Effective digital marketing is important to have across all channels of a brand. This includes social, website, and blog sites. Working with a white label partner such as 51 blocks will allow brands to increase their brand recognition. This is in large part due to the effective account management that 51 Blocks provide to you and your clients.
51 Blocks offers clients direct communication through all aspects of their tailored strategies. This includes a 24-hour turnaround on any client related questions or concerns that may arise. The communication can be done via phone, email or directly. This can be decided by the client.
51 Blocks offers an assigned account manager that will help to set up the services needed and then be available throughout the entire process to help answer any questions, concerns or add services to your plan. Effective account management has been the cornerstone to our business and has allowed for customer retention as a result.
When your customers are delivered any communication measures be it emails or reports, 51 Blocks makes sure to have your name attached to the messaging. This can help to create quality brand reputation and validity. When conducting customer feedback studies, it is mentioned that customers take more credence to branded messages than non-branded messaging. The account management team will work with you in order to make sure that you have an effective branding that comes across clear, concise and ready to publish.
51 Blocks offers quality SEO packages for companies to achieve the highest SEO rankings as possible. The packages include the following:
Effective keywords are a necessity for every brand’s SEO. The keywords can be researched in sites such as Google AdWords and then placed on tags, metatags, headlines, titles, and throughout the content found on social media sites, websites and printed advertising material. Placing effective keywords will help to increase the company’s SEO ranking.
We aren’t just talking about “plug and go” blogs. Blogging should be treated as strategically as any other avenue of brand content development. Blogs should be placed in order to capture readers attention as well as give effective information that is related back to the brand. Blogs should be updated at the bare minimum weekly; if not daily in order to stay relevant. Blogs are a great way for companies to cross-promote their brand onto other sites. This is seen a lot on social media sites. Companies often post their daily blogs onto their Facebook and LinkedIn pages, for instance. 51 Blocks will help companies create effective blog content and SEO practices to generate the most brand recognition.
With billions of people from around the globe making use of some form of social media each day, it’s imperative for brands to have a social media presence. This includes, once again, having updated and quality content included in order to create the most engagement. Gone are the days of companies just strictly posting advertisements; social strategy is now used in order to gain more followers which help with the brand build. Some of the most popular social media sites for brands to be placed on are Facebook, Instagram, Twitter, and YouTube. There is a myriad of ways that companies can try to increase their page following and engagement. These include:
Implementing social media advertisements. These can be set up to be seen by specific demographics (ones that are most connected to the items or service you’re selling). Social media advertising can be created to help with building followers, they can be used to direct visitors to a brand website, or to solely increase engagement numbers. Social advertising is wildly popular on sites such as Facebook and has created growth for companies across the globe. More social sites have followed this trend and offer companies the chance to purchase advertising in order to increase their brand awareness.
These include creative posts, informative articles, and stories that pull on the heartstrings. Anytime a visitor “likes”, comments or shares your posts, this will help to increase brand awareness. The rule of thumb with social media posts is to be sure to have the content be a mix of informative, humorous and emotional in nature. Therefore, you will see, for example, posts that have gone viral to consist of one of these three; the most popular being humor or pulling on the heartstrings. These are three tactics that have been tried and true to evoke the most increase in engagement on any of the social media sites.
As the known notion in advertising goes, the best method is word-of-mouth.
When brands research and then reach out to social media influencers, this can help to build their brand awareness tremendously. Social media influencers consist of celebrities as well as people who have built a large enough following to evoke influence. Brands will sometimes offer social media influencers payment in exchange for their brand to be mentioned by the influencer.
51 Blocks will work with each company to create an effective social media plan to help increase brand growth.
When companies find opportunities to place their brand website or social site links onto other sites, this will greatly help their SEO ranking. For example, if you visit another blog site and comment on the blog, a company can include their website link within the message. This is termed a backlink and is an effective way to build brand recognition.
This should go without saying but is often overlooked. All brand information across the web should consist of accurate company information. This includes the company name, address and phone number. Having outdated or incorrect information (misspellings, outdated address, etc.) can result in your company brand not showing up on any search engine results. 51 Blocks will make sure that companies are listed on online registries correctly and are showing up on search engine results.
Should there be a need, 51 Blocks offers companies sales assistance. This includes creating tailored branded proposals, templates and strategies to create effective sales leads.
In order to have effective account management, there first needs to be concise communication in place between the client and the white label partner. Clients should outline their direct needs for their brand. An account manager will outline all the services available via a tailor-made sales proposal. This will include all the services, pricing and time allotment that is decided between the client and partner. Account managers should be available for their clients with ongoing communication. This includes any questions, concerns that clients (or their clients) run into. Account managers should stay updated on client growth in order to make suggestions or changes needed. They should be available to their clients from start to finish of the contract. 51 Blocks offers quality account management and prides itself in our client retention we have received throughout the years. This has to do with the quality of the client and partner relationships.
No matter what your companies’ digital needs are, 51 Blocks is ready to work with you to help increase your brand awareness and company growth. Contact us today to get started!