A Comprehensive Guide That Will Help You Achieve Results!
Businesses use content marketing to strategically place themselves online to attract a targeted audience. Ultimately, content marketing drives profitability while enhancing the customer experience.
Why is content marketing vitally important for a business to succeed in today’s digital world?
Content is curated consumable information that is shared with a very specific target audience. The ultimate goal for content marketing is to enhance the lives of the end user.
Content marketing is the strategy used to promote branding through awareness. It provides a bridge to connect the brand with the target audience.
Businesses use various content platforms for marketing their product. The digital era has reversed the interaction between an entrepreneur and the customer. In the past, marketing was done mainly through belly-to-belly. That human element has been replaced by virtual methods of obtaining and retaining customers.
Did you know that 84% of consumers expect content to be
entertaining and valuable?
It takes a certain skill, knowledge-base, and expertise to effectively market content in a way that has an impact. We will break down and unpack each element of content marketing, so you have an overall basic understanding.
Your content will either build up or tear down your business. It helps to have insight into things that you should not do when it comes to content marketing.
How will you know what to market if you don’t have a target audience? Your content should be target-specific, or you will lose your readers. Your investment of time and money will be lost.
○ Contain researched keywords.
○ Have a good readability score.
○ Be free of grammatical errors and plagiarism.
○ Be formatted with appropriate headings.
Content can be used over and over again. Rewriting, dividing, or rebuilding your content are ways to reinvest in information you have used before. By doing this, you are extending the life of something you have already created and saving money by doing it.
Now that we have covered a few of the ‘don'ts’ of content marketing, we will give you some great tips on how to be at the top of your game!
Blogs are the highest trending form of content for promoting your brand. Did you know businesses that have blogs will see an increase of 55% more visitors? Your SEO rankings will be higher while bringing in more traffic.
The Quartz Curve was developed to rank the performance of the word count in content. It determined that long-form content (over 800 words) not only ranked higher but had more reader engagement.
We live in an instant gratification culture and media delivers quick content. Video and podcasts offer something that written content doesn’t; an emotional connection. The downside to video and podcasts is that Google does not rank them very high.
According to Neil Patel, “video content increases purchase intent by 97% and brand association by 139%.”
The upside of adding video and podcasts to your content is you can create more content that is of value in less time.
Content marketing and email go hand-in-hand in building a following with a target audience. Email is an easy way to send and share content. Email is an ideal channel to market through because people give their permission to receive your emails.
○ Have purpose and value for the target audience.
○ Not feel spammy.
○ Include a call-to-action.
○ Reflect a personal approach.
MarketingSherpa reported that 79% of marketing leads fail to convert. This is because those leads are not nurtured.
Having a strategically planned way to get your leads to convert is done through a nurturing/drip campaign. A series of email messages that are prewritten with a personal touch is sent to leads. This develops “like-know-trust” and moves your leads towards buying.
Google definitely has a preference for long-form content, but social media communities prefer and support short-form content. This is because short-form integrates much easier with social media.
Content that you have previously used can be rewritten and reused. There will always be a demand for information on that same topic. Pulling it back out and breathing new life into it allows you to build more content and expand on the topic.
Surprisingly, a lot of content that is on the web is duplicated. Search engines group the duplicated content into clusters. Although Google has the right to slap penalties on websites for duplication, this only applies if the content is excessively copied with the intent of not rewriting or repurposing it. When you repurpose (rewrite) content, you do not violate Google because of the fact you are doing it to increase your brand awareness.
Don’t have the time or energy to create good content? We can help with that.
When you look at the statistical information on content marketing, you can get an idea of what works and does not work. The mistakes and successes of other marketers provide you with valuable information.
Content marketing platforms are designed to strategically implement how your content will be produced, distributed, and measured. Additionally, your marketing campaigns will be optimized and leveraged in such a way to bring the consumer closer to you.
○ Zoom in/out
○ Pan left/right
○ Varied angling
○ Cinematic feel
○ Ton of templates
Your content reflects your brand, and because of this, you must ensure that you are marketing content that is worthy and valuable. Everything from a blog to tweets must have quality, be distributed at the right time, engage and attract consumers, and be measured.
Content marketing is an investment in growing your business. To protect your investment, having a dedicated person to handle marketing your content is vitally important.
Good quality content and marketing should work for you instead of you working it! Contact us to get started on your content marketing today!