For companies to grow effectively, they need to have quality ways to advertise their brand. Digital marketing is one avenue brands need to pay attention to in order to garner brand recognition and growth. 51Blocks is a company that will provide professional and effective SEO and digital marketing services that help to increase brand recognition.
To better understand what 51 Blocks can do for you, brands should know what our services consist of. Our SEO services include keyword research, backlinking, online registries, website content build, quality blog postings via WordPress, and more. In addition, we offer website development, email campaigns, social media strategy, and account management.
Keyword Research
51 Blocks will work with clients to tailor the best keyword research strategy. We will use both industries standout keywords as well as unique brand keywords each client implements the most. These keywords will be added to the description, titles, tags, metatags as well as throughout the content on the website and social sites in order to increase the SEO rankings. We will conduct research on Google AdWords in order to find the best keywords to use. We know the name of the game is for brands to show up on page one of Google, and 51 Blocks will work to achieve this goal.
Linking = Brand Recognition
Links of companies can and should be added whenever possible on the internet. This includes while visiting other blogs, social sites or webpages. Backlinking companies’ sites is another way to increase the SEO ranking of a brand. For instance, a brand can make a comment on a social media post and within the message include their company website link; this is considered a backlink. This can also be added on the comment section to blogs, articles or comment sections on a company website. 51 Blocks work with clients to achieve the most effective SEO linking plan in order to increase rankings.
Don’t Forget to Register
Brands should be listed on sites such as Whitespark (an online registry) with all the corresponding information listed correctly. This includes the name, address, web addresses and telephone number of the company. If brands have any misinformation, this can not only decrease their SEO ranking considerably, they can also be penalized should any potential customer complain or not show up at all in any search engines. 51 Blocks will make sure that your company information is accurate across all channels.
Creative Content Creates Customers
Try saying that five times fast. Having effective creative and quality content across all digital areas a brand is showcased (website, social sites and blog sites) should hold content that evokes both interests, aligns with the brand and is informative to each visitor. This can be accomplished by means of written content, videos, podcasts, social media postings, to name a few. The content should contain quality keywords that are brand related and curated. The content should be regularly updated in order to keep the SEO ranking, and the content should create interest that persuades any visitor to visit your sites again. The content trend seen today on websites and social sites is to implement more video-based content versus solely written content. Videos are recommended to stay between 30-60 seconds in order to keep a visitor’s attention span. 51 Blocks will offer companies a quality content team in order to accomplish creating and curating the most effective online content.
Social, Social, Social!
Social media is one of the easiest and effective ways to increase SEO rankings. Each time your brand is engaged (i.e. “liked” commented or shared) via social channels, this will increase brand recognition as well as potential rankings on sites such as Google. The rule of thumb for content on social sites is to tailor posts that are divided between being emotional, humorous and informative. These three strategies can also be implemented into social advertising. Considering the statistic that social media sites are visited by nearly 2.8 billion people around the world, the chances of your brand being recognized increases considerably. Some of the most popular social media sites that are used by brands are Facebook, Instagram, Twitter, and YouTube. 51Blocks offer companies social strategy sessions that will help them come up with the most effective SEO and content solutions for their social sites.
Blogging
- No matter what industry a company falls under, the importance for them to have engaging blog posts is much the same. Blog posts should be updated on a regular basis in order to keep up with consistency as well as a quality reputation.
- Blogs can be updated daily; at the very least weekly. SEO rankings will drop immediately after company blogs become outdated.
- For blogs to be most effective, they should consist of informative content. This content often is in direct relation to the brand. For instance, a Hair salon could write a blog titled, “10 Best Hairstyles For 2019”.
- Blogs need to be kept at a good length (not too long; not too short) in order to both keep a visitor’s attention and keep a reputable look.
- Blogs should be organized so that they are easy to read quickly, offer information, quality content and brand information.
- Blogs can also be visited by a means of gathering information. For instance, if a visitor is wanting certain information that is related to your brand, they might click on a blog post that helps to answer their question. Once they are on your blog post, they will obtain your brand information as well. Blogging is an effective cross-promotion tactic in many cases.
- 51Blocks recommends companies use the site WordPress in order to generate and deliver their blogs. WordPress allows companies to easily enter content and include SEO tags, headlines and titles. WordPress also provides style themes for the blog pages, be it for holidays throughout the year, or the like.. 51Blocks offers blog content strategies.
What Do We Offer Clients?
- 51Blocks offers clients a personalized SEO services package. Each client can choose which SEO service(s) they need, and we will work within those requests.
- We have direct and ongoing communication with each client.
- 51Blocks will provide an assigned account manager that will be there to answer any questions, concerns through the entire process.
- Clients will be benefited from direct branded email campaigns. These emails will be sent to your clients with your domain attached to them.
- 51Blocks offers quality analytics including branded reports sent to your customer base.
- We offer phone/email/chat support to your clients.
- We offer any sales support assistance should that be a need. We offer on-time delivery of all our services and are ready to help build your brand!
Let’s Get Your Brand on the Map!
The process to get started with us couldn’t be easier. Just visit our onboarding page, enter some of your company information and needs and we will take care of the rest!
Increasing brand recognition and growth doesn’t need to be complicated. 51Blocks will help you build a digital presence across all channels and allow companies to focus on doing what they do best…running their company. With SEO strategic planning, digital content development, client interface, social media strategy, and effective brand communication, you will be on your way to an effective brand build.
