Partnering with a white label SEO provider is a big step towards expanding your agency's capabilities. This partnership will allow you to grow your client base and offer more digital marketing services without increasing the number of people on your team.
However, you can't just choose any white label agency. It's essential to understand what features are included in each package to ensure you're getting a good deal on the services you purchase.
This guide provides a closer look at seven of the best white label SEO providers in the realm of digital marketing. We did the research for you so you can easily find the company that best suits your needs.
51Blocks is the #1 white label SEO provider because of its ROI-focused reporting, transparent brand management, and education-based services. They communicate with your clients, starting with a kickoff call, then continue with daily management updates to keep everyone well informed about the results.
They rely on a four-category approach to customize a new strategy for every client. The approaches revolve around:
- Local SEO
- Technical SEO
- Conversion Rate Optimization
They make it possible for your company to boost its marketability without hiring new employees to increase its online visibility. 51Blocks offers reports, reselling, and audits for reasonable prices with access to most of the essential features built into the package price.
Every SEO partner receives personalized attention and a custom plan that suits their needs. The biggest benefits of choosing 51Blocks over other white label SEO providers include:
- No contracts
- No partnership fees
- No client minimum
- Full-client facing team
- Free sales training and material
- Free white label reports
- Free 90-day sales roadmap
For the price you pay, you get way more than any other white label provider. You're staffed with an entire team including a sales lead, manager, director of strategy, writers, and others for the equivalent of $45-$90/hr, as opposed to a $340,000 yearly salary for additional in-house members that would need to be hired and trained for each position.
And there are no additional fees, which is a huge benefit over other white label agencies that tack on extra charges.
Overall, you can expect the largest team for the best price and no additional fees with 51blocks. Is it possible to get a better deal than this?
Seoreseller makes reselling wholesale easy by selling pre-made SEO packages and bundles on a month-to-month retainer to digital marketing agencies.
The monthly service provides you with a real-time SEO reporting dashboard for visibility of performance with simplified information from Google platforms. Your monthly report is sent to you by your account manager to showcase to your clients all the information acquired through your selected package.
There are three packages to choose from:
- Plus- Entry-level workflow including an audit, technical and content optimization, and monthly link building and reporting
- Premium- The most popular service with additional keywords, on-page hygiene, and keystone content generation
- Prime- The most comprehensive workflow with increased keyword inclusion and advanced optimization along with the features of the premium plan
However, all packages focus on:
- Client reporting
- Account management
- Proposals and audits
- Product development
- Task delegation
- SEO expertise
Seoreseller also offers centralized client onboarding and reporting with refined technology and support to simplify your campaign fulfillment. The account managers will work with you on client migration to integrate campaigns from previous providers.
Standard monthly pricing package margins for their service are visible, but full access to package fees is available when you make an account for free on the website and request an estimate for your service quote.
Overall, Seoreseller acts as an extension of your team to make your client's projects a success. Once you have found the right package for your brand, you can sign up without additional fees and get the extra help you need.
3. White Label SEO
White Label Marketing aims to improve your business through content production and keyword analysis. They provide access to sales training documents and an easy-to-use control panel with keyword research tools and niche keyword finder. Their focus in digital marketing is promoting brands and products through social media analysis and boosting organic SEO by creating successful website content.
The service includes four basic functions for conducting business:
- Control panel
- High profitability
- No client contact
- Tracking results
All of White Label Marketing's services are top-notch, including:
- Keyword search
- Page tests
- Unique articles
- Articles submitted
- Backlink analysis
- Local citations
- Links published
- On-page optimization
- Social signals
- Keyword tracker
Their Facebook Ads service is particularly worth noting. It will boost your advertising campaign on this mega social media platform and provide access to statistics and other ongoing campaigns to identify your place in the market.
The creation packages include specialization in each website content type depending on the needs of your business. Pricing is dictated by keyword groups rather than the number of targeted phrases, which most other companies base their pricing on. Keyword groups consist of a variety of related or similar phrases, giving clients a better rate while allowing them to remain competitive.
4. White Label SEO Firm
The White Label SEO Firm focuses on developing fast and effective strategies to increase search engine ranking for all niches in even the largest metropolitan areas. This team wants to increase your sales and grow your agency by giving you access to the best management tools. You can easily control your SEO campaign by ordering what you need when you need it or by purchasing a package deal.
