're doing and how great they are…

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3 Reasons not to Build Hundreds of Citations

 Friday Afternoon Confessionals, Local Search,
no Comment.    Feb 22, 2016 | 6:33 pm


Citations: The Less Glamorous Side of Local Search If you have spent any amount of time trying to do local search optimization you have more than likely read several arguments on citation strategies. The waters can get really muddy and time can be wasted very quickly. The pros and savvy SMBs know about the Moz listing overview tool but there are thousands of other directories out there ripe and ready for your business. Sure it boosts the online ego when your business is listed in the most granular directories across the web but will customers actually find you there? We all know how dynamic the internet is but a commonly overlooked fact is that your business is changing as well. If your business moves, has a change in phone number or even re-brands, you can be up a large creek with a small paddle in no time. In my 51Blocks…

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SEM Tools You Should Be Using (No Google Allowed)

 Friday Afternoon Confessionals, Marketing Tools,
no Comment.    Feb 06, 2016 | 12:47 am


When thinking about successful Search Engine Marketing campaigns it’s easy to get locked into the core processes like website enhancements, new content generation, quicker page load times, keyword phrase integration and a variety of exciting advantages gained when working a digital marketing campaign. The often-overlooked component when using a digital marketing company are tracking tools that help show the value of the work being processed. Today listen as Michael and John discuss the tools that they think are some of the best in today’s Friday Afternoon Confessional:

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Black Hat SEO vs. White Hat SEO vs. Grey Hat SEO

 Black Hat SEO, Search Engine Marketing, SEO,
no Comment.    Jan 22, 2016 | 1:16 pm


Knowing what you're buying in the world of SEO is more critical than some other forms of marketing since in the world of Search Enginge Marketing Services, there are guidelines Google has established that rule the game. If you're willing to compromise Google's Terms of Service to achieve website gains, that means you're dealing in Black Hat SEO strategies. These techniques, when discovered by Google, will incur a manual penalty that may only be suppression (Google allowing you to rank only in positions 100 or more for instance) or may be complete eradication from the online index. Black Hat SEO vs. Grey Hat SEO There are even strategies that fall into gaps within Google's Terms of Service offering a more aggressive strategy than traditional White Hat SEO. These services have been labeled "Grey Hat" by the industry since they're not a confirmed risk like Black Hat campaigns are, rather they include elements…

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What Makes Search Engine Marketing Campaigns Run Well?

 Friday Afternoon Confessionals, Search Engine Marketing, SEM Strategies,
no Comment.    Jan 15, 2016 | 5:58 am


If ever there were a question that encourages a bit of piggybacking from the 51Blocks digital marketing team's answers, this is the one. And for that action, we will make no apologies. [caption id="attachment_4950" align="alignright" width="300"] Outstanding Piggybacking Technique On Display Here[/caption] You Make No Apologies for Piggybacking...Wait What Blog is This? Alright, I may have missed a bit of substance between the first and second sentences of this post; allow me to revisit and clarify. I believe that piggybacking, when describing the actions of two people, has a negative connotation (at least for one of the agents involved). The act itself involves one party (the lesser party) using the momentum generated by another party (the greater party) to provide lift or propulsion above and beyond what the one party (the lesser party) could have generated alone. In essence, using the energy of another to gain an edge personally for oneself. A bit shady, from any…

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Transparency in Digital Marketing Campaigns

 Friday Afternoon Confessionals, Marketing Tools, Search Engine Marketing,
no Comment.    Jan 08, 2016 | 9:05 pm


Transparency is a concept we take seriously at 51Blocks. You could even say "campaign and task transparency" are the fundamental ingredients used by our agency to establish a trusting relationship with our clients. [caption id="attachment_4943" align="alignright" width="171"] Some Fluff is Good Fluff, But Not Marketing Cliche Fluff!!![/caption] Transparency? Isn't That Just Marketing Agency Fluff? Over the years we've been doing this, we've found that the best client/agency relationships all start with open and responsive communication between all interested parties. This variable is so important to our team that we've gone out of our way to build client access pathways into our search engine marketing services that are simple to use and available any time so our clients have 24/7 access to their campaign's activity. How Transparency in Digital Marketing Campaigns Works at 51Blocks Let Michael and John talk about what this means to them, to the clients we work with and to the value received when you partner…

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No Guaranteed SEO Results? What’s That About?

 Friday Afternoon Confessionals, Keywords, SEM Strategies, SEO, SEO Weekly,
no Comment.    Dec 21, 2015 | 8:39 pm


Michael and John sat down last week and took a turn in the "Friday Afternoon Confessional" booth at 51Blocks with a response to "why no guaranteed SEO results".  Not a traditional "confessional booth" of course, it's more accurate to say the "confessional half of Chad's office."  Since he's in Thailand for the next 3 weeks we decided to make use of the empty space for our new video series.  We won't tell him we moved him out while he was gone if you don't tell him we did that. But I've digressed...so let me reset and regain my focus. Stay Focused on the Task at Hand Firstly, you should know that the Friday Afternoon Confessionals are a new weekly video series presented by the talented team of search engine marketing experts at 51Blocks. Every Friday afternoon throughout 2016, an assortment of 51Blocks' employees will gather and hash out a topic…

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2016 SEM Strategies to Know

 Friday Afternoon Confessionals, Search Engine Marketing, SEM Strategies, Video,
no Comment.    Dec 12, 2015 | 12:26 am


