In today’s culture, your business’ website is competing for the attention of potential clients not only against your direct competitors but also against distractions such as social media sites, YouTube, news outlets, and many more. It is critical that your website retains the attention of your customers long enough to turn page views into conversions.
The length of time users remain on and explore your website also helps your organic search result ranking on Google. In addition to solid site optimization completed by expert SEO (Search Engine Optimization) professionals, it is also important for you to understand which engagement metrics are the most useful to your business and how monitoring these metrics will lead to marketing success.
Google Analytics provides you with a variety of website metrics that you can use to determine who is visiting your website, how long they are engaged with your content, and which areas of your site are the most/least popular. When it comes to marketing success, there are a few metrics which are most useful in helping you turn visitors into customers and ranking higher in the organic search results.
It is critical for your business that your website is optimized with the latest SEO techniques so that you rank well in the Google organic search results; it is also important that you understand and monitor your website’s engagement metrics to be successful online. You clearly want your visitors to engage with your site, so you need to be aware of exactly how potential customers interact with your content once they’ve reached you. Even with high traffic volume, an equally high bounce rate indicates an issue. However, you wouldn’t know there was a problem unless you are monitoring your metrics. Having an exceptional product or service is only part of the business battle; you also need to have engaging site content to convert visitors to customers.
If the prospect of understanding and monitoring your website’s engagement metrics seems intimidating or you simply don’t have the time to do so, don’t worry! At 51Blocks, we are experts in SEO, marketing management, content, advertising, and much more. We will help you make sense of these metrics and use them to your advantage. Our team understands all of these metrics intimately and can assist you in developing a strategy to improve areas of your site with low page views or scroll depth rates and to keep the pages with high levels of engagement performing well. Contact us today to find out how we can help you with your site engagement metrics as well as all of your site optimization needs.