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New to WordPress? Avoid These 5 Newbie Mistakes

 Uncategorized,
no Comment.    Jul 22, 2015 | 6:45 pm


WordPress. It’s a beautiful thing. It’s simple, attainable and everyone can use it, right? Wrong. This is one of the most common misnomers regarding WordPress and its functionality. WordPress is designed to be a user-friendly platform for web design and development, however, that most certainly doesn’t mean everyone knows how to use WordPress correctly. Although WordPress makes it possible for more people than ever to develop and maintain sites, there are still a lot of common errors that can be made if you don’t understand or educate yourself on the use of WordPress. Here are 5 common mistakes beginners to WordPress often make: Not Deleting the Sample Page Part of WordPress’ user-friendly platform is its sample pages and posts, designed to help a beginner see what a page looks like and how to add and edit content. Often times, these are left by beginners to WordPress, mostly because new users…

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4 Ways to Make Your Business Known Online

 Search Engine Marketing, Social Media,
no Comment.    Jul 16, 2015 | 2:31 pm


The internet has allowed businesses that have been geographically-based to spread nationwide and even internationally. Making your business known goes beyond billboards and local commercials. Business popularity online is essential in the digital age, but many businesses struggle with getting their brick and mortar store noticed online. How do you make your business popular online? There are a lot of avenues, but the following 4 will allow you to leverage your internet marketing to boost your brand’s awareness and popularity. Social Media Presence Your customers, both current and potential, are on social media. Are you engaged with your customers? Times have changed, and your customers expect you to: Answer questions Respond to complaints Comment on industry-related news Everything from Twitter to Facebook provides you with the potential to reach out to customers and join in on the conversation. You need to reach out to potential customers, respond to current customers,…

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Why Smaller Marketing Firms Get Better Results

 SEO,
no Comment.    Jul 13, 2015 | 3:26 pm


Bigger isn’t always better. Smaller online marketing firms often get better results than big marketing firms. Why? Big marketing firms are often overrun with work leading them to spend less time on your marketing. Less time leads to missed opportunities, longer time to see results and less of a personal touch that many businesses need. Smaller marketing firms offer: Quality Over Quantity Having less volume of work and less employees leads to a higher level of quality. We do the work that really matters and don’t add tasks just to “check them off the list.” Companies that have to hire dozens of employees frequently have: Missed deadlines Employees that lack essential skills An overload of work Weaker employees should never be your problem, but it is when dealing with a larger firm. Smaller firms are able to work with competent employees that always contribute to the marketing process. Keeping a team small allows for…

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3 Ways Google Analytics is Flawed

 Marketing Tools, SEO,
no Comment.    Jul 09, 2015 | 10:43 pm


Google Analytics remains among the top trusted and most used traffic tracking and analysis tools. While this tool is extremely useful for getting down to the nitty griity with stats, better knowledge of its flaws and quirks can help you use and understand it better. Visitor Sessions Not many people know that sessions automatically timeout after 30 minutes of inactivity. Well that’s great but what does that mean? If a user lands on a page and for whatever reason goes idle then comes back, not only will you end up with self referrals but your bounce rate could also increase if the individual comes back just to close the window. If your users could potentially stay on your site for a while with no activity you may want to change your visitor sessions timeout settings. Time on Site Your time on site is incredibly low and you are struggling to…

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4 Ways to Push Through Content Writer’s Block

 Blogging Tips,
no Comment.    Jul 02, 2015 | 4:00 pm


Are you struggling with content topics and content in general? Sometimes, knowing what to write can be just as difficult as writing on the topic itself. It’s clear that Google seems to favor business websites who are continuously offering new, unique information as it pertains to their services and industries--whether by blogging or through new service pages. However, it can be hard to find inspiration, especially in a space that’s always flooded with newly updated content. We want to offer some advice on overcoming writer’s block, and helping your business to find more sources of information that, in turn, should help you to become active & engaged online. Remember, content is important for your SEO strategies. Here are 4 tips on alleviating dreaded writer’s block. 1. Listen to your customers Chances are, your customers are asking the questions you should be answering. Engaging with your customers can help your business in…

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Improve Schema with 51Blocks JSON Schema Generator

 Local Search, Marketing Tools, SEO,
no Comment.    Jun 29, 2015 | 5:21 pm


Why JSON Markup? We all know that schema is a great way to tell search engines more information about your website but implementing it strategically on a website can be very problematic and time consuming. If your site has multiple locations or if you want your address hidden but still provide local information implementing schema can be difficult. The 51Blocks JSON Schema Generator allows you to put any markup on all or selected pages and since it is Javascript it doesn't show on the page. Download & Installation To download the plugin to your Wordpress site, follow this link or search “51Blocks” in the “Add Plugins” section of your Wordpress. Once you have downloaded the plugin, activate it and it will appear in the main Wordpress menu as “Schemas.” How to Use the 51Blocks Schema Generator To start using the plugin, click “Schemas” in the left hand navigation then click “Add…

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4 Ways to Develop a Blog Personality

 Blogging Tips, SEO,
no Comment.    Jun 24, 2015 | 4:00 pm


Use Everyday English Use language that represents who you are! Readers want to engage with content that is understandable, interesting, and relatable, so incorporate how you actually speak into the content you are writing. Create a space where readers want to connect on some level with what they are reading, watching, or in any way engaging with. How? While it’s important to maintain a sense of professionalism, utilize correct grammar, and establish credibility as a writer, users want to know that you are a real person and this can easily be conveyed in the voice you develop through your writing. Whether you are writing about social media marketing techniques or a life event on your personal blog, have a conversation with your reader. Ask questions, establish, and illustrate your point of view while using concise, funny, understandable and to-the-point speech. Incorporate Emotion Don’t make your readers read a textbook. What…

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Spam Bots Impacting Referral Traffic

 SEO,
no Comment.    Jun 19, 2015 | 4:22 pm


In the last month, our agency started seeing a traffic spike within our Google Analytics account. In fact, we saw it across the board for our clients, as well. At first glance, it seemed like a definite win, with the number of in-bound links increasing, and traffic steadily progressing from these links. However, after further investigation in Google Analytics, we had to attribute this “growth” in referrals to spam sources, from mostly what appeared to be solicitation domains. Those included: 4webmasters.org guardlink.org best-seo-offer.com www.event-tracking.com free-share-buttons.com site4.free-share-buttons.com site1.free-share-buttons.com site2.free-share-buttons.com In total, we found on average 18 bad spammy referral sources. These domains were giving our company and our client’s websites at least a hundred sessions for the month, significant to impact the month-over-month data. How we blocked these sources See our previous post for more details on submitting these links to exclude from future reports. In order to avoid faulty data, and…

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Referrer Spam

 Search Engine Marketing, SEO,
no Comment.    Jun 01, 2015 | 7:50 pm


Our agency always spends more time in Analytics at the beginning of the month than any other time.  While we were in Google Analytics this month we noticed that the amount of spam from referring traffic just continues to grow :(. You can attack this problem in a couple of different ways, one from inside of Google Anayltics which I think take a bit of time when you are working through a lot of GA profiles but can be better then messing with .htaccess.  But if you feel comfortable moving around .htaccess I would recommend adding the code below to block these sites at the site level.  I got the original from here - https://moz.com/blog/how-to-stop-spam-bots-from-ruining-your-analytics-referral-data ...and I expanded upon it here: # Block Referrer Spam RewriteEngine on RewriteCond %{HTTP_REFERER} ^http://.*ilovevitaly\.com/ [NC,OR] RewriteCond %{HTTP_REFERER} ^http://.*ilovevitaly.\.ru/ [NC,OR] RewriteCond %{HTTP_REFERER} ^http://.*ilovevitaly\.org/ [NC,OR] RewriteCond %{HTTP_REFERER} ^http://.*ilovevitaly\.info/ [NC,OR] RewriteCond %{HTTP_REFERER} ^http://.*iloveitaly\.ru/ [NC,OR] RewriteCond %{HTTP_REFERER} ^http://.*econom\.co/ [NC,OR] RewriteCond %{HTTP_REFERER} ^http://.*savetubevideo\.com/…

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Title Tag Strategies – Create the Perfect Title Tags

 Uncategorized,
no Comment.    May 11, 2015 | 10:34 am


Very simply put, a title tag is the title of your web page. When you are creating a page for your website, it is necessary to create a title tag that is short and simple as it will be viewable by potential visitors and search engines alike. Your page’s title tag will appear in search results and at the top of the browser after a visitor has navigated to your page. In order to turn a skimming reader into a customer, you will need to provide a straightforward title tag accompanied by compelling content. Additionally, search engines will rank your page based on how closely the title tag matches the string of words which are being searched and whether your content adheres to the tag. Therefore, if your title tag is too general, too long or does not match the content on the page, your website traffic and page ranking…

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