Are you an expert in online marketing whose finger is on the pulse of emerging 2016 SEM Strategies to Know and leverage to help your website gain an advantage over your competition? If you answered "no" to that question we want to welcome you to 51Blocks' Friday Afternoon Confessionals - our video blog series dedicated to educating anyone and everyone about the digital marketing strategies that are working the best right now, as well as warn you about those that aren't. (If you answered "yes" to the above question, you're welcome too!) Each week we'll tackle a new topic that is of interest in today's world of website marketing including tips and techniques that we're using to elevate online properties to dominant positions so you can begin to understand the components of a well executed online marketing campaign. *The full transcript for 2016 SEM Strategies to Know can be found below. Our Debut Broadcast…

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Overheard at 51 Blocks

 Audio, Local Website Optimization, SEM Strategies,
no Comment.    Dec 08, 2015 | 8:22 pm


At 51 Blocks we know one of the biggest challenges our company faces is educating our clients and partners about the strategies involved in a well executed Search Engine Marketing Campaign and the value being created by our work. This gets even trickier when you recognize that some people's learning curve begins with "website architecture techniques for mobile devices" while others' begins with "what exactly is website architecture?" Creating a Resource Anyone Can Use Our first attempt to address this issue took the form of a Welcome Packet that we sent out to all new partners and clients. Unfortunately, the gains we hoped to make in overall understanding were minimal since a "one-size-fits-all" approach, well, doesn't really fit... If only there were a way we could let new clients  choose the topics they needed to learn more about while avoiding subject matter on which they were already well versed... Welcome…

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What will you be doing in 2016?

 Search Engine Marketing, SEO,
no Comment.    Dec 04, 2015 | 10:18 pm


Next week, John, Reggie, and I will be chatting with you about what we think the most impactful SEM strategies will be in 2016. This has got me thinking about what my answer will be. And we’ve all heard it before. Content is king, right? But is the way you’re generating content giving it it’s rightful supremacy? People go to the web for information, so SEOs will always need to make sure they’re providing useful, relevant information. We don’t need to reinvent the wheel here. There are hundreds (perhaps millions, or BILLIONS) of content pieces created every few seconds, so why should searchers select yours? Here’s what I think will be important in terms of content strategy in 2016. Interactive: People WANT a conversation. Marketing is now a two way street. We’ve moved away from in-your-face advertising. Take users and buyers on a content journey that travels through many mediums,…

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51Blocks Gives Back

 Community,
no Comment.    Nov 11, 2015 | 3:47 pm


With Thanksgiving right around the corner, 51Blocks is reminded that there are many families and individuals doing without this holiday season. We believe that giving back pushes our community in a stronger and healthier direction. This year, our team is supporting the Epworth Foundation and their efforts to provide Thanksgiving baskets for Denver-area families in need with over 5,000 baskets being distributed throughout the metro area.   We’d like to build a lasting relationship with our Denver community. It doesn’t take much to make someone’s holiday season memorable. If you or your company is looking to donate to a family in need this Thanksgiving in the Denver metro area, visit the Epworth Foundation’s page to donate funds for community Thanksgiving baskets. Businesses have the power to make a difference. What is your company doing this year?

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Should I Outsource My Online Marketing?

 Search Engine Marketing, Uncategorized, White Label,
no Comment.    Apr 01, 2016 | 3:26 pm


Online marketing has revolutionized the way that businesses advertise. It’s now possible to reach customers internationally even with a small brick and mortar store in the middle of Kansas. And even locally, customers are searching for products and services online before they step foot in a store. When you’re in the web design, marketing or any other relevant field, you may come across clients asking: Do you do SEO? Can you market my website? Can you improve my revenue? And if you don’t offer these internet marketing services, you’re leaving money on the table. Professionals that simply don’t have the resources to conduct marketing campaigns properly will also find themselves scrambling to meet client goals while trying to put the finishing touches on a website, content, etc. If your clients ask you any of the questions above, it’s time to outsource your online marketing. Why? You’ll be able to outsource…

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What is a White Label Partnership?

 Uncategorized,
no Comment.    Mar 30, 2016 | 3:26 pm


White label partnerships – what are they, and how do they work? If you’re in the web development or marketing field, having a white label partner will allow you to offer more services to your clients without compromising your brand’s integrity. What is a White Label Partnership? A white label partnership allows you to sell your services directly to clients, but use a separate service to carry out the work on your behalf (similar to outsourcing). For example, we offer white label SEO and web design services that allow our clients to offer our services under their company’s name. We work behind the scenes to deliver results, which allows our clients to focus on running their business. The Benefits of White Label Partners White label partnerships offer a myriad of benefits, including: Improved value. With the ability to offer more quality services, you automatically increase the value of your company.…

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How Much has SEO Changed in The Last 5 Years?

 SEO,
no Comment.    Mar 22, 2016 | 3:26 pm


Search engine optimization has seen granular changes due mostly to Google. SEO experts have had to refine their tactics over the years as Google betters its search results and attempts to weed out unworthy websites that may have tried to game the system through manipulation. At 51Blocks we’ve witnessed low-quality links abused to obtain high rankings fall off the radar, and we’ve also seen Google’s iconic pagerank metric go without an update for years. But major changes have occurred that has made search better, and it has changed the way that SEO experts must focus their attention. 2011 Major websites, Overstock.com and JCPenney to name a few, were penalized in a foreshadow of Google’s Panda update. Google’s Panda update, released on February 23, 2011, impacted 12% of search results and attempted to eliminate content farms – content made just for ranking. Thin content was also penalized; short articles with no…

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