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Conversion Tracking (Goal Setup in GA) per goal
Local SEO is primarily focused on Google My Business. Think of this as a second point of offsite conversion and a powerful tool when it comes to local SEO. It can drive traffic to the site or be utilized on its own. The following tasks are should be revisted often and be used to build local visibility.
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Technical SEO is a mixture of creating a solid foundation with keywords then building upon that by way of schema markup or asset optimization which appeals to the spiders that crawl the site.
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HIGH