Search engine optimization is fundamental to the search success of any concrete contractor. Contractors who show up on Google SERPs, especially the Google Local Pack, often get the most calls. With hundreds of contractors online, you want to ensure that your website appears on 1st page consistently to get the lion’s share of clients.
Contractor SEO is unlike that of other industries. Many SEO firms fail to make this crucial distinction. They think the same tricks or tips for restaurants, doctors, or pest control will work for contractor SEO. Remember, different industries have different priorities and goals. What works for one company in another industry may not work for your concrete company.
If you have a concrete business website, but it’s not attracting visitors, contact 51 Blocks to help you plan and execute concrete contractors’ SEO strategies that bring the desired results. We’ve spent over a decade honing our methods and improving our tactics to continuously provide you with the best concrete SEO services.
SEO for concrete contractors can put you right in from of potential clients. It could be homeowners, small businesses, and even big companies looking for help with a construction project. A lot of them start their search for the best local concrete contractors on Google. If your website doesn’t appear top or on the first page in search rankings, chances are pretty slim that your concrete customers will ever find your contracting business in a search result.
Optimizing your website for search terms like “best concrete contractor near me” or “home improvement contractors” is essential. Fortunately, 51 Blocks marketing professionals can help you rank higher for these and other high-performing keywords in the construction industry. Our online marketing techniques take an individualized approach to concrete contractors, focusing on your city or town and your specific website, whether it’s built on WordPress or Squarespace.
51 Blocks digital marketing professionals have the experience and expertise necessary to help you rank higher on Google and other search engines and generate qualified leads for your contracting business. In addition to optimizing your contractor websites, we also help with social media management, online reputation management and link building to improve your website’s rankings and attract more visitors.
As a concrete business owner, you’d want to make sure you do the following to improve search success.
Google My Business (GMB) is one of the most powerful tools for any local business, let alone a concrete contractor. GMB allows customers in your service area to find your company name, address, phone number, hours of operation, directions, reviews, and even photos. It’s essentially a free directory listing with the bonus of appearing in Google Maps and Google Search.
Ensure your NAP (name, address, phone number) information is accurate and up-to-date. You should also include as much detailed information about your business as possible, such as services offered, areas served, and payment methods accepted.
Another important ranking factor in local SEO is online reviews. Google considers online reviews when determining where to rank businesses in the Local Pack. The Local Pack is the map listing that appears at the top of the first page of Google search results. It usually includes three businesses and sometimes a fourth if there’s room.
To increase your chances of appearing in the Local Pack, try to get as many positive online reviews as possible from past customers. The more 5-star reviews you have, the better. You can also try asking customers to leave reviews on popular sites like Yelp and Angie’s List.
A citation is any online mention of your concrete business, usually on a directory or review site. Sources help Google verify that your business exists and its location. They also provide valuable link-building opportunities.
To build citations, start by claiming your listing on popular directories like Yelp, Angie’s List, and the Better Business Bureau. You can also submit your business to niche-specific directories. For example, if you have a concrete company specializing in stamped concrete, you could offer your business to the Stamped Concrete Directory.
Make sure your NAP information is consistent across all citations. Inconsistent NAP information can hurt your chances of ranking in the Local Pack.
Invest in SEO for concrete contractors that generate tangible results – more traffic and bookings. We can help you craft a winning SEO strategy that establishes your concrete company as a leader. Our robust SEO strategies include local SEO, content creation, Google My Business optimization, link building, and review management. Our SEO campaigns are measurable, and we’ll provide monthly reports to track keyword performance in Google search results.
Call 303-900-9119 to speak to our SEO experts.