Some core white-label features include:
- Agency bulk writing
- Web page content
- Press release content
- GEO page content
- SILO page content writing
- GMB page optimization
- Website page optimization
- Schema code creation
Pricing is transparent and dictated by the package that you purchase. The package prices and sale prices include:
- Basic- $389/month for lower population areas under 200,000 and low competition niches. This can sell for up to $999/month.
- Intermediate- $579/ month for medium population areas, around 500,000 and mid-competition niches. This can sell for up to $1499/month.
- High-level- $829/month for higher population areas and competitive niches. This can sell for up to $2,500/month.
- Custom DFY- This is priced per quote a month for the highest populated areas and/or the most competitive niches. This can sell for up to $5,000/month.
5. White Label SEO Lab
White Label SEO Lab focuses on helping you acquire new clients and improving your profitability without overhead costs. The SEO reseller program and website audit help you avoid bringing on more staff to grow your brand. You can take advantage of the team's project managers, SEO marketing specialists, and web designers to open up new means of revenue while staying ahead of competitors.
White Label SEO services include:
- Link building
- On-page optimization
- Keyword search
- SEO audits
- Content strategy
- Paid media management
Their services allow your brand to grow in the following areas:
- Client and SEO reporting
- Project management
- Proposals and audits
- Fast turnaround time
- Seamless product launch
White Label SEO Lab's emphasis on client management processes and results-driven SEO services help your business grow. You get a full team that manages content production and operations so you can focus on boosting sales and leads without additional fees beyond the scope of what your chosen content package includes.
They provide a free website audit and pre-packaged solutions with the option to create a fully-customized solution to meet your needs. Each package has various features and offerings that meet different pricing criteria. If you want to find out more about pricing options, book your free call to receive a quote.
6. The Hoth
Hoth is an acronym for Hittem Over the Head to emphasize the company's priority to stand out among service providers that offer poor support. Their main focus is to help agencies and consultants resell the offered service product while retaining the ability to provide discounts on bulk orders for large customers.
Features offered by The Hoth include:
- Client organizer
- Bulk buyer bonuses
- White-label reports
- Campaign dashboard
Services from The Hoth include an order portal containing projects, campaigns, reports, and statuses alongside on-site auditing, SEMRush data, and an order API. Reports come in various formats but are never branded with taglines, logos, or phone numbers to keep the label 100% private.
The Hoth helps any digital media marketing company boost its product lineup so it doesn't have to add more employees. They offer a variety of white-label service packages that cater to every type of client. Some of the SEO packages include:
- HothX- Managed SEO service starting at $500/month plus $250 setup fee
- HothRankTracker- SEO rank tracking software anywhere between $15-$375
- HothWeb Copy- High-quality content writing starting at $60
The packages come with customizable options that will influence the price of each order. They also offer a special credit bonus on top of wholesale prices that can be used towards their service when you sign up for their bulk buyer's club.
Partnering with Vendasta offers a wide range of services to help you provide digital solutions to local businesses. Their software is built for marketing service providers with clients that need a complete rebrand.
- Full-service on-site and offsite custom SEO
- Code edits
- Link building
They have several package services to choose from geared towards three main business types:
- The Monthly Startup includes one team member seat, unlimited business app users, five local business online toolkits, five snapshot reports a month, and 2,500 emails are sent a month
- The Growth includes ten team member seats, unlimited business app users, 75 local business online toolkits, 75 snapshot reports a month, and 50,000 emails are sent a month
- The Scale includes 15 team member seats, unlimited business app users, 125 local business online toolkits, 125 snapshot reports a month, and 100,000 emails are sent a month
The service packages include the option to pay on a monthly, 1-year, 2-year, and 3-year basis. The monthly-based packages include:
- The Monthly Startup is $97/month with no annual commitment. This is for new businesses interested in gaining and retaining new clients
- The Growth option is $575/month plus a $750 onboarding fee with a 12-month contract. This helps an established business grow its brand
- The Scale option is $1,150/month plus a $1,500 onboarding fee and a 12-month contract. This is intended for pros to provide an end-to-end commerce platform with tools a team needs to work effectively
Sign up for a free 14-day trial to test out some of the available products and services.
Deciding Who to Hire
Hiring a White Label SEO digital marketing agency will provide the necessary resources to help you drive the results your clients expect from an agency. You will scale your company while minimizing the time, staff, and effort required for quality results.
All of these White Label SEO companies offer unique features, but 51Blocks offers the most comprehensive service without additional fees and contracts for using their services. Consider the service package deals and the price points of each agency before deciding which offers the best plan for your business.