Regardless of the nature of your business, retaining your client base is incredibly important to scaling your operations. From exceptional customer service to optimal engagement solutions, this calls your attention to various aspects at once.
Fortunately, designing for these factors can become more comfortable if you have the right tools on hand. Through purpose-built software as a service (SaaS) products, you can establish a strong connection with your audience, leading to long-lasting business opportunities.
Here’s a lowdown on 5 SaaS products that work like a charm for client retention to help you make the most out of these solutions.
Founded in 2001, MailChimp is an email marketing SaaS solution that helps you connect with your audience through captivating emails. Whether you want your clients to receive informative newsletters or lucrative discount offerings, using MailChimp can help you disseminate this information through a few simple clicks.
With MailChimp, you can dispatch your emails through the use of customized templates and customer touchpoints. Whether you are trying to enroll important notifications to everyone or planning to introduce new products to older clients, the tool can effortlessly simplify the process.
One of MailChimp's best parts is its intuitive interface, which allows you to design appealing emails without intensive manual efforts. The solution is available at various price points, which makes it accessible for budding startups and established corporations alike.
Established in 1999, SurveyMonkey is a survey creation software that allows you to create engaging surveys. By using this tool, you can get firsthand opinions from your clients on your service quality, product experience, and overall solutions.
By leveraging the products offered by SurveyMonkey, you can get a direct line to your clients’ thoughts about your business and its offered services. You can then use this data to finetune your offerings, remove underwhelming products, and even introduce new solutions.
This makes sure that you can improve your services following your client feedback. As a result, your audience can see that you actively meet their demands and keep up with their expectations. This works wonders with client retention on multiple aspects.
Founded in 1999, SalesForce is one of the biggest providers of customer relationship management (CRM) solutions. Along with operating multiple SaaS products, the company is also known for the high-profile acquisition of business communication platform Slack.
SalesForce can help you streamline your customer communication and product analytics on multiple levels. Through the company’s solutions, your team can easily pay attention to pressure points such as response times and complaint management.
Since the firm’s modern solutions are cloud-based, they don’t call for extensive investment in infrastructure from your firm. As a result, its product offering helps you with closing new sales and supports you in retaining existing clients with the utmost efficiency. It is one of the many reasons why SalesForce is a top choice for several industries.
If you want to go a step ahead in your availability for your customers, ZenDesk is an excellent SaaS product in that regard. Founded in 2007, ZenDesk deploys front-end customer communication solutions such as live chat and support ticket creation from your website.
These solutions ensure that your customers have a reliable way to reach out to you for instant help and detailed support alike. This establishes your dependability to your clients and makes sure that your services are known for their ready availability.
ZenDesk is also available in multiple product offerings, which allows you to pick and choose its integration on your website and CRM software. This helps you with retaining your existing clients while also improving your solutions for a growing audience base.
5. Sprout Social
Founded in 2010, Sprout Social is a SaaS solution that’s focused on social media communication. If you want to use the power of SaaS in more than conventional business processes, this brand will not disappoint.
Through Sprout Social, you can keep your existing social media followers and clients informed on your company’s developments, offerings, and plans for the future. You can also use the analytical data to go beyond this step and learn how to capture your audience’s attention further. Along with crafting new marketing strategies, it also helps you retain your clients’ interest in your products.
Sprout Social is easily deployed, which makes it an accessible solution for businesses of all types. When you utilize this suite of services with other engagement-based products, it can easily take your operations to the next level.
Through the use of these SaaS products, your business can surpass the challenges that crop up in the form of emerging competitors and evolving audience sentiment. As a result, you can keep up with your industry's demands and continue to meet your audience’s expectations.