SEO for Concrete Contractors

Search engine optimization is fundamental to the search success of any concrete contractor. Contractors who show up on Google SERPs, especially the Google Local Pack, often get the most calls. With hundreds of contractors online, you want to ensure that your website appears on 1st page consistently to get the lion’s share of clients.

Contractor SEO is unlike that of other industries. Many SEO firms fail to make this crucial distinction. They think the same tricks or tips for restaurants, doctors, or pest control will work for contractor SEO. Remember, different industries have different priorities and goals. What works for one company in another industry may not work for your concrete company.

If you have a concrete business website, but it’s not attracting visitors, contact 51 Blocks to help you plan and execute concrete contractors’ SEO strategies that bring the desired results. We’ve spent over a decade honing our methods and improving our tactics to continuously provide you with the best concrete SEO services.

Why is Contractor SEO Important?

SEO for concrete contractors can put you right in from of potential clients. It could be homeowners, small businesses, and even big companies looking for help with a construction project. A lot of them start their search for the best local concrete contractors on Google. If your website doesn’t appear top or on the first page in search rankings, chances are pretty slim that your concrete customers will ever find your contracting business in a search result.

Optimizing your website for search terms like “best concrete contractor near me” or “home improvement contractors” is essential. Fortunately, 51 Blocks marketing professionals can help you rank higher for these and other high-performing keywords in the construction industry. Our online marketing techniques take an individualized approach to concrete contractors, focusing on your city or town and your specific website, whether it’s built on WordPress or Squarespace.

51 Blocks digital marketing professionals have the experience and expertise necessary to help you rank higher on Google and other search engines and generate qualified leads for your contracting business. In addition to optimizing your contractor websites, we also help with social media management, online reputation management and link building to improve your website’s rankings and attract more visitors.

Contractor SEO

Benefits of SEO For Contractors

Higher Rankings on Search Engines

Search engine optimization, or SEO, can take your website to the top of SERPs for high-value keywords that potential customers actively search on Google and other search engines. When your online visibility on search engine results pages (SERPs) improves, you attract relevant website visitors looking for your concrete contractor services. The high search engine rankings result in more leads and increased revenue for your contractor business.

More Website Traffic

On-page SEO can also help you attract more potential clients to your website. These could be people actively looking for a contractor or want to know more about your service offerings. Optimizing your website for local keywords helps you to attract contractor customers from your service area. This process involves researching keywords that people from your service type on search engines to find contractor services.

More Leads

One of the key benefits of SEO is that it can help you to generate more leads from potential customers. This is because SEO can help to improve the visibility of your website so that more people will be able to find it when they are searching for local contractors online. Another benefit of SEO is that it can help to improve the quality of traffic to your website. This means you will attract only the target audience interested in your services. Most of these website visitors are already at the consideration stage. SEO for concrete contractors leads to faster conversions than social media marketing as the target market is interested and actively looking.

Better ROI

Every dollar spent on an SEO campaign or executive digital marketing strategies will ultimately pay off some months later. Contractor SEO services can provide a better return on investment (ROI) than other marketing strategies. This is because contractor SEO directs qualified traffic to your website without paying more for the clicks. After the initial investment, you do not have to keep paying to appear first on the search result page. As a result, you get more leads and sales from organic search and save money on your online marketing strategies in the long term. It is, therefore, a cost-effective way to reach more customers and grow your business.

Proven Local SEO Plan for Concrete Contractors

Comprehensive SEO Audit

We start by conducting an SEO audit to determine your current SEO performance and determine SEO errors that hinder your website from appearing top of SERPs. Our team will also perform Technical SEO checks and look at what the local competition is doing, then conduct targeted keyword research to determine the best keywords for your business. The keywords will be based on relevance, search volume, and competition level.

Visibility Audit

Every contractor's SEO campaign aims to boost your visibility in local searches. Our SEO agency uses cutting-edge tools to see your website's performance on Google. We'll send you a baseline report with visibility scores.

Craft a Winning SEO strategy

At this point, we'll have lots of data from the comprehensive and visibility audits. We'll use the data to create a roadmap for your SEO campaign. Some companies skip this process. For example, if data shows your contractor's website takes ages to load, we'll prioritize improving the page performance first.

On-Page SEO

We'll optimize your pages for factors that improve rankings. Header tags (H1, H2, H3), SEO title, meta description, images, and internal & external links. The homepage is important for single-location contractors, while location pages are vital for multilocation contractors. Our team will optimize your page using SEO-friendly keywords.

Local SEO

If you have a local business that serves a specific geographical area, we can optimize it for keywords that match the search queries of potential customers near you, so your business becomes more visited in local SERPs in Google. We'll also create and optimize your Google My Business (GMB) and help with review management.

Content Marketing

We'll help you publish SEO-friendly blog articles and landing pages that attract leads and convert them into customers. Our team can help with content marketing, from ideation to writing to promotion.

3 Effective Contractor SEO Strategies

As a concrete business owner, you’d want to make sure you do the following to improve search success.

  • Optimize Your Google My Business

Google My Business (GMB) is one of the most powerful tools for any local business, let alone a concrete contractor. GMB allows customers in your service area to find your company name, address, phone number, hours of operation, directions, reviews, and even photos. It’s essentially a free directory listing with the bonus of appearing in Google Maps and Google Search.

Ensure your NAP (name, address, phone number) information is accurate and up-to-date. You should also include as much detailed information about your business as possible, such as services offered, areas served, and payment methods accepted.

  • Get Reviews from Past Customers

Another important ranking factor in local SEO is online reviews. Google considers online reviews when determining where to rank businesses in the Local Pack. The Local Pack is the map listing that appears at the top of the first page of Google search results. It usually includes three businesses and sometimes a fourth if there’s room.

To increase your chances of appearing in the Local Pack, try to get as many positive online reviews as possible from past customers. The more 5-star reviews you have, the better. You can also try asking customers to leave reviews on popular sites like Yelp and Angie’s List.

  • Build citations

A citation is any online mention of your concrete business, usually on a directory or review site. Sources help Google verify that your business exists and its location. They also provide valuable link-building opportunities.

To build citations, start by claiming your listing on popular directories like Yelp, Angie’s List, and the Better Business Bureau. You can also submit your business to niche-specific directories. For example, if you have a concrete company specializing in stamped concrete, you could offer your business to the Stamped Concrete Directory.

Make sure your NAP information is consistent across all citations. Inconsistent NAP information can hurt your chances of ranking in the Local Pack.

Want to Grow with Proven SEO for Concrete Contractors?

Invest in SEO for concrete contractors that generate tangible results – more traffic and bookings. We can help you craft a winning SEO strategy that establishes your concrete company as a leader. Our robust SEO strategies include local SEO, content creation, Google My Business optimization, link building, and review management. Our SEO campaigns are measurable, and we’ll provide monthly reports to track keyword performance in Google search results.

Call 303-900-9119 to speak to our SEO experts.