The Importance of Local SEO

Quick- what do you do when you are searching for a type of business in your area, but you aren’t familiar with any specific company names? If you said, “look in the Yellow Pages,” congratulations on your successful time travel adventure from the year 1955! For the rest of us, the answer is probably performing a keyword search on an internet search engine such as Google. But how do you get your business at the top of that search results page if multiple companies in your immediate vicinity are performing the same services or selling the same products? The answer- local search engine optimization SEO, commonly referred to as local SEO.

For example, let’s say you’re a plumber. Unless you happen to live in Mushroom Kingdom and have only your brother to compete with, you are likely one of about 50 plumbers within a 25-mile radius, if not more.

If you are not at the top of that results page, you will be buried on the second or even third page of search results, which significantly lowers the chances of a consumer visiting your website and calling you to schedule plumbing services, because- let’s face it- when you are face-to-face with an overflowing toilet, you don’t exactly have time to review your options.

This aspect is where local SEO services come in.

By optimizing your website to boost your search results and give you increased web visibility with tools like google my business, 51 Blocks, a local SEO search company and digital marketing agency, can help you reach your target audience effectively.

Increase Your Local Search Visibility and Your Overall Web Visibility:

Every day, millions of consumers are searching for local services to make a purchase. Of these consumers, 59% use Google to find a local business that is trustworthy enough for them to decide to buy a product or service. Since 61% of mobile searches for local businesses result in a local purchase, these consumers are quite possibly your most valuable marketing target.

As an experienced digital marketing and local SEO company with highly qualified professionals, we can get your business to the forefront of the local Google search results page and draw consumers to your company.

We accomplish this objective through the tried and tested method of running an online marketing and SEO campaign that’s designed to reach all your goals while also complying with all search engine guidelines.

This notion includes but is not limited to optimizing your website for keyword results, staying on top of the latest local search trends, and performing all of the other heavy lifting that comes with making sure your business’s web visibility is effective and long-lasting.

What are you waiting for? Get your business to the forefront of local SEO today! Our local SEO services experts can help with the following services and allow you to make the most out of your business.

Social Media
Website Content
Website Design
Mobile Website Design
Want to learn more about how each of these services can help you capture your target audience? Continue to read on and find out the secrets of the local SEO trade.


As we outlined above, local search engine optimization SEO can be a super-effective way to help you get a significant presence against online searches that are performed by people in your area.

This aspect increases your chances of being contacted by whoever is searching to find a service like you that is close to them.

There’s an elementary logic behind it.

Let’s take this example, for one- nobody in Connecticut calls a mechanic from California to get their car fixed or their roof repaired. Until we live in a time that makes teleportation a possibility, that would not be happening soon either. That’s why your site needs to be visible to the people who are close to your city, state, or your general service area, so you can instantly get on their radar as a service to call for in their time of need.

With extensive experience in the field, our experts optimize your site for local SEO services to make your website rank higher on Google and other search engines against your target keywords. We pull off this feat by a mix of on-site changes and off-site marketing activities, which all contribute to an enhanced search engine presence in your area of service. At the same time, we make sure to do all our activities while staying within Google’s guidelines to keep your site away from any manual action penalties by the search engine.

As a result, you rank higher on search engine result pages (SERPs), get more chances of being contacted by your target audience, and get more traffic to your site- all without breaking the bank or the rules set by Google.


If you want to take your digital market efforts up a notch, then you can turn to paid ads on search engines, which are also known as pay-per-click (PPC) campaigns.

Often used in addition to a promising SEO strategy, PPC lets you display your text ads on top of search results or your banner ads on other websites to grasp the attention of your target audience. The chances of your ads displaying on top depend a lot over your competition, which is why this mode of marketing is as complicated as it is useful.

But even at being difficult to master, it is no real-world enactment of The Hunger Games. In simpler terms, this means that achieving the goal of gaining top positions at paid ads and driving relevant traffic from them is very much possible- if only you know what you are doing.

As a digital marketing and SEO agency boasting years of experience with paid ads, we can set up your PPC campaigns to get you the maximum return on investment (ROI). With increased clicks, relevant traffic, and interested audience, obtaining conversions for your services has never been more accessible.

Social Media

With 69% of U.S. adults using Facebook and 73% of them utilizing YouTube on a regular basis, you cannot ignore the sheer power of social media if you are to make a pretty penny with your business.

While search engine traffic remains a large chunk of the overall local audience that you can derive from the Internet, social media is yet another valuable resource for traffic that gives you surefire visits from your target demographic. That is why more and more local SEO marketing experts focus on social media marketing (SMM) as a complementary service to get the most out of their digital outreach strategies.

With our specialization in marketing mediums that are bound to return the required results, we focus on social media as a prominent platform to enhance your brand’s awareness and get you the local traffic that you want. With targeted ads, captivating campaigns, and effective outreach strategies, a social media campaign is often the exact boost that you need for your SEO approach.

Website Content

Whether you are optimizing your website for general search engine optimization SEO or if you are moving forward with local SEO services in mind, you should pay attention to your website content as your utmost priority.

It’s because your website content is what represents your business to your site’s visitors before you even have a chance to speak to them. If your content is engaging, exciting, and defines your services without any ambiguity, then you win the prize of connecting with your audience the right way. But if your content is confusing, bland, or only out of touch with what your audience wants from a service like yours, it can get the visitors off of your site without allowing you to churn out another few sentences to do some damage control.

With specialized experience in audience engagement, our SEO agency creates high-quality content that helps you connect to your target audience right away. But we don’t stop there. We also optimize your content with relevant keywords, so the search engines know what your site is really about and how it relates to your target keywords. This notion strikes the perfect balance between audience engagement and search engine value, which in turn gets you closer to your bottom line like anything.

Website Design

Let’s face it- your website is the digital representation of your business on the web. It is your virtual office on the Internet for people who can’t reach you physically. And it is the one point of contact for your business that needs to be relevant at all costs.

It’s because website design is a medium that keeps evolving with time. What worked for your site design 5 or 10 years ago may not even display appropriately on modern devices in the present time. For anyone who visits your website in its outdated state, your business may appear as an old-fashioned operation that’s living decades behind in terms of updating its services- which is not a good look for any brand whether it is focusing on local SEO marketing or not. An obsolete site structure also makes it difficult for search engines to learn what your site is about, which makes it harder for you to achieve higher search engine rankings.

With highly experienced web developers, our website design team has all the tools to make your site appeal to your target audience and search engines simultaneously. Whether you want a digital business portal that fulfills all your cloud connectivity needs or if you simply want a platform for your brand representation, we can help you create a website that suits your needs the best. From new designs to website overhauls, we can handle any requirements that you need to take care of promptly.

Mobile Website Design

With more than half of Internet users now using mobile devices to browse what the world has to offer, you must have a website that caters to mobile devices just as well as it does to conventional computers.

Throw in Google’s update of indexing the mobile version of every website for ranking assessment instead of the desktop site, and the need to update your mobile website design grows very serious very quickly. Now, if your website is not optimized for mobile, then it gets deemed as a failure by the search engines for general as well as local SEO services. As a result, you never achieve top rankings even if you are doing everything else by the book.

On the other hand, having a mobile-friendly website design doesn’t only help you get in the good books of the search engines and boost your SEO plan. Still, it also lets you improve your site’s navigation and experience for your target audience. Simply put, it is a win-win situation for search engine optimization SEO as well as user experience.

With our experience in mobile website design, our 51 Blocks goes a step beyond merely taking care of your website’s marketing. By employing Google’s direct suggestions to improve a site for mobile devices while also using our methods for mobile optimization, we can turn your website from a relic of the past to an effective business platform of the future. Reach out to us today and let us take care of your site with our efficient and timely services right away.

Quick Reminders and Frequently Asked Questions


No worries. With these FAQs at your disposal, you can get the finer points of our detailed explanations by taking just a few moments out of your busy schedule.

What is Local SEO?

Local SEO services are a way to enhance your site’s relevance to your service area, so that it appears in any searches that are done with your target keywords.

This way, anyone who is looking for localized services in your area can learn about your business and be encouraged to contact it for their needs.

What is Local SEO Marketing?

This mode of marketing will focus on enhancing your site’s relevance to the search engines against local search phrases. This is achieved by optimizing your site through search engine optimization SEO techniques.

These techniques involve optimizing your site’s content for your target keywords, creating business profiles with your contact information; and distributing engaging content across the Internet that creates high-quality backlinks leading back to your site.

These local SEO efforts are time-consuming. But when an experienced SEO agency executes them, they can bring a world of benefits to your website.

How Local SEO Works?

Unlike human users, search engines cannot “read” a website. This notion is why they need to follow textual cues throughout a site to determine its relevance to its target audience.

By optimizing your website content as well as its related links with relevant keywords, you can enhance its online visibility to search engines through an SEO campaign. High-quality backlinks along with relevant content, further improve your site’s credibility, and helps it become more reliable in the search engines’ perspective. By seeing your website’s profile and your business information over various credible platforms, search engines start regarding it with a certain level of dependability. They feel more confident in recommending your site to their users, and as a result, improve your site’s rankings over time.

As a result, you can enjoy a sustainable boost in search engine rankings that can bring higher traffic and improved visibility to your site. When these activities are carried out by an SEO agency like 51 Blocks that keeps all the search engines’ guidelines in mind, you can also make sure that your site is going to steer clear from any trouble while achieving its goals of search engine presence.

Local SEO From 51Blocks

Reach Out to Us Today!

What are you waiting for? Get your business to the forefront of local SEO today! The experts at 51Blocks are just a phone call away- (866)414-9734.

To get the most out of your local digital marketing strategy, don’t hesitate to contact us today. Whether you are looking for local SEO services or social media marketing, paid ads, or website design, we can fulfill any requirements that you bring to the table without you having to pay a fortune in service fees.

If you have any questions or need further information regarding our services, feel free to reach out to us today. With our affordable pricing, exceptional service, and result-driven strategies, we will be glad to help you make the most out of your online marketing campaigns.

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