Lower CPCs. Desktop Buyers. Untapped Search Share.
Google isn’t the only place your clients’ customers are searching. Let us open a second search channel for them — built, managed, and reported under your brand.
Microsoft Advertising puts your clients in front of searchers across Bing, Microsoft Edge, Windows, Outlook, and Copilot — an audience that skews older, higher-income, and desktop-first. Because fewer advertisers compete in the Microsoft auction, cost per click is typically lower than Google, which means the same budget often buys more clicks and more leads.
We handle the full build: keyword research, campaign structure, ad copy, conversion tracking, and ongoing optimization. Nothing is recycled from a Google account — this is a Microsoft-native build for clients whose audience lives on Microsoft properties.
Where Your Ads Appear:
Best For Microsoft Ad Spend Up To $1,500/month
Best For Microsoft Ad Spend Between $1,501 – $3,500/month
Best For Microsoft Ad Spend Between $3,501 – $5,000/month
Already running Google Ads with us? Microsoft Ads is available as a discounted add-on starting at $225/month, because we can import the campaigns you already have.
Free Branded Client-facing Support provides access to US based Client Success Managers who act as an extension of your agency. All communication flows through your branded inbox, aDash reporting, and our masked Zoom and VOIP systems. Each cadence includes a monthly reporting call and a dedicated CSM for ongoing email support. ClientCare+ is available as an add-on for higher touch service.
Elevate Your Service with a Little Extra Attention!
Need a more personalized onboarding experience? With the Manual Onboarding, a Client Success Manager will guide you through the onboarding process with a dedicated 30-minute call. During this call, we’ll help review setup requirements, answer questions, walk through next steps, and ensure your account is positioned for a smooth start.
Virtual onboarding is completed and account access requirements are shared.
Target keywords are researched against Microsoft auction data & sent for approval.
Ad copy is sent for edits/approval (pending approval of keywords).
Campaigns are built out, including search partner negatives and demographic bid adjustments (pending approval of ad copy).
UET tag is installed and conversion goals are mapped and verified.
Campaigns are launched.
Mid-month update is sent.
Monthly report is sent over & call to review is offered.
It’s a common misconception. Google leads on mobile, but Microsoft is a serious desktop channel: roughly one in six US desktop searches happens on Microsoft, largely because it is the default across Windows machines and Microsoft Edge. If your client’s customers are sitting at an office computer during the workday, they are searching on Microsoft — and right now, their competitors may be collecting those clicks unopposed.
Usually cost or audience. In competitive verticals, Microsoft CPCs can be meaningfully lower than Google, so a smaller budget still produces a workable volume of clicks. And for B2B, software, and enterprise clients, the Microsoft audience is closer to the actual buyer.
Microsoft requires personal verification for account creation, so the client must create and own the account. We send step-by-step instructions, then take over the build once we have access.
A form submission or a phone call generated through the campaign. We also track purchases for e-commerce stores.
Yes. UET tag setup and conversion goal mapping are included in every package, and we align them with any existing GA4 or Google Tag Manager setup so the numbers reconcile.
Yes. A single campaign can target multiple locations, and expanding the target area often increases conversion volume.
The setup fee covers research, strategy, and building the account properly — or restructuring existing campaigns that were never set up well. It is a one-time cost that determines how everything performs afterward.
Yes. If the client adds a 51Blocks Google Ads package later, the Microsoft account can be moved onto our discounted Microsoft Ads Add-On pricing at the next billing cycle.
By the client’s monthly Microsoft ad spend, not their total marketing budget or their Google Ads spend.
