For companies to grow effectively, they need to have quality ways to advertise their brand. Digital marketing is one avenue brands need to pay attention to in order to garner brand recognition and growth. 51 Blocks is a company that will provide professional and effective SEO and digital marketing services that help to increase brand recognition.
To better understand what 51 Blocks can do for you, brands should know what our services consist of. Our SEO services include keyword research, backlinking, online registries, website content build, quality blog postings via WordPress, and more. In addition, we offer website development, email campaigns, social media strategy, and account management.
51 Blocks will work with clients to tailor the best keyword research strategy. We will use both industries standout keywords as well as unique brand keywords each client implements the most. These keywords will be added to the description, titles, tags, metatags as well as throughout the content on the website and social sites in order to increase the SEO rankings. We will conduct research on Google AdWords in order to find the best keywords to use. We know the name of the game is for brands to show up on page one of Google, and 51 Blocks will work to achieve this goal.
Links of companies can and should be added whenever possible on the internet. This includes while visiting other blogs, social sites or webpages. Backlinking companies’ sites is another way to increase the SEO ranking of a brand. For instance, a brand can make a comment on a social media post and within the message include their company website link; this is considered a backlink. This can also be added on the comment section to blogs, articles or comment sections on a company website. 51 Blocks work with clients to achieve the most effective SEO linking plan in order to increase rankings.
Brands should be listed on sites such as Whitespark (an online registry) with all the corresponding information listed correctly. This includes the name, address, web addresses and telephone number of the company. If brands have any misinformation, this can not only decrease their SEO ranking considerably, they can also be penalized should any potential customer complain or not show up at all in any search engines. 51 Blocks will make sure that your company information is accurate across all channels.
Try saying that five times fast. Having effective creative and quality content across all digital areas a brand is showcased (website, social sites and blog sites) should hold content that evokes both interests, aligns with the brand and is informative to each visitor. This can be accomplished by means of written content, videos, podcasts, social media postings, to name a few. The content should contain quality keywords that are brand related and curated. The content should be regularly updated in order to keep the SEO ranking, and the content should create interest that persuades any visitor to visit your sites again. The content trend seen today on websites and social sites is to implement more video-based content versus solely written content. Videos are recommended to stay between 30-60 seconds in order to keep a visitor’s attention span. 51 Blocks will offer companies a quality content team in order to accomplish creating and curating the most effective online content.
Social media is one of the easiest and effective ways to increase SEO rankings. Each time your brand is engaged (i.e. “liked” commented or shared) via social channels, this will increase brand recognition as well as potential rankings on sites such as Google. The rule of thumb for content on social sites is to tailor posts that are divided between being emotional, humorous and informative. These three strategies can also be implemein into social advertising. Considering the statistic that social media sites are visited by nearly 2.8 billion people around the world, the chances of your brand being recognized increases considerably. Some of the most popular social media sites that are used by brands are Facebook, Instagram, Twitter and YouTube. 51 Blocks offer companies social strategy sessions that will help them come up with the most effective SEO and content solutions for their social sites.
The process to get started with us couldn’t be easier. Just visit our onboarding page, enter some of your company information and needs and we will take care of the rest!
Increasing brand recognition and growth doesn’t need to be complicated. 51 Blocks will help you build a digital presence across all channels and allow companies to focus on doing what they do best…running their company. With SEO strategic planning, digital content development, client interface, social media strategy, and effective brand communication, you will be on your way to an effective brand build.