Welcome to the Digital Power Hour Presented by 51Blocks!
In our inaugural episode, we discuss the ways we help businesses grow and scale. Listen here!
Scaling Your Business Quickly and Effectively with a White Label Partner
It is important to understand the basics of scaling your business and working successfully with white label partners. This podcast goes over some helpful tips to make sure, as a young agency, you are providing professional and valuable services to important clients.
There are many challenges that businesses face, especially as a new marketing agency, when it comes to properly growing your business. Education, as always, is the first step to success. We cover how to properly scale your business by managing clients effectively, channeling together, integrating white label partners seamlessly with your business, and the benefits of sticking to the plan.
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Managing Clients Effectively While Growing
Properly managing client relationships is a crucial part of maintaining and fostering trust – every mistake is a lost opportunity. The last thing you want to do is come in with a new client and have minimal information, always know your business and what you are offering to the client!
Be able to answer any kind of question they ask being as detailed and professional as possible so they feel like working with you is a very safe thing to do. Uncertainty is never an attractive trait when communicating with others in your industry, white label partners should be as well informed as anyone else.
Another important step is to stay engaged with clients, even if they don’t contact you with questions or concerns, reach out every once and awhile to check in and make sure all their needs are met. Even if your white label partner has primarily taken over, the client still wants to hear from the first people they signed with to feel secure.
Using shared inboxes can be an excellent way to keep everyone on the same page in a professional way. As a white label partner or marketing agency you want to have a game plan, a process on how your teams handle things.
Many teams get overwhelmed and need to take a step back, then create a process to follow in the future – numeric steps to go by each time. It’s always a great idea to create a list of deliverables for a client to work off of, so they get everything they are asking for.
Always prepare a white label partner by giving them the information they need about a new client, not just the statistics but also who they are. Include information about personality and preferences so they know how to act with the client. When a white label partner goes in with a client and is lacking information, it can lead to them feeling like the original company didn’t care about them or that the new white label partner is unprepared. This can be detrimental to client retention.
Talk value right away with clients. It’s far easier to talk numbers at the beginning than halfway through. Clients appreciate openness and honesty when discussing things like KPI and CPC. It’s important to remain available. Always try and check in with your clients. Even if they never respond, it’s proof you’ve been reaching out to communicate with them.
Reputation is everything in the marketing industry, besides it’s far more cost effective to keep existing customers than to create new bonds with new clients. Treat everyone as individuals and keep in mind many of these small businesses are sustaining people’s livelihoods and deserve to be treated as such.
Make sure the white label sales are being handled properly, passionate salespeople do far better than one running on autopilot. Educating them about the products and services they are offering is best, you can sell without knowing much but you won’t sell effectively without knowing the business models.
How Different Channels Work Together
There are a lot of pieces that go into having a variety of avenues come together and work properly. When working with SEO (search engine optimization) and KPI (key performance indicators) finding the right things to bring it together really comes down to PPC (pay per click) and value.
A big mistake many companies make is focusing too much on targeting the wrong areas of business. Remember, you aren’t here to get other companies to notice. You are trying to establish a credible relationship with your website users.
To keep this relationship healthy, remember the importance of quality content versus cramming SEO keywords into your pages. Present things on your site your users are legitimately interested in. Make yourself aware of user psychology, this can be as detailed as the color of a button or any other point on the website that may seem minuscule but is actually very important.
Although changes like that may seem small, it can be the difference between an exit and a conversion for your site users. Targeting the correct demographic is crucial because the last thing you want is the wrong people coming to your website and backing right out.
Making sure that the main page customers are landing on is exactly what they are looking for is vital. They need to feel like they are in the right place to get their questions answered immediately. A dilemma that you as a marketing agency or white label partner can face is not always communicating effectively with clients right away about SEO.
For example, a client emails you that they are upset because when they searched for the keyword Joseph (their companies name is Joseph’s Shop) nothing came up. You will now have to explain that this is not the kind of keyword that will attract future clients. This incident could have been avoided if they had been educated about keywords from the beginning.
Integrating a White Label Team Into Your Business
Communication is key. Early on, it’s important to establish how conflicts will be resolved. Will you work within our system? Will we work within yours? It’s important to teach your white label partners how you deal with irate clients when a conflict arises. No matter who is solving the problem, it is important that the client feels they are being taken seriously and the situation has been quickly resolved.
You want to make it clear to the client that everything is being handled properly and professionally by the team, and that the fulfillment team is looped into every step of the process. The client is paying money so they don’t have to deal with the stresses of marketing their business, and the last thing you want is for them to feel the need to take matters into their own hands.
By setting expectations right away you will be able to avoid this problem entirely and your client will feel more at ease and hands-off about the whole thing.
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