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Conversion Tracking (Goal Setup in GA) per goal
Local SEO is primarily focused on Google My Business. Think of this as a second point of offsite conversion and a powerful tool when it comes to local SEO. It can drive traffic to the site or be utilized on its own. The following tasks are should be revisted often and be used to build local visibility.
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Technical SEO is a mixture of creating a solid foundation with keywords then building upon that by way of schema markup or asset optimization which appeals to the spiders that crawl the site.
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HIGH
Conversion Rate Optimization is an ongoing audit, test, and measurement strategy that is in place to ensure more users make their way deeper in the funnel to convert.
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QUARTERLY
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Testimonials (video or Google/FB/Yelp Reviews)
HIGH
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Content is one of the most important factors when it comes to how well a page is going to rank and engage the audience. Below are vairous best practices and audit tasks that will ensure you’re effectively building content with a purpose.
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EXPERT
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Onpage optimization is essential in improving engagement on a specific page as well as increasing UX and the conversion funnel. Additionally, some of these tasks will allow the site to reach a wider audience by appealing to Google’s best practices for copy.
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HIGH
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Having a fast performing website that follows all the latest best practices is important to not only rank higher and have a high conversion rate, it’s also important to give your users a fast and enjoyable user experience. Some of the items on this list are easy to do within WordPress and some would need some more technical skills but these would pave the foundation towards making sure your website follows the key best practices and is optimized for your customers and Google.
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