The Best Practices for Reselling White Label SEO [2023]

The Best Practices for Reselling White Label SEO [2023]

If your business is generating and executing effective digital marketing strategies for brands, you know there are myriad elements to manage in an internet ad campaign before you even start factoring in search engine optimization. It takes an entire team to successfully manage a large-scale search engine optimization campaign, and many companies don’t have the resources to add a full SEO department to their rosters.

Rather than adding the complex, ever-changing world of SEO to their already-full plates, many digital marketing agencies choose to farm out their clients’ search engine optimization needs to white label SEO firms. These firms offer full-service packages of search engine optimization best practices for your clients, provided under your name and allowing you to keep your focus on the aspects of digital marketing your company excels at.

Keep reading for an in-depth look at the ins and outs of reselling white label SEO, including the current best practices in search engine optimization and what to look for when choosing a firm to work with.

What Do White Label SEO Firms Do?

Digital advertising is a multi-billion dollar industry, with many different angles and strategies for companies to specialize in. It makes sense for an agency to hire out the work they aren’t familiar with rather than spending resources to create departments for every facet of internet advertising. That’s where white label SEO firms come in.

The primary function of a white label SEO firm is to provide targeted and in-depth search engine optimization services for the clients of major marketing agencies. These marketing agencies are free to resell these SEO services to their clients under their own company name, without having to dedicate time or resources to conduct the SEO within the company. 

The client ends up with impeccably optimized content delivered by experts in the field, and the digital marketing agency gets to keep focusing on its own specific areas of expertise.

White Label SEO Reselling: The Best Practices to Look For

Like any other industry, white label SEO firms vary greatly in terms of culture, operation, and the types of services they offer. While it’s common among most firms to split their SEO services into different packages clients can purchase depending on their needs, the variety and content of those packages will differ from company to company. 

For example, a smaller white label SEO firm might have more limited packages to choose from but also may take a more tailored and individualized approach to each client. On the other hand, if your client (the one you are purchasing SEO services for) has a diverse range of needs, you may be better off going with a larger white label firm that can handle completing many different types of SEO at once.

While individual firms are unique in their own ways, most packages they offer will contain similar services based on the current best practices in search engine optimization. Here’s a run-down of some of the services you should look for as best practices from a high-quality white label SEO firm.

In-Depth Keyword Research

At the start of any SEO campaign worth its salt, keyword research is focused on unlocking the most common words customers type into search engines when looking for products or services similar to those offered by the client. The goal of keyword research is to discover the best words and phrases to incorporate into your client’s web content to make their website rank higher in search engine result pages (SERPs).

Site Creation and Optimization

Having figured out the top keywords that will drive more traffic to your client’s webpage, the next step for the white label SEO firm is to use those keywords to optimize the website on a structural level. This means editing page headings, URLs, metadata, and images to incorporate the words uncovered through keyword research.

Content Creation

If the white label SEO package you select includes content creation, the firm you’ve hired will typically tackle this step after they finish redesigning your client’s website to incorporate important keywords. 

Adding content to your client’s website that is informative, well-written, and one-of-a-kind will increase the amount of time customers spend on your client’s website. It will also drive more traffic to the site thanks to the inclusion of additional keywords and phrases. Shareable blogs, interesting recipes, and location-based service pages are all examples of content a white label SEO firm might create for your client.

Off-Page Tactics

Once your client’s webpage has been optimized from the bones outward, the firm will turn its attention to off-page SEO tactics such as backlinks, pay-per-click campaigns, and social media marketing. Many firms offer service packages that include search engine optimized social media content as part of their off-page SEO strategy.

Keyword Tracking

One of the most important aspects of managing an SEO campaign is continuing to monitor the impact and success of the campaign after its initial launch. Higher-end white label SEO firms will offer this service for your clients, double-checking the performance of the various keywords and making necessary adjustments as they arise. 

It can take anywhere from six months to a year for an SEO campaign to really pay off, so choosing a firm that offers maintenance and keyword tracking services is important to the overall success of the endeavor.

Find the Right White Label SEO Reseller

When contracting with a white label SEO reseller, many digital marketing companies make the mistake of hiring a firm without enough information. You need a clear understanding of clients’ needs and a dedicated strategy with clear goals in place. Jumping into a contract without thinking through all the steps can lead to a dissatisfying return on investment and disappointed clients.

Build up a relationship with your chosen firm first, and develop a clear understanding of the different packages and services they have available. That way, you’ll be better equipped to resell those services to your clients, with a greater likelihood that everyone will have their needs met by the bargain.


About The Author

Brittany Filori
Brittany Filori

Brittany is an accomplished COO & current CEO of 51Blocks who has written 3 digital marketing books including White Label Digital Marketing: How to Effectively Scale Your Agency for Time & Financial Freedom. Brittany is an expert on how agency owners can remove themselves from the day-to-day operations and focus on selling to scale. She helped create The Just Sell Method™ which has helped 300+ partners grow their book of clients and become more profitable with their own digital marketing agency. Brittany is passionate about leadership, operations, and agency growth.

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