Digital Marketing for Concrete Overlay Contractors

Whether it is a homeowner thinking of repairing their cracked concrete around the pool or completing a project to create a finished basement or a business owner looking to refresh the look of their company’s flooring, many people only consider concrete as a plain, drab option that won’t leave guests or customers in awe. What few consider is the option for concrete overlays as a way to increase the beauty of their structure with a stylish, versatile flooring option. 

Concrete overlays, as you know, can cover up imperfections in existing concrete but also turn something drab into something fab! It is important, then, that as a concrete overlay contractor you are able to demonstrate your expertise in providing resurfaced concrete overlays and explain the many benefits of your service to your potential clients. At the same time, you must also figure out a way to get potential clients to notice your company and choose you over the many other contractors claiming to have the same expertise and experience that you do. 

One of the best and most effective ways of gaining online visibility and grabbing the attention of your potential clients is through an advanced, thorough digital marketing strategy executed by a marketing and advertising firm who understands your needs and how to achieve your goals. When your potential clients are looking for your services online, be sure you are there waiting for them to find you in the most highly visible spot possible.

Digital Marketing for Concrete Overlay Contractors

The experienced digital marketing team at 51Blocks knows that your goal is to attract as many potential clients as possible so that you get more people calling your company and walking through your door. You want to create fantastic concrete hardscapes for your clients, but you need to have the clients in order to do that. We also understand that the majority of your potential customers (and most other industries’ clients) are using their internet resources to find the best concrete overlay contractors available in their area. Because of this, you need to be visible in the places they are looking.

If you were to type “concrete overlay contractors” into a search engine like Google right now, would your company be in the top three spots on the first page of results? If it is not, you need the expertise of a digital marketing firm like 51Blocks. It has been shown that the majority of people who use search engines to find a company to provide them with a product or service will not look beyond the first page of Search Engine Results Pages (SERPs). And they are very likely to not look beyond the top five results. That’s where your company’s website needs to be – ideally in the top spot!

With the digital marketing services we are proud to offer at 51Blocks, you can rest assured knowing that your investment in your online presence will be rewarded. Within a matter of months, you will see your return on investment (ROI) begin to grow as will the number of visitors to your website and the number of conversions made at your contact page. We will use Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, website design and development, reputation management, and social media marketing/management to get your website ranking above your competition and get you the brand recognition you need from clients in your area.

Specialized Marketing for a Specialized Craft

Resurfaced concrete overlays is a fairly specialized service that not just any contractor can do as effectively as you can. You need to be able to demonstrate that to your potential clients through the content on your website. You also must illustrate to search engines why your website and, by extension, your company is the right one for potential clients to trust when it comes to the concrete overlay process. No two projects are the same in your business, and we want to help you highlight the fact that you are dedicated to making your clients’ dream flooring a reality.

The team at 51Blocks will keep in mind the specialization of your business and allow that uniqueness to shine through your website. We know how to highlight your specialty and make it stand out so that both potential clients and the search engines trust you as their go-to resurfaced concrete overlay contractor. In services such as PPC advertising or social media management, we will be able to target the most interested clients for you so that those individuals who would not invest in this type of specialized contracting project will not see the ads or marketing, but those who already have interest will be led straight to your website. We won’t simply try anything to see if it works. We will get to know you and your business so that we can create a customized digital marketing strategy that will be most effective for your concrete overlay contracting company.

Get More Concrete Overlay Construction Projects Today!

51Blocks has the knowledge, skills, and experience to provide your concrete overlay construction business with the most effective marketing and advertising strategy and maintain your online presence to help ensure the success of your business. You need to focus on your clients and the work that needs to be completed for them. Don’t worry about how to attract more clients. Let us handle your online presence and bringing the greatest amount of traffic to your website possible. If you are ready to outrank the competition and get more potential clients contacting you, call 51Blocks. 

We are happy to discuss all of the pages on your site, figure out what is most necessary for the continued success of your concrete overlay construction business, and start on the development of your site to get you more flooring projects. Our team can’t wait to help you rank higher than your competition and bring more potential clients to your website with our advanced internet marketing techniques. Message us today for more information! 

About The Author

Brittany Filori
Brittany Filori

Brittany is an accomplished COO & current CEO of 51Blocks who has written 3 digital marketing books including White Label Digital Marketing: How to Effectively Scale Your Agency for Time & Financial Freedom. Brittany is an expert on how agency owners can remove themselves from the day-to-day operations and focus on selling to scale. She helped create The Just Sell Method™ which has helped 300+ partners grow their book of clients and become more profitable with their own digital marketing agency. Brittany is passionate about leadership, operations, and agency growth.

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