Brand building is an important part of developing a recognizable company. Whether you are a small, local eatery, a major manufacturer, or a service provider – chances are high that the majority of your potential customers will Google search you before they invest in you.
In today’s world, modern technology has made it possible for millions of people to have instant access to the internet. Smartphones, laptops, and tablets provide potential customers with immediate answers to any of their queries.
Launch a Brand, Not Just a Product
Years ago, a carefully built business plan was perhaps the most important step in developing a profitable company. These plans focused on revenues, expenses, profits, and perhaps advertisement strategies. Today, a business plan is simply not enough.
If you want your business to survive in today’s world, you need to have a “brand plan” instead. At the end of the day, you may provide a great product or service – but if your company does have value with customers, it will not last. Why? Because people trust in the brands they know. When your brand connects and resonates with people, even your products will mean more.
Brand recognition also helps your business to withstand economic hardships and fluctuations in marketing trends because people tend to trust what they know. When customers are choosing between you and a brand they are unfamiliar with, it increases the likelihood that they will choose your product instead. In fact, if your customers trust your brand, they are more likely to purchase your product or service even if there are cheaper versions available to them. This also encourages more backlinks and referrals from other industry experts who recognize your brand, helping to reach their customers as well.
Building a brand does not only help build your clientele, however. It also helps your staff to stay on target. When you establish a brand, you inherently create a value system and a mission. After all, your brand has a reputation and everyone who employs you or purchases your products have expectations your staff must live up to. Clear brand strategies helps to motivate your employees and give them goals to live up to.
Big Brands – Bigger Rewards
Online marketing plans often include social media and search engine optimization (SEO) strategies. From Google to Facebook, digital ads and links provide businesses with an additional profit avenue.
However, 2018 has been a big year for change when it comes to digital marketing.
- In January, Mark Zuckerberg announced that Facebook would transition from “bringing the world closer together” to “helping you have more meaningful and relevant social interactions”. To do this, Facebook’s newsfeed will show more personal posts and fewer brand and publisher posts. What this translates to is that popular Facebook pages, like those of big brands or celebrities, will continue to do well. Unknown brands, however, will grow more obsolete.
- In March, Google announced that the core algorithm would undergo another update. This update will focus on higher rankings for quality sites. (Tons of factors affect your site’s determined quality. This includes load times, original content, errors, backlinks and much more.) While this may not seem like a big deal, many factors that affect your quality are not developed overnight. Digital marketing strategies take time before the benefits can be reaped.
Google rankings can be tricky. Not only do they take a lot of different things into consideration, but Google also punishes those who violate or abuse their policies. Blackhat marketing, for example, can quickly result in Google sanctions. For well-known brands, their recovery can be quick. However, for unknown brands – it can take weeks to months just to recover your previous ranking.
Build Your Brand with Help from 51Blocks
At 51Blocks, our professionals truly understand the nuances of digital marketing and the vital role brand building plays. Your brand should be the umbrella under which all of your products or services sit. All of your marketing metrics and key performance indicators (KPIs) should be derived from your overarching brand plan. Even your marketing strategy should convey the message your brand tries to promote. After all, you want your brand’s message to resonate with your clientele.
Brand building and digital marketing campaigning are not instantaneous customer magnets. They take careful management, evaluation, and analysis. While your core brand message should remain the same to establish strong bonds with your customers, honing your marketing to relay this can be difficult.
If Google rankings, marketing, and brand building are not your strong suit – leave it to the experts! At 51Blocks, we work with you to ensure your marketing campaign conveys your brand’s message. As experts in digital marketing, search engine optimization (SEO), website development and analytics, the professionals at 51Blocks excel at brand building.
Contact us today to learn more about how we can help you build your brand, enhance your marketing campaign, and grow your business.