9 Best Urgent Care Marketing Strategies For 2021
When about 89% of people use a search engine to solve their healthcare questions, it's easy to see why urgent cares need to implement good marketing strategies.
If you're unsure of how to develop your digital marketing, we're here to help. Below are the best urgent are marketing strategies to help your practice grow.
1. Optimize Your Website For Mobile Users
Did you know that by 2025, it's predicted 72.6% of the world will solely access the web via their smartphone? And that in 2019, 62% of smartphone search engine queries were health and medical-related?
Making your website mobile-friendly is one of the best urgent care marketing strategies to implement. Think about why people opt for urgent care over their PCP: it's typically related to an emergency that happens on-the-go. If your website isn't optimized for people who search on their phones, they'll choose a competitor that ranks highly on search results.
2. Have Wait Times Listed Online
This is great for both mobile and web users. When you include a digital billboard on your website, you're giving your patients transparency and reassurance they'll receive help fast.
3. Have A Patient E-Mailing List
If previous patients aren't aware of what you offer, what incentive is there to return? That's why establishing key e-mails in your urgent care marketing plan is an effective way to establish returning patients.
A few examples include:
- Health news with doctor commentary
- Reminder e-mails about follow-up appointments or annual check-ups
- Seasonal health tips
- News about the latest office tech updates
- Health guides
4. Add Content To Your Web Page
SEO is a great urgent care marketing strategy to direct patients to your site. Having informational blog posts, quality articles, and landing pages help keep them there. In fact, the easiest way to generate new patients is by getting them to stay on your website.
5. Get Your Urgent Care Practice On The Map
This is especially important because, chances are, potential patients are searching “urgent care near me.” And if you aren't appearing in those local listings, your business suffers.
To do this, you'll have to make a Google My Business profile. This brings us to our next urgent care marketing tip:
6. Build A Solid Google My Business Profile
A GMB can increase visibility and give patients a clear way to contact you. Head over to your center's listing and make sure it includes the following:
- Accurate company categories
- Hours of operation
- Your address
- Your business phone number
- Clear company description
- Customer reviews
7. Use Local Pay-Per-Click (PPC) Ads
Since you've ensured you'll pop up in a “near me” search, why not utilize PPC ads? They'll focus on your area of service and help you stay at the top of search results easily.
8. Look into Video Marketing for Your Practice
If you haven't invested in videos for your urgent care, it's time. According to Forbes, online videos will account for 82% of internet traffic by 2022.
For a lot of patients, the trip to a medical office is an anxiety-inducing feat. Not because they fear the doctor — they fear what they don't know. If your website has a warm, welcoming video showcasing your staff and facilities, you'll help calm some of that fear. Videos give your patient an idea of what to expect when they walk in the door.
Other than welcome videos, the following could also boost your business:
- Educational videos on common conditions
- A FAQ video, answered by a doctor or other staff member
- Patient review videos
- Overviews on procedures and treatments offered
9. Develop A Social Media Strategy
Even as an urgent care, your brand matters. Having a sound strategy that allows you to reach out to your patients while they scroll through their social media is key.
Social media provides low-cost targeting capabilities and reach. You'll need to consider what platform suits your business best and develop a consistent business voice (informative, informal, etc.).
Need Help Implementing These Marketing Tips?
The truth is creating the ideal urgent care marketing plan is hard work. You need to know how your company is perceived, if your growth rate is realistic, and if your digital market accurately captures your business. Lots of time and research go into this.
Our bonus strategy for you is to get an expert on board; have someone you trust that moves as swiftly as the digital marketing world. Someone like us.
Contact us and see how we can help grow your urgent care practice with more patients